From Cellphone To Computer - Trends In Mobility
Transcript of From Cellphone To Computer - Trends In Mobility
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from cellphone to computertrends in mobility
ian hay & imran ali
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hello :)
• Ian Hay - Head of Emerging Technologies, Orange
• Imran Ali - Founding Partner, Carbon Imagineering
• Programme advisors for O’Reilly Emerging Telephony
• Contributors to ETel, Mobile Messaging 2.0 and (ex) TechCrunch UK
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today...
• emergent trends & weak signals in mobile technology & usage
• basically... a collection of interesting stuff we’ve recently observed
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some background
• Vint Cerf - 1.244 billion internet users; 3 billion mobile users
• Japan - PCs and laptops losing sales to cellphones
• Nokia - ‘it’s what computers have become’
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some background
• sophistication & complexity aren’t the only trends for mobility
• there’re more interesting developments that N95 and iPhone
• ethnographics
• the human-mobile interface
• hardware trends
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1) ethnographics
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ethnographics
• smart vs. simple
• understanding ethnographics is key
• jan chipchase - shared phones, cheap banking, social signalling, clocks & torches
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ethnographics
• nokia designed a range of cheap enthographically driven handsets
• addressing real needs of users
• not pushing ARPU & sales
• simple phones are also needed in europe...understand your ethnographics!
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2) human-machine interface
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human-machine interface
• increased sophistication - more computer than cellphone
• UIs still stuck on menus, forms, dialog boxes
• iPhone’s not the only direction for mobility...
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neokeys
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fastap
Simple Benefits
IM
MMS
WebYahoo!
Downloads
Games
Search
Text Messaging
One touch Access:Easy access to data services, content, applications and other features
SMS, MMS, EmailMakes Messaging Easier
Speed Dial by Letter:M for Mother, B for Bob
SMS Addressing by Name: Type the name, not the number
Letter Dialing:1-800-GOFEDEX
Custom Short Codes:“PEPSI”, “IDOL4”
Music Lookup:Type “MAD” for Madonna
Alphanumeric Functionality
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mobile command line
• T9 + multitap
• invoke SMS commands to remote webapps (dopplr, jaiku, twitter)
• what if all mobile apps had command lines?
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geovector
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openkode & yap
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3) hardware trends
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open platforms
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BUG labs
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OLPC XO
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mesh + SDR
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power issues
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thank you :)
• we hope our whistlestop tour of mobile trends was enlightening!
• http://imran.ali.name & http://mobilemessaging2.com
• http://ikisai.wordpress.com & http://www.orange.com