FRESHER TASTE AT A FASTER PACE

Restaurant Proposal

Business Idea

I-75

New Circle Rd

ColdStream LabsABFMHPTempurPedicAllConnectMedTech College

Business Idea

Denny’sWaffle HouseSubwayMcDonald’sHappy DragonCracker BarrelTachibana

Market Position

High

Low

Quality /

Taste

Speed of ServiceSlow Fast

Wally’s Value PropositionA fresher taste at a faster pace!

Deli- style, fast service mealsPrepared from quality ingredients Served fresh to maximize on taste

In an atmosphere that suits today’s working professionals

Signature MealPick 3-Combo

Today’s combo

Featured Local Ingredients

Vegetables

Herbs

Salad greens

Combo Price: $10

Proposed Location

Intersection of Newtown Pike

and Citation Boulevard

Theme• Modern, minimalist design and decor

Layout

Parking

Parking

Parking

Entrance

Kitchen Drive-T

hroughArea: 4500 Sq. Ft.Capacity : 50

Additional Features

• WiFi access

• Charging points

• Reservable meeting space

Uniforms & Staffing Plan• General manager 1• Assistant manager 1• Shift coordinator 1• Kitchen staff 4• Wait Staff 4

Menu & Pricing Strategy

Tax-inclusive model

Pricing (lunch or dinner)Hot or Cold Sandwiches $7Soups $3Salads$3Sides $1Beverages$1

Combo meal strategy

Costing & Profitability

Projected Annual

Revenue$ 1.4 Million

Budget Item Amount

Revenue per Day $ 4000

Food Cost per Day* $ 1600

Food % of Revenue 40%

Principal competitors

High

Low

Quality /

Taste

Speed of ServiceSlow Fast

Potential competitors

High

Low

Quality /

Taste

Speed of ServiceSlow Fast

Marketing Plan

Build brand awareness in local

community through

Promotional events

Free office lunch catering

Creating local business parternships

Marketing Plan

Active on Social Media

Marketing Plan

• Channel traffic from

Interstate through

billboards

• Build brand loyalty through

membership cards, gift

cards

“Buy 5 combos, get the

6th combo free!”

Recipe for Success

•Core Strategy and Value Chain

• First mover

• Express service, quality offerings vs. competitors

• Procurement from local sources

• Scope for expansion

•Attractive profit margins

Restaurant Team

William Blandford Jacob Moak

Taylor Cronk David Mulloy

Eric Howard Scott Pabian

Timothy Greyling Pooja Talauliker

Cameron Lackey Domini Upton

Betty Harvey