Inter college championship Mr. & Miss. Fresher

Details• Client: Mc Donald• Zone: Gujarat | MP |

Maharashtra | Karnataka | AP• BTL Activity:

– Campaign:• Brand Awareness Activity

– TG• Youth / School & College Students

– Approach• Colleges

India’s Biggest Inter-Collegiate

Mr & Miss Fresher Challenge

You get a chance to Present your college and

become Mr/Miss Fresher

The best will become Mc Donald

Mr/Miss Fresher College

Champions

9 WEEKS OF HIGHLY COMPETITIVE & EXCITING ATMOSPHERE

ACROSS MAJOR COLLEGES OF THE

TOWN

McD Top 10 Colleges

• 10 colleges will get to participate in the Fresher championship

• They will be selected post a vigorous audition and screening process

• Each of the 10 short listed colleges will go through a training process

• They will get special training and beauty kit

Objective:To build a strong franchise amongst the

highly influential student community for Mc Donald. To this

end, we decided to run a inter college Fresher Championship to identify the best talent in colleges through an inter-collegiate competition, for the first

time ever.

The Process:We divided the whole activity into 4 different

phases.

Target this yearAhmedabad, Baroda, Surat, Indore, Mumbai,

Puna, Bangalore, Hydrabad, Chennai

Flow of events

• Pre Promotion – Week 1 & 2

Week 1 : Banners, Posters, Standee, On Air Teaser & Print Ads (Coming Soon….)

Week 2 : Promos & Print Ads revealing activity

Pre-Promotion

Branded Standee (Coming Soon)

Flow of events

• Registration Call - Week 3 & 4

- Willing contestants can apply by filling up the forms available at their College, Restaurants, Malls / Multiplexes or by dropping in at Mc Donald Outlet

- Applications would also be done through Mc Donald Website, Fliers or Print Ads.

Registration Calls

Flow of events

• Auditions / Screening Starts – Week 5 & 6

- On ground Auditions would be held in the Colleges

- Our Judges would decide on the contestants to be selected

- An entire day would be spent at each college for finalizing the contestants

Auditions / Screening

Flow of events

• Training Starts – Week 7 & 8

- After screening / auditions the selected team would be given proper training by experts.

- Selected teams would be supported by there college students

Flow of events

• Winner Declared – Week 9

- After a tight competition winner would be decided through votes and screening by our Judges

- Felicitation process yet to be decided

- Winning Team would be awarded with Mc Donald Fresher Championship Title and will be given Prizes.

Branding Opportunity• The event will be a property and

title will be carried by Mc Donald• All the POP material will be

branded with Mc Donald• For 10 Week branding will be

present in all colleges• Branding in:

– Standees– Backdrop– Posters– Banners– Media/Hording etc..– Flyers / Entry Forms

Outlook Events & Activation3-Shreenath Complex, Thakorvas, Nr.Navrangpura Bus Stop, Navrangpura, Ahmedabad-380009

Phone: +91 79 26560888Fax: +91 79 26562009Mobile: +91 9825075985E-Mail: info@outlookevents.com

Thank You

http://outlookevents.com