Free business plan template

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FREE BUSINESS PLAN TEMPLATEDunwiley Growth and Strategy Advisors

ContextLast year, over 608,000 start-up businesses launched in Britain. What an amazing figure, and a great endorsement of our entrepreneurial spirit as a nation.That being said, it was still being reported by Forbes in 2015 that 90% of start-ups fail. Thats a lot of failing.We think that better planning and preparation before launching a start-up will provide vast improvements in this ratio.We have put together a quick, free business plan template for prospective start-ups and new businesses to use when prior to launch or funding application.

The Idea Pt. 1Your IdeaState, in one sentence, what your product or service is.

The ProblemDescribe the current pain of the customerwhat problem are you solving for them, and how big an issue is it?How does the customer solve their problem today?Why should they switch to you?

The Idea Pt. 2Your SolutionExplain how you can solve the problem and make the customers life better. Will they want or need this service?Create a sue case or a scenariogive a typical example of somebody who would use your product or service in real life.How will you validate your idea?Validation is so important!! How will you know that people will pay for this? What target customers have you talked to? What feedback have you obtained?

Customers and MarketDo you know who your target customers are? What do you know about them? Age? Preferences? What is important to them? What is their communication style? Where are they to be found?How many of them are there, and how many will you attract as customers?Have you spoken to prospective customers about your idea? How many?How will you reach them? What is your plan for customer acquisition, content or inbound marketing?How will you create raving fans, rather than only just satisfied clients?

The Competition Who else currently provides a similar product or service?Who else could easily move into this space?Who else has been successful in this industry? Do you know how and why they have become successful?List where you see your advantages and disadvantages compared to the competition.

Business Model and RoadmapHow do you see your product or offering growing, changing or adapting over time?How will your business generate revenue?How much will it cost to a) set this business up, b) maintain it and c) grow it?How much will you sell your product or service for? How will you find out if this price is acceptable to your market?Will you target follow-on purchases from existing clients? Will you offer upgrades or levels of membership or subscription?Can you project what your income will look like month-by-month, and out over a course of 12 years? What is are your financial targets? We appreciate that this is largely conjecture at this point, but you need to think about it.

Risks Can you identify any areas of uncertainty that may create problems in either launch or operation? How will you mitigate these before they arise?What will be the really difficult part of this business? Not the time-consuming part necessarily, but the hardest obstacles to overcome?

Good luck!! Reach out to us at for more info or to chat!