FPA Little Black Book - Autumn 2012

Resources, events and opportunities for FPA members

Autumn 2012

theFPA littleBLACKBOOK

As part of our continuing consumer advertising campaign, this yearwe will once again be highlighting FPA members’ higher standards by:

• Leveraging off a 14% increase in consumer awareness of FPA members gained from our 6-week multi-media campaign last year,• Running a sustained campaign over 12 months to strengthen brand awareness of FPA members,• Appearing on Sky Business channel, selected magazines, major newspapers and finance websites, and optimising the FPA in Google search and Adwords to increase Find a Planner searches,• Varying the messages during the year to promote CFP®

professionals as well as all FPA practitioner members,• Reducing the advertising levy for this financial year to just $200 for practitioner members. It is only with the support of our practitioner members that the FPA can run this campaign.

For more information visit www.fpabestpractice.com.au/campaignhq, andremember Financial Planning Week takes place from 20-26th August 2012.

WHAT DO APILOT AND AFINANCIAL PLANNERhave IN COMMON?

THE FPA LITTLE BLACK BOOK | 3

THE ONLY WAYTO SECURE ABRIGHT FUTUREIS TO invent IT

77reasons to be a member of the FPA

1. Access to the CERTIFIED FINANCIAL PLANNER® designation2. Recognition in the community as a professional �nancial planner

6. Members’ only password protected website and social media apps7. Members’ only pricing for conferences and events, saving you money.

5. Members’ only pricing for professional development and education

3. As the peak professional body, the FPA advocates strongly on your behalf4. You will always be up to date with regulatory and professional issues

Use this Little Black Book to see how you can take advantage of valuable member bene�ts. It’s the 20th anniversary of the FPA, the leading professionalorganisation for �nancial planners in Australia, so join us in the celebrations. Be an active member of your association that represents more than 8,500 practising �nancial planners and a total of over 10,000 members.

4 | THE FPA LITTLE BLACK BOOK

FPA FEE-FOR-SERVICEMEMBER TOOLKIT

Find out more at:www.fpabestpractice.com.au/feeforservice

�is fee-for-service Toolkit is exclusively available to FPA members as part of your membership.

1 July 2012 is a milestone for FPA practitioner members who are required to transition their remuneration structure across to a fee-for-service model.

�e FoFA reforms signal key steps towards gaining community respect for the �nancial planning profession with commissions soon to be history for most aspects of investment and superannuation advice.

�e FPA is leading the way with its own Remuneration Policy, approved by the FPA Board in September 2009, that will see FPA members required to transition to a fee-based, client directed payment model, e�ective from 1 July 2012.

�e FPA has prepared a Toolkit to help you transition your business to fee-for-service. �is useful Toolkit brings together the best ideas and strategies from FPA experts, FPA practitioner members and leading technical specialists in the industry.

MEMBE

R TOOLKIT MEMBER TOOLKIT

EXCLUSIVE

As an FPA member you will �nd practical tools and educational resources to help you.

“Having been through the whole fee transition with our own business, my view is that the FPA has created an extremely valuable member resource.”Drew Potts CFP®, Western Paci�c Financial Group

“Really easy to follow with good tools and reading material attached. It seems a simple process for transitioning a practice to fee for service.”Adrian Judd AFP®, Investment & Insurance Wise


FINANCIAL PLANNINGMAGAZINE & WEBSITE

�e FPA is proud of the highly regarded Financial Planning Magazine,an essential publication that is deliveredto you as part of your membership.

Every month, you will read the latest insights from �nancial planning experts on issues frompractice management and professional standardsto policy and advocacy. Each issue covers the latest market and economic views with insightfulcontributions from the FPA and industry experts.

Now you can take advantage of our industry leading magazine content online, take part in forums and post comments. �ere are social mediafunctions to make it easy for you to access contenthowever you wish and a useful magazine reference library.

NEW! FINANCIAL PLANNING MAGAZINEONLINE

www.�nancialplanningmagazine.com.auFind out more at:


BECOME AN FPAPROFESSIONAL PRACTICE

PROFESSIONAL .............................................................

PRACTICE.............................................................

Why become an FPA Professional Practice?

Higher community recognition�e use of FPA Professional Practice brandingin your o�ces and on your business stationerywill clearly identify you as a high quality, professional �nancial planning practice.

To your peers, you’ll represent higher professional standards�e quality of your business will be instantlyrecognisable because at least 75% of your practitioners are FPA members and at least 50% have achieved CFP® Professional status.

Your practice will become an ‘employer ofchoice’Both future and current employees will bereassured by your standing as a ProfessionalPractice.

Becoming an FPA Professional Practice will distinguish your business as a �nancialplanning practice of the highest calibre through the co-branding opportunities available.

�e commitment by your practice to maintain the highest professional and educational standards will stand your business apart as a role model in the community.

�e interests of both FPA practitioner members and Professional Practices are supported through representation and advocacy, together with national consumer promotion, highlighting the higher standards of FPA members.

What will my business receive as an FPA Professional Practice?

Contractual rights for your business to use the FPA Professional Practice logo10% saving on FPA online CPD programs10% saving on CFP® Program enrolmentsSpecial Professional Practice rates for FPA eventsExclusive events tailored for FPA Professional PracticesAccess to expert FPA speakers at your PD Days, Conferences and other key eventsTailored CPD workshops designed to �t in with your programs and requirements focusing on the FPA Code of Professional Practice

Want to know more? visit www.fpabestpractice.com.au/professionalpractice

CFP®, CERTIFIED FINANCIAL PLANNER® and CFP Logo Mark are certification marks owned outside the U.S. by Financial Planning Standards Board Ltd. Financial Planning Association of Australia Limited is the marks licensing authority for the CFP Marks in Australia, through agreement with FPSB.

The next enrolments into the CFP program are open from 1/6/2012-13/7/2012. For more information visit www.fpabestpractice.com.au/cfp.

The CERTIFIED FINANCIAL PLANNER® designation is the global symbol of excellence that identifies a professional financial planner of the highest ethical and practice standards. CFP practitioners are sought after by professional practices and are strongly in demand by consumers as they stand out from the crowd. Only the FPA offers CFP practitioner status in Australia, where members have to meet specific entry requirements including a relevant degree. They must commit to professional conduct by adhering to the FPA Code of Professional Practice and must commit to professional accountability. The CFP program enhances your personal brand as a professional financial planner and raises the bar for the whole profession through practice standards, ethical principles and conduct rules that underpin professional financial planning practice. Maintain or build your reputation for the future as a CFP professional.

GET INVOLVED WITH THEFPA’S ADVOCACY WORK


12Sat on at least12 di�erent Government committees

50Produced over 50 formal submissions

70Issued more than 70 media releases

100Attended over 100 Government and regulator meetings

�e FPA is proud to champion the cause of professional �nancial planners and Australian consumers with its strong relationships with Government, regulators and the media. �e FPA played a crucial role in the shaping of theFuture of Financial Advice reforms, and negotiated several signi�cant wins for members and their clients, including:

DID YOU KNOW?Over the past year the FPA...

• Exemptions of Opt-in under a Code of Professional Practice• Transition start date of 1 July 2013• Enshrining the term ‘Financial Planner’• Amendments to the annual fee disclosure.

Read more about the FPA’s Four Policy Pillars

�e FPA’s Four Policy Pillars

FPA policy is developed according to a clear anddocumented ‘four pillars’ framework. These fourpolicy principles are:

1. It must be in the public’s best interest2. It must enhance professional practitioners3. It must be in line with the Government and regulatory requirements4. It must adhere to the FPA’s Code of Professional Practice.

Have your sayWhen developing submissions to Government, we encourage FPA practitioner members to makea contribution. You can have your say by:

• Keeping up to date by reading our weekly e-newsletter, FPA Express• Visiting www.fpa.asn.au/policy• Emailing your questions or policy suggestions to [email protected]• Following Dante DeGori on Twitter @ddegori10.

Make a real di�erence and get your voiceheard. Join the FPA Policy and Regulations Committee or FPA Technical Workgroup.

General Manager of Policy & Government Relations, Dante DeGori on [email protected].

Register your interest by emailing

GIVE BACK TO THE PROFESSION


GET ONLINEWITH THE FPA

Members get online for faster access tovaluable news and information.

CONNECT WITH YOUR PROFESSIONAL ASSOCIATION

Keep your detailed pro�le updated on our Find a Planner service

Search for Financial Planning Association of Australia Follow us @australiafpa

Get the latest news and up to date informationon what’s happening in the profession from the FPA website. As well as useful information on education, policy, professional standards and local Chapter news, members bene�t from member-only password protected areas with detailed content from FPA and industry experts.

Join member discussions on LinkedIn

Visit our website at www.fpabestpractice.com.au

�e latest topical debates are happening on the FPA’s LinkedIn members discussion forum. Log on to www.linkedin.com and search for Financial Planning Association of Australia.

Get the latest updates on TwitterGet our point of view on issues a�ecting ourmembers as they happen. Follow us on Twitter@AustraliaFPA.

Make sure clients can �nd you


KEEP LEARNING...CPD − THE FPA WAY

KNOW YOUR

CODEand RECEIVE 2 FREEETHICS CPD points

The FPA Code of Professional Practice is the foundation of best practice for financial planning. Take advantage of this unique opportunity to bring the Code to life in your business.

• FREE to FPA members• Earn 2 Ethics CPD points• Takes just 2 hours, anytime, anywhere• Available to non-members for $99

Take the program now. Visit www.fpabestpractice.com.au/code

Whether you operate as a small independentbusiness or with the support of large dealergroup resources, �nding a varied range ofdi�erent and high quality sources of CPDhas never been easier. �e FPA brings together the best ideas and strategiesfrom FPA experts and leading specialists in the industry. You will �nd a practical and diverse range of CPD resources to help you in many areasof your business.

• Professional Practice and Conduct• Ethics• FoFA-readiness• Practice Management• So� Skills• Investments• Estate Planning• Aged Care• SMSFs

Topics covered include:

BEYOND THE SHADOW SHOPPER WEBINARFollowing on from our successful workshop series, �nd out what the ASIC Shadow Shopperreport means for you and your business. Analyse case studies from the report and identify newbest practice strategies to apply in your business immediately. 21st May 2012, 12:30pm 2 CPD points

FoFA AND THE FPA CODE OF PROFESSIONAL PRACTICEAre you FoFA ready? Dr June Smith explains how to map your practices to the Code and ensure your business is ready for the implementation of the FoFA legislation.22nd June, 12:30pm. 1.5 CPD points

Webinars coming up in May and June

Book now at www.fpabestpractice.com.au/CPDPrograms


�e energy and resources of professionalslike you has made a lasting di�erence to the lives of disadvantaged young Australians in the last �ve years, helping them reach their true potential.Since 2007, the foundation has granted over $200,000 to 17 not-for-pro�t and charitable organisations across Australia with the supportof FPA members.

Give a $10,000 helping hand in your communityIs there a community organisation you know that is working to give disadvantaged young Australians hope of a better future? If so, you could help by supporting an application for a Future2 Make the Di�erence! grant.

Read more about grant recipients and download the application form at:www.future2foundation.org.au/grants

A�er cycling 1250km and over $73,000 raised, the Future2 Wheel Classic Team arrive back in Sydney to be greeted by Lord Mayor Clover Moore.

Help us pedal towards a $100,000 target!

For the third year, Future2 trustees are leading thecharge to raise $100,000 by cycling over 1200kms in 9 days. �e AMP Future2 Wheel Classic departs from Sydney on Saturday 15th September and arrives in Melbourne on Sunday 23rd. Cyclists can join for any part of the challenge. Register for 1, 2, 3 or even all 9 days of the event as a team or individual cyclist! Visit www.future2fundraising.org.au for details.

It’s easy to donate through your FPA membershipA $20 tax-deductible donation to Future2 with your FPA 2012/13 membership renewal will allow us to make 16 more Future2 Make the Di�erence! grants. �at’s help for hundreds more young people, for the price of a modest lunch.Help us make Future2 the heart of the �nancial planning profession.

Live Free Tassie’s Bob Engwicht (right) receives Future2’s$10,000 grant from FPA member Andrew Glover in Ellendale,Tasmania.

ABN 62 054 174 453GPO Box 4285Sydney NSW 2001

Phone 02 9220 4500Fax 02 9220 4580

Members call 1300 337 301Consumers call 1300 626 393

[email protected]

FPA Little Black Book - Autumn 2012

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Transcript of FPA Little Black Book - Autumn 2012