Fostering Findability on the Web
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An overview of how we can improve findability on the Web.
Transcript of Fostering Findability on the Web
hola!
lthat’s you
hola!
lthat’s you
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html
0
50,000,000
100,000,000
150,000,000
200,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008
Domain NamesActive Sites
growth of the web
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html
0
50,000,000
100,000,000
150,000,000
200,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008
Domain NamesActive Sites 184,000,000 websites
Oct 2008
growth of the web
increase signal decrease noise
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findability helps your audience ...
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find your site
find things in your site
rediscover your site
your audience is ...
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&
clarity
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semantic web standards
ono information hierarchy
ono information hierarchy
rperfect information hierarchy
accessible
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access to all humans and machines
decentralize
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your site is not the center of the web
you are not here
there is no center
Publish broadlyPublish elsewhere, aggregate onto your website
publish broadly
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aggregate content into your site
social
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the new town square
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portable
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microformats
gracias
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I’m Aarron Walter. let’s talk
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http://slideshare.net/aarronwalter
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http://buildingfindablewebsites.com
http://aarronwalter.com
