Better findability with Schema
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Transcript of Better findability with Schema
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Better findability with Schema
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Ana Gasston SEO Manager at WBS
@anagasston
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Google SERP
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Structured snippets
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Knowledge Graph
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Breadcrumbs
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Sitelinks Search Box
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Product Listing Ads
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Rich Snippets
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36% of search results show rich snippets
searchmetrics.com/news-and-events/schema-org-in-google-search-results/
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Schema types
Review
Product
Recipe
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Schema types
Event
Video
Article
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Schema types
Software Application
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schema.org
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Schema languages
• Microformats • RDFa • JSON-LD • Microdata
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How to use Schema
<div> <h2>Wolf Hall</h2> <h3>by <a href="/author/hilary-mantel.html">Hilary Mantel</a></h3> <p>4 stars - 78,000 ratings</p> <p>Publisher: HarperCollins Publishers Ltd - Jan 1, 2009</p>
</div>
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Microdata<div itemscope itemtype="http://schema.org/Book"> <h2 itemprop="name">Wolf Hall</h2> <h3>by <a itemprop="author" href="/author/hilary-mantel.html">Hilary Mantel</a></h3> <p itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <meta itemprop="bestRating" content="5" /> <span itemprop="ratingValue">4</span> stars - <span itemprop="ratingCount">78,389</span> ratings</p>
<p>Publisher: <span itemprop="publisher">HarperCollins Publishers Ltd</span> - <time itemprop="datePublished" datetime="2009-01-01">Jan 1, 2009</time></p>
</div>
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JSON-LD<script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Book", "name" : "Wolf Hall", "author" : { "@type" : “Person", "name" : "Hilary Mantel" }, "datePublished" : “2009-01-01", "publisher" : { "@type" : "Organization", "name" : "HarperCollins Publishers Ltd" }, "aggregateRating" : { "@type" : "AggregateRating", "ratingValue" : "4", "ratingCount" : "78,000" } } </script>
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Structured Data Testing Tool
google.com/webmasters/tools/richsnippets
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Structured Data Markup Helper
google.com/webmasters/markup-helper/
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Data highlighter
google.com/webmasters/tools/data-highlighter
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New Testing Tool
developers.google.com/webmasters/structured-data/testing-tool/
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0.3% of over 50m domains analysed use Schema
searchmetrics.com/news-and-events/schema-org-in-google-search-results/
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Examples of websites that use structured markup
getschema.org/index.php/List_of_websites_using_Schema.org
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Thank youAna Gasston
@anagasston