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FMCG

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INTRODUCTION

The Indian FMCG sector is the fourth largest sector in theeconomy

Total market size in excess of US$ 13.1 billion.

It has a strong MNC presence and is characterised by awellestablished distribution network, intense competition

between The organised and unorganised segments and low

operational cost.

Availability of key raw materials, cheaper labour costs andpresence

Across the entire value chain gives India a competitive

advantage. The FMCG market is set to treble from US$ 11.6 billion in

2003 to US$ 33.4 billion in 2015.

With 200 million people expected to shift to processed andpackaged food by 2010, India needs around US$ 28 billion ofinvestment in the food-processing industry

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POLICY

India has enacted policies aimed at attaininginternational

competitiveness through lifting of the quantitative

restrictions, reduced excise duties, automatic foreign

investment and food laws

resulting in an environment that fosters growth. 100

per cent export oriented units can be set up by government

approval and use of

foreign brand names is now freely permitted.

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ISSUES

Understand the nature and changingdynamics of the Indian retailing businessand the reasons behind the evolution ofmany organized sector players

Explore the need for innovations andcustomer-centric strategies in the retailing &FMCG businesses

Examine and appreciate the newinnovative business formats emerging in theIndian retailing and FMCG industry in theearly 21st century

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RESILIENCE

FMCG are the biggest brands in the world

Its change fast and constantly evolving

It can beat the recession

It thrive on employees and customer retention

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ORGANIZATIONAL STRUCTUREOF HUL

ORGANIZATION STRUCTURE

VP

GM

Senior sales manager

Area sales manager

Territory sales manager

Team Leader

Sales executive

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