2014

FLËVE PARTNERS

+1 347 833 8151 hello@fleve.co www.fleve.co

VIT

Creative Director, Partner

Saffron Brand Consultants

The Red Pencil International

Yota Devices

Yandex

Mobispot Singapore, Taiwan

Jewish Museum

Strelka Institute

HOLGA

Senior Designer, Partner

Saffron Brand Consultants

The Red Pencil International

Yota Devices

Yandex

Miller Brewery Company

Mobispot Singapore, Taiwan

Jewish Museum

ALEX

Director of Technology, Partner

Saffron Brand Consultants

The Red Pencil International

Mobispot Singapore, Taiwan

Yota

Yota Devices

Bacardi-Martini

Yandex

Jewish Museum

BP

WE ADD VALUE TO YOUR BUSINESS

We help business owners and entrepreneurs

package new products and services in a

way that immediately puts them ahead of

the game.

Key deliverables:

Brand development from the ground up;

Brand strategy;

Brand identity;

Digital presence.

WE ARE BRAND & DESIGN CONSULTANTS

CLIENTS

AWARDS & PUBLICATIONS

PANDA SECURITY Keeping it simplex

International

Founded by Mikel Urizarbarrena in 1990 in

Bilbao, Spain, Panda Security is an

international provider focused on cloud-

based security solutions and on-premise

solutions, with products available in more

than 23 languages and millions of users

located in 195 countries around the world.

Client: Saffron Brand Consultants

PANDA SECURITY

Note: Images used are for illustration purposes only and remain the property of the rights-holder.

THE RED PENCIL When we rescue the child, we save the adult

International, Singapore

“Regardless, the evolution is pretty great. The new character is simple, playful, and has a winning smile. Bringing in the blue as patterns and

drawings on the helmet is creative, ingenious, and has great potential for expanding the messages of the little person.”

The Red Pencil’s mission is to bring the

benefits of art therapy to all children as a

pathway to balance and wellbeing, with

special attention devoted to children who

face overwhelming circumstances in their

lives such as natural disasters, conflict

zones or long-term hospitalization, when

words are insufficient or simply incapable of

conveying their pain, and yet, whose

suffering requires attention, expression,

release, relief and ultimately healing.

The Red Pencil’s partners include the Red

Cross, Thomson Reuters Corporation, Faber

Castell, the Singapore Government and the

Kingdom of Belgium.

The Red Pencil approached Flëve Partners

to lead a rebranding programme and to help

them turn The Red Pencil into a more

interactive, human and inspiring brand for

the 21st century.

THE RED PENCIL CHALLENGE

SOLUTION

We decided to continue using the current

symbol since it’s been around for a long

time and has acquired a certain level of

credibility within the target audience. We

left the character as the main graphic

symbol, but made it more interactive and

suitable for the current times. It’s become

more than just a static symbol; now it’s a

communication platform with lots of future

applications that helps develop a stronger

connection with donors, volunteers and

other stakeholders much more quickly with

a much longer lasting effect.

Inviting celebrities, famous artists, other

high-profile personalities and corporations

to take part in colouring the new character

allows The Red Pencil to build strong

relationships with future donors and

establish long-lasting partnerships all over

the world.

It is also important for the new character to

not strongly convey war-related conno-

tations, thus opening the door to a wider

audience and sub-branding. It would be a

huge plus if The Red Pencil decides to add

music or dancing to the repertoire of their

therapeutic tools. From an interactive point

of view, it gives the brand a new level of

flexibility in crafting digital products such as

interactive applications.

YOTADEVICES A leading user experience company

Germany, Singapore, Finland

“The first that are thinking outside the box might just be operating overseas. Yota Devices is one of those companies.”

“Most Disruptive Smartphone of 2014.”

“It rests in the hand like a smooth pebble.”

Yota Devices is a private international

company dedicated to developing and

producing high-tech consumer LTE devices

such as smartphones, modems and routers.

YotaPhone, the world’s first dual-screen,

always-on smartphone developed by

YotaDevices, is now sold in 20 markets of

Europe, the CIS and Middle East.

YOTA DEVICES

CHALLENGE

Flëve was invited to help the Yota Devices

Company systematize all visual

communications, determine a way of

displaying all products – from YotaPhone to

YotaRuby – and develop an identity system

that represents both the business successes

of the parent company Yota and the

innovative flow of Yota Devices.

SOLUTION

The clean and simple ID system has a

wordmark that works perfectly on all Yota

Devices products. Nothing distracts you from

the core – the advanced technology and

the new approach to making devices. We

also designed the new corporate website

that aims to sell Yota Devices on the

international market – from Spain to the

United Kingdom.

JEWISH MUSEUM The largest museum of its kind in Europe

“In Big New Museum, Russia Has a Message for Jews: We Like You.”

“This is a very smart identity system that avoids being pretty or friendly.”

The $50-million Jewish Museum & Tolerance

Center, located at the Constructivist

landmark of the former Bakhmetevsky Bus

Garage, opened its doors in November 2012.

It is considered the largest museum of its

kind in Europe (the museum spans over

8,500 square metres).

State-of-the-art interactive exhibitions and

a 4D movie theatre also make it one of the

most technologically advanced museumsin Russia.

JEWISH MUSEUM

The Jewish Museum & Tolerance Center

approached us to help them create a

distinct identity that would make the

museum stand out and resonate with

today’s young people, both Jewish and non-

Jewish, and also integrate this identity into

the museum space and signage system

created by Ralph Appelbaum Associates.

The idea behind this identity is based on

the notion of three modalities as ways of

two cultures as well as two histories (Russian

and Jewish) interacting with one another.

This correlates perfectly with the museum’s

primary objective, which is to tell the tale of

Russian history through the eyes of Jewish

culture and history to people from all

different walks of life as well as social,

national and religious groups, and to

promote dialogue and mutual understanding

between cultures, nations and communities.

Contact – When one culture, either Russian

or Jewish, comes into contact with the

other. Penetration – When one culture

penetrates the other. Inclusion – When one

culture includes the other.

CHALLENGE SOLUTION

SAFFRON BRAND CONSULTANTS Saffron helps transform brands and businesses with the clarity of rigorous thinking

and the courage of bold ideas

Global

SAFFRON BRAND CONSULTANTS

We have been Saffron’s design partner for

a year and a half now.

Projects we do in partnership with them

range from telecommunications companies

to city branding.

MOBISPOT Connecting digital applications and people’s everyday life

Singapore, Taiwan

Officially launched in January 2014 with an

office in Taiwan, Mobispot creates user-

friendly, wearable NFC devices for daily use.

Applications include transport, campus

solutions, micro payments, secure ID, digital

campaigns and more. Mobispot is all about

connecting digital applications with

people’s everyday lives.

Mobispot has already attracted well-

deserved attention at RFID Journal Events

in Orlando, USA and Cards & Payments in

Singapore.

MOBISPOT

CHALLENGE

Mobispot approached Flëve to help them

launch a new ambitious product and

service. For more than a year and a half we

have been working shoulder to shoulder with

the team from Mobispot.

The project has involved everything from

creating an identity system and web

interface to designing all the spots

(wristband, key fob and card) and crafting

a successful design strategy.

SOLUTION

Originating from the idea of a hole (in the

wristband, key fob and card) that

represents the intangibility of information

and with reference to the company’s name,

we came up with a simple yet smart

concept of a spot that is to become one of

the key graphic elements in the system

along with the wordmark. The smart part

involves the idea of using the graphics that

come out of the spot.

The idea was to create an identity that

wouldn’t limit the company to work

exclusively with the NFC technology, they

can easily move to creating any type of

wearable gadget and the design will still be

relevant and actionable.

OLEG DOU World best selling artist under 30

Global

CHALLENGE SOLUTION

Oleg Dou approached us to systematize all

visual communications (offline & online).

Online.

The idea was to focus solely on his works as

the main attraction for visitors and design

the website to streamline as smoothly as

possible.

We have arranged a superior smoothness for

scrolling, which makes the process of

looking through the works highly sensitive

and responsive.

Offline.

We helped him design his first album for

collectors. A classical album with a touch of

modernity.

MOSCOW BREWING COMPANY The project was funded by Detroit Investments with total investment

of over USD 300 million for Phase 1

The brewery’s initial production capacity

was 2.4 million hectoliters per annum, but

will be expanded to 7 million hectolitres per

annum in coming years.

www.mosbrew.com

European Beer Star (Gold), Gesellschaft —

German Agricultural Society (Silver),

International Beer Challenge (Silver),

Monde Selection 2014 (Gold).

Today the company supplies a wide range

of beverages, including its own brands:

Zhiguli Barnoe, Hamovniki, Mospivo,

Hamovnicheskoye and more; licensed

brands such as OeTTINGER, FAXE PREMIUM,

effect®, Orangina, Carling, Bear Beer, Kirin

Ichiban; and imported brands such

as Budweiser Budvar, Erdinger, Bitburger,

Radeberger, Clausthaler, Bombardier, Perrier,

Vittel, Pago, among others.

MOSCOW BREWING COMPANY AWARDS

Since the very outset Moscow Brewing

Company has been known for its honesty if

not (honest) brevity in producing high-

quality beer that is regularly acknowledged

with international awards of the highest

calibre. The company is also known for its

craft beer spirit which permeates the

corporate culture and is embraced by

everyone there.

We were invited to capture the unique

atmosphere at the brewery and translate it

into a new digital experience that will help

the company to convey the idea of being

progressive, honest and open.

We designed and built a fully responsive

digital experience for the new mosbrew.com

both for desktop and mobile devices.

The company takes great pride in its

brewery and offers tours that attract some

75,000 people on average each year. The

new online registration system for tours has

proved to be a great improvement in getting

more people to visit the brewery.

By giving the digital touch-point a

contemporary edge, we have also managed

to gain more credibility among the younger

generation.

CHALLENGE SOLUTION

YANDEX. BEM A new way of thinking for web interface development

Global

“It gives coding nerds a way to identify with this new methodology. The project is a visual win.”

BEM, a toolkit devised and used at

Yandex (Russian Internet company which

operates the largest search engine in

Russia) , stands for “Block”, “Element”,

“Modifier”.

BEM is a front-end methodology: a new way

of thinking for web interface development.

YANDEX. BEM

CHALLENGE SOLUTION

Flëve were asked to create a flexible brand

identity that is easily adaptable to different

contexts and has an identity that both a

developer and a designer can identify with.

Take 'b_' from the code, namely b_ _e_m

and make it the main style-forming element.

Design b_ in different styles to make it

easily adaptable to different contexts and

appealing to different target audiences.

Use and integrate the code in the designs to

attract developers as the main users of the

methodology.

Essentially, to create a new expression of

the identity, take 'b_' designed in a certain

style, make a pattern out of it and apply it

accordingly throughout the whole identity.

In this way, each 'b_' dictates the overall

look and feel of the identity.

FIVE KIDS STORE Concept store

The uniqueness of the store lies in its

collection of Scandinavian and American

designer brands. Apart from the great

shopping experience, you as a parent can

also take advantage of professional advice

on how to dress your child and can even get

your kid’s hair cut.

Five Kids will periodically feature paired

collections for both kids and their parents –

another good reason to drop by.

FIVE KIDS

SOLUTION

The graphic concept behind the identity

system is based on the idea of adaptivity of

visual communications to target the

audience (kids and their parents).

The core idea is to have simple abstract

shapes which may be assembled to create

more complex shapes – which in their turn

become real characters with appealfor kids.

So simple abstract forms communicate with

adults while more complex shapes

(characters) are there for the kids.

In general, this is a bright, simple, but

powerful ID system that works perfectly for

both adults and their children.

BELLARTE Event boutique working with clients such as Baume & Mercier, Land Rover, Volvo, Pernod

Ricard, Cartier, Louis Vuitton, and others

SOLUTION

A cocktail of excitement, festive

atmosphere and pure magic. Style, finesse

and emotion are the three main ingredients

that play the core role in every event

organised by Bell’Arte.

This is all present in the identity that has

been created.

ZARYADYE PARK The winner is the Diller Scofidio + Renfro NYC (The High Line)

“Moscow gets breath of fresh air with new park plan.”

PARK

In terms of its significance, the Zaryadye

park could be compared to Ground Zero in

New York — the former location of the World

Trade Center twin towers. In terms of status,

it is similar in magnitude to the

reconstruction of the Reichstag building in

Berlin. It is impossible to find a similar

undeveloped site in the heart of any other

global capital. For this particular reason,

the Moscow government is conducting this

international, two-stage competition for

the design of Zaryadye Park, which aims to

form an essentially new image of Russia. This

is one of the first such competitions on this

scale in the 21st century and is on par with

the West Kowloon Cultural District (WKCD)

development project in Hong Kong.

The establishment of Zaryadye Park is to

serve as a notable branding initiative of the

Moscow government. No new parks have

been created in Moscow since 1958. Since

that time all efforts have been focused on

simply maintaining the existing green

spaces, whose numbers have steadily

decreased. Zaryadye Park is to become a

fundamentally new kind of park — a park of

the 21st century and a model project that

demonstrates the latest advances,

techniques, materials and technologies in

this field.

CHALLENGE SOLUTION

This time we have partnered with the

Strelka Institute for Media, Architecture

and Design to create a website for the

competition to design of Zaryadye Park and

we had 30 days to pull it off.

We developed a balanced, yet bold solution

that effectively communicates the

magnitude of the project and lets

participants easily register and apply for the

competition as well as obtain the necessary

updates and follow the timeline of the

competition so as not to miss any important

stages.

We also created abstract patterns, drawing

inspiration from landscape and

architectural hatch patterns, that are to be

used not only on the website, but in offline

materials as well (internal documents,

invitations, etc.)

www.parkzaryadye.com

CHEERS

Flëve Partners

+1 347 833 8151 hello@fleve.co www.fleve.co