IMAGINE A MORE ACTIVE ANDCONNECTED COMMUNITY...

WHERE THE HEALTHY CHOICE IS THEEASY CHOICE IN THE PLACES

WE LIVE, LEARN,WORK & PLAY

PARTNERS’ REPORT 2015

From community idea to volunteer effort to staffed movement with a countywide presence, our journey has been filled with shared successes, lessons learned and an undying passion to build a healthier community. We have developed an innovative collaborative model for addressing population health and well-being. Together, we have worked diligently to improve the health of our residents and reverse the negative perception of our community’s vitality.

We know transforming a community takes time and the coordinated efforts of many. The last five years have helped us better identify what success for our community looks like and has shaped our role as a staff to support Greater Green Bay in achieving this vision. We will be sharing the next phase of Live54218 in our updated strategic plan and brand in the coming months. We look forward to continuing to work with you, the dedicated members of our community, as we continue our journey together in making the Greater Green Bay Area the healthiest community in the nation.

BUILDING A FOUNDATION

TRANSFORMING OUR COMMUNITY

2010 2011 2012

The Green Bay Press-Gazette published an editorial called ‘Think Bold’ that resulted in the creation of the Kids Count taskforce to determine how our community could tackle the childhood obesity epidemic and raise the healthiest kids in America.

Two large national-level grants were leveraged - ACHIEVE and Transform-WI - bringing positive attention to our local efforts and building capacity to implement evidence-based obesity and chronic disease prevention strategies over the next three years.

Live54218 was born as the backbone support organization for obesity prevention, expanding our scope from youth to all Brown County residents.

(2010-2015)

(2016-2020)

LIVE54218

SUCCESS METRICS:

...serves as a bold catalyst for change around community well-being.

...focuses on relationships first and developing authentic collaboration.

...uses the evidence-base as a guide while fostering innovation.

...ensures all voices are heard and valued.

↑ resident well-being ↓ obesity rates ↑ fruit and vegetable consumption↑ physical activity levels↑ media attention earned to improve perception of community vitality ↑ funding leveraged to drive community well-being

is a movement committed to improving the well-being of the Greater Green Bay Area by building a more active and connected community. Well-being is a measure of a person’s overall physical, social and emotion-al health. Higher well-being leads to lower healthcare costs, higher productivity and increased economic vitality.

ACCOMPLISHMENTSIncreased access to healthy, affordable food

Increased access to safe places to be active

Supported the development of a local farmers’ coopera�ve and a virtual plaorm to increase local

food sales to ins�tu�ons like schools and hospitals

Over 5000 students par�cipa�ng in classroom based Farm to School

lessons monthly

Increased local food on school lunch trays

by 500%

Connected students to their food through farm fieldtrips and11 school gardens

Over $83,500 spent on local food by low-income

residents through EBT infrastructure and Double

Your Bucks2010 2011 2012

The Green Bay Press-Gazette published an editorial called ‘Think Bold’ that resulted in the creation of the Kids Count taskforce to determine how our community could tackle the childhood obesity epidemic and raise the healthiest kids in America.

Two large national-level grants were leveraged - ACHIEVE and Transform-WI - bringing positive attention to our local efforts and building capacity to implement evidence-based obesity and chronic disease prevention strategies over the next three years.

Live54218 was born as the backbone support organization for obesity prevention, expanding our scope from youth to all Brown County residents.

FUNCTIONS4CORE (What staff of Live54218 do in service of the vision)

Champion a Shared VisionProviding unified, local messaging and en-gaging community leaders to improve health and well-being throughout the Greater Green Bay Area.

Mobilize FundingAligning local resources and connecting community partners with funding sources to implement strategies that move the commu-nity towards improved well-being.

Facilitate Shared MeasurementEstablishing a set of common measures to track progress as we implement evi-dence-based strategies that make healthy choices easier through policy, systems and environmental changes.

Support a Common AgendaConnecting citizens, schools, businesses, and community organizations to amplify the impact of existing well-being initiatives, de-crease the duplication of efforts, and launch new strategies.

(What we did together in 2012-2015)

Engaged over 10,000 kids countywide in annual Walk and Bike to School Days to increase awareness around the need for

safe routes to school

Served on municipal bike and pedestrian commi�ees

throughout the county and established the Green Bay

Ac�ve Communi�es Alliance

Advocated for trail connec�vity and maintenance, improved bicycle and

pedestrian infrastructure, and community design that supports a

healthy lifestyle

Leveraged funding and provided guidance to develop GB Parks Rx, a

program where healthcare providers prescribe physical ac�vity to youth in

an effort to decrease obesity rates

Provided resources and technical assistance to increase ac�vity before,

during and a�er the school day

LIVE54218Engaged the community and established a large, diverse network of more than 60 organizations, school districts and businesses around a shared vision for improved community well-being

2220+Facebook likes, one

component of our strong media advocacy

Hosted 35 interns & 280 Volunteers

Earned media hits

250+

Established as a local hub for obesity prevention;including printable parent resources,evidence based strategy guides, and opportunities for engagement

LIKE us on Facebook.com/Live54218

FOLLOW us on Pinterest.com/Live54218

FOLLOW us @Live54218 on Twitter

VISIT us at Live54218.org

Connect with us!

We are currently exploring the viability of transforming the Greater Green Bay Area into a Blue Zone. We began this process with a Key Stakeholder Gathering at Lambeau Field on November 3rd. Live54218 has convened a 12-person feasibility task force of business and community leaders to explore scope, cost and the operational details of pur-suing a Blue Zones Project for our community. Blue Zones Project is a well-being improvement initiative designed to help make healthier choices easier by encouraging changes in the community that lead to healthier options. For more information on Blue Zones, visit: https://www.bluezones.com/services/our-approach/

The LIVE54218 Team

Board of DirectorsJohn Dye, ChairMary Ellen Gillespie, UW-Green BayAaron Popkey, Green Bay PackersBrian Danzinger, Greater Green Bay YMCAGail McNutt, Girl Scouts of the Northwestern Great Lakes

Lori Lutey, SchneiderRegan Gurung, UW-Green Bay Carla Buboltz, Wrightstown Community School DistrictAmber Paluch, Greater Green Bay Community Foundation

Jen Van Den Elzen, MPH Executive Director

Natalie Bomstad, MPH Director of Operations

Katie Baneck, BACommunity

Engagement Specialist

Meghan Meyers, BSCommunity

Initiatives Lead