Fitness industry trends 2015

Fitness Industry Trends 2015Mayra G. Molinary-SmithUMUC Graduate StudiesUCSP 615 9007

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AGENDAOverview of current state of the Fitness Industry Current Trends HIIT Anytime Fitness Workouts Wearable Fitness Trackers SummaryReferences

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Fitness Industry OverviewOver one third of the American population is considered clinically obese and the fitness industry continues to benefit from the populations growing awareness of health issues. Together with the importance of exercise in maintaining good health and relieving stress, the fitness and exercise industry has evolved with a variety of options. Motivation is the main key to success in this journey and group fitness workouts can provide that motivation. Fitness enthusiasts are aware that working out can provide the necessary tools to improve quality of life and promote better health, this is why the demand for fitness solutions for busy individuals requires technological innovations and alternate exercise options.With everyones busy lives, people can miss their fitness classes and motivation to stay fit can definitely decline, this is where these three trends come in; shorter more intense workouts, video/online or mobile workouts, and wearable monitoring devices.

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Trend #1 HIIT High Intensity Interval Training Enhanced form of cardiovascular interval training Improves athletic capacity and conditioning Improves fat burning Short sessions (4-30 Minutes) Examples: Crossfit and Tabata

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Trend #2 Anytime Fitness WorkoutsOnline workoutsVideos/DVDsMobile electronic devicesOnline coachingGeneralized vs Individualized TrainingExamples: P90X, Insanity, Zumba

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Trend # 3 Wearable Fitness TrackersTelemetry- Monitoring and transmitting data Constant biometric feedbackSmart watches and wearable activity trackersBody Bug, Fit Bit, Gear fit, Apple watch

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Summary Current state of the Fitness Industry Current TrendsHIITAnytime FitnessWearable Telemetry TrackersThe fitness industry has seen a steady growth within the last 5 years, due to many people around the world taking a role in living a more active life. With newer gadgets, and technology, group fitness programs participants are sure to continue on the rise and these trends will continue. The wearable telemetry is the most popular and soon it will definitely touch each individual providing a way to monitor daily activities and fitness achievements.

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ReferencesBrown, J. (2014, September 05). Fitness trend forecast for 2015: 6 trends on the rise. Retrieved from Huffington Post: http://www.huffingtonpost.com/jill-s-brown/fitness-trend-forecast-fo_b_5753458.html

Fields, J. (2014, December 09). Short on time? Here's how to get a good workout fast. Retrieved from The Denver Post: http://www.denverpost.com/lifestyles/ci_27094866/short-time-heres-how-get-good-workout-fast

Klika, B., & Jordan, C. (n.d.). High-intensity Circuit Training using body weight: Maximum results with minimal investment. ACMS Health and Fitness Journal, 17, 8-13.

Ring-Dimitriou, S., von Duvillard, S. P., Stadlmann, M., Kinnunen, H., Drachta, O., Mueller, E., & Peak, K. (2008). Changes in physical fitness in moderately fit adults with and without the use of exercise telemetry monitors. European Journal Of Applied Physiology, 102(5), 505-513.

Schmidt, W., Anderson, K., Graff, M., & Strutz, V. (2015). The effect of high-intensity circuit training on physical fitness. The Journal of Sports Medicine and Physical Fitness.

Sen, D. (2015, January 01). Online workouts to become the next fitness trend. Retrieved from The Times of India: http://timesofindia.indiatimes.com/life-style/health-fitness/fitness/Online-workouts-to-become-the-next-fitness-trend/articleshow/45703120.cms

Vogel, A. (2015, July). Fitness Technology Conundrum. Retrieved from IDEA Fitness Journal: http://www.ideafit.com/idea-fitness-journal/2015/july

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