Finding the right context for your message John Osborn, Digiday Agency Summit, October 2016
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THINK ABOUT CONTEXT LIKE A BARTENDER
Transcript of Finding the right context for your message John Osborn, Digiday Agency Summit, October 2016
THINK ABOUT CONTEXT LIKE A
BARTENDER
A UNIFIED CREATIVE EXECUTIONS THAT ARE SPECIFICALLY TAILORED TO EACH PLATFORMS
IS KEY TO COMPOUND INVESTMENT
ARF 2016
AUDIENCE WHEN ARE WE REACHING THE AUDIENCE?
PLATFORMWHAT PLATFORM CAN WE REACH THEM ON?
CREATIVE WHAT CONCEPT ARE WE TRYING TO COMMUNICATE?
AUDIENCE FEDEX SOUTHERN HERITAGE CLASSIC
CREATIVE PEDIGREEE DENTASTIX
PLATFORM FACEBOOK VIDEO
AUDIENCE WHEN ARE WE REACHING THE AUDIENCE?
PLATFORMWHAT PLATFORM CAN WE REACH THEM ON?
CREATIVE WHAT CONCEPT ARE WE TRYING TO COMMUNICATE?
