agenda

objective background facts conclusions recommendations tagline

objective

green light and financial support of $3 million to produce and market vitaminbursts as a brand extension to vitaminwater

vitaminwater

vitaminwater

to young, active hipsters, vitaminwater is the enhanced water option that is the trendiest way to stay hydrated anytime and anywhere, because it comes in 16 great tasting flavors with the combined benefits of water and essential vitamins so that you can go about your day feeling rejuvenated and refreshed.

vitaminwater swot

strengths: brand loyalty, trendy, social media presence, positive, simple, hydration, first market/market leader.

weaknesses: crowded space, nutritional value questions, not growing up with consumers.

opportunity: building to a lifestyle brand, innovation, greater audience.

threats: new entrants

great ideas come from personal experiences

8 a.m. 3 p.m.

vitamin industry

vitamin industry is a $35.4 billion industry projected to grow by 3.9 percent in annual revenue.

consumer insight

72 percent of survey respondents said they did not take daily vitamins.

68 percent respondents women

They are extremely busy with a majority indicating almost “barely having time to sleep.”

Driven and goal oriented

Also value living healthy and family life

meet marie

consumer insight

career goals

healthy lifestyle

vitaminbursts

what are vitaminbursts?

innovative vitamin supplement for young adults size of a marble thin gel outer coating Encapsulates concentrated vitaminwater flavors each tube has two vitaminwater bottles worth of

antioxidants, electrolytes, and vitamins (e.g. focus: lutein, vitamin A. defense: vitamin C, zinc)

sold for $4, premium pricing

vitaminbursts positioning to emerging career women, vitaminbursts

are trendy vitamin supplements that promise to boost your life because they have a concentrated blend of electrolytes, vitamins and antioxidants in the flavors and packaging you’ll want to carry around the office.

not your little sister’s or grandmother’s vitamins.

competitive analysis

[insert positioning graph]

what can vitaminbursts do for you?

boost revenue

INSERT GRAPH HERE

boost profits

unit economy $3.10 of profit (77.5%) per unit sold for

$4.00

[INSERT GRAPH HERE]

boost stock price

The introduction of vitaminbursts would increase buzz around the brand and reinforce the company’s stock is a wise purchase to investors because it has growth potential.

boost your mission

vitaminbursts will allow the company to strengthen its mission to provide young adults with healthy alternatives to nourish themselves responsibly.

conclusions

people and company’s aren’t performing at their highest potential.

creative brief - one thing

vitaminbursts are the secret weapons to success that you’ll want to show off.

boost up.

you’re up

telling the company family

telling the world

print

print

burst up.

social media

youtube and television

[insert commercial]

measures of success

revenue growth

profit growth

stock market quote

brand sentiment

social media mention

final words

vitaminbursts are a small investment for a

large payoff in company growth and sustainability.

it's time to…

boost your brandboost your revenueboost your market shareboost your flavorboost your colorboost your mission

boost up.