Presentation on business plan of handmade greeting cards company

Presented by:- Ritu shubhani Altaf hussian wani joban prince Satinder Rajnandan Prabhjot kaur Shinavgi

Love beats

Love beats (handmade greeting cards company)

Love beats is a business whose motivate is to craft that’s “ special” cards with hand.

So that others might also be able to celebration those meaningful moments , express their inner most thoughts and communication with those they cherish.

Executive summary

• Our objective is to create hand made greeting card for every occasion of unmatched quality ,originality and uniqueness

• We are our customers to make a statement when they use our greeting cards , expressing our tagline “enjoy the colors of celebration”

Tagline motto:-

Philosophy :-

Lets enjoys the colors of celebration

Crafting hand made cards which create a memory , stir emotions and touch the lives of others .

Mission :-

Love beats is committed to create the finest handmade greeting cards available and with great care by individuals who have an eye for details .

Management structure OWNER PRODUCTION MANAGER FINANCIAL MANAGER MARKETING MANAGER HR MANAGER

PRODUCTSLove Beats is a company which meticulously creates hand

made cards and envelopes by individuals with an eye for detail; allowing its customers to expect nothing less than the extraordinary.

Products features:

Design

Quality

Craftsmanship

Our product will be of two types:

1. INDIVIDUAL CARDS

2. PERSONALIZED/CUSTOM CARDS

3.BOXED SETS

Strengths:- Limited start up risk Online selling Customized service Limited competition in the beginning

Weakness:- Limited makers Materialistic attitude of people

SWOT ANALYSIS

Opportunities:- In collages/universities Participation in craft fairs and stationery

stores.Risks:-ImitationHuman tendencySocial mediaMarket Penetration

MARKETING AND SALES STRATEGY

Competition

Production CRAFT & DESIGN FOCUS ON ITS MAINTAINANCE SETTING STANDARDS JUST IN TIME PROCESS VISION

Pricing StrategyIt mainly depends upon:

Material Labour

Size and shape of order

In Four waysMultiple Unit PricingPrice LiningCompetitive AdvantageConsignment

THANK YOU...