Final Documention for INDN312 Brand+Identity
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Transcript of Final Documention for INDN312 Brand+Identity
TITLE PAGE
BRAND IDENTITY+!"#"$%&'(('&)%%'(('*+,,-./'*00+112*'(('$))%3%435
CONTENTS
01 RESEARCH + ANALYSIS 02 CONCEPT DEVELOPMENT 03 FINAL DESIGN
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SUMMARY
REFERENCES
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+RESEARCHANALYSIS
+ FOOTFALLS & HEARTBEATSABOUT
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*"5+:+,A( B(-+&/+:+( #9%#(!*.(5"?&1(-+(6"07+#/4;(#""( 6&"'+&8( 5/#9( 5+&&C+'#%-&/'9+1( -,%41'( 5/#9/4(-"#9( #9+( '7",#/4;( %41( 0+1/6%&( 0%,@+#'=( D'( #9+8(%,+(8+#( #"(7,"1?6+(%(E%;'9/7(7,"1?6#( B( #9/4@( #9/'(/'( #9+/,( -+'#( "77",#?4/#8( #"( +<7&",+( 4+5( %41( ",(;,"5/4;(0%,@+#'('?69(%'("7+4C'"?,6+(#+694"&";8(6"00?4/#8( /4( %4( +$$",#( #"( -,/4;( %( '6/+4#/F6(7+,'7+6#/:+( #"( 0%,@+#'( &%6@/4;( /4( '?69( %,+%'=
FOOTFALLS & HEARTBEATS+
FOOTFALLS & HEARTBEATSVALUES
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!"#$$%&'%()(*#+,(-./#,0+#$(1%"#2+3,()(45536&0#7+$+08()(49#/0#7+$+08()(!3:3/%,#0+3&)(-&0%,53&&%50+3&()(!36,#'%
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DIRECTION
FHL VALUES OPEN!SOURCE VALUES
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NEW
01
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WHAT IDENTIFIES AN OPEN!SOURCE COMPANY?
WHAT IDENTIFIES AN OPEN!SOURCE PRODUCT?
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!"#&2*>,%$/4&,1&,+#(8.,'%-#&-,2+*($#.&"*3#&*&6#7&75,9&$(&6"$-"&/"#4&1%#)'#(/54&'.#&/,&0,-'2#(/&/"#$%&0#.$9(.&*(0& +%,0'-/$,(& *.& 6#55& *.& .'++,%/& *(0& #(-,'%*9#&'.#%.&,1& /"#$%&+%,0'-/.:&?*(4&*5.,&-",,.#&/,&0$.+5*4&3$0#,.&,1&+%,0'-/.&*(0&./*11& $(&*&-*.'*5&*(0&1'(&6*4&/"*/&"#5+.&/,&#(9*9#&3$.$/,%.:&@(&2,./&-*.#.&/"#%#&6$55&7#&+*9#.&0#3,/#0&/,&/'/,%$*5.=&.'++,%/&*(0&-,22'($/4:&
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?,./& $2+,%/*(/54& 2,./& ,+#(8.,'%-#& "*%06*%#& *(0&.,1/6*%#&$.&."*%#0&'(0#%&*&-%#*/$3#&-,22,(.&5$-#(-#&,1&.,2#&0#9%##&*(0&#*-"&$.&'($)'#&/,&$/.&+%,0'-/&*(0&-,2+*(4:& E%#*/$3#& -,22,(.& $.& *& N#M$75#&2#/",0& ,1&-,+46%$/$(9&+%,/#-/$,(&*3*$5*75#&/,&/"#&+'75$-O:&@/&*55,6.&1,%& /*$5,%&2*0#& -,(0$/$,(.& /"*/& *%#& #*-"& %#+%#.#(/#0&74& *& +*%/$-'5*%& $-,(& /"*/& *%#& #*.$54& $0#(/$C#0& *(0&$(/#%+%#/#0&74&/"#&+'75$-:&@(&2*(4&-*.#.&,+#(8.,'%-#&+%,0'-/.& %#)'$%#& >'./& %#)'#./& *'/",%& *//%$7'/$,(:&
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!
OPEN!SOURCEATTRIBUTES
SIMPLICITY VIBRANT
RESOURCEFUL
ENGAGING
INNOVATIVEFRIENDLY
!"#$%& !"#$%'()*% !"#$%))
!"#$%)+ !"#$%), !"#$%)-
!
DEFINEFOOTFALLS & HEARTBEATS
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
H.#+ /7252-;+ '4+ -.#+ BCF&+ -#I-25#+ -'+ 7#+ (&#,+ 2$+*'$E($*-2'$+ 12-.+ 8/$;+ '-.#)+ '"#$%&'()*#+ ")',(*-&+/5&'+ /55'1&+ 4')+ #/&;+8/)6#-2$3+ /$,+ *'8"/$2#&+ &(*.+/&+ N"/)64($+ /$,+ O/6#)NCPQ+ *'(5,+ 7+ 2-+ /5'$3+&2,#+ ")',(*-&+ &(*.+ /&+ -.#+ :),(2$'9+ N"/)64($9*'8+/5)#/,;+./&+/+")',(*-+*/-#3');+,#0'-#,+-'+P%H#I-25#&+/$,+ 2$+ -.2&+ */-#3');+ ;'(+1255+ L$,+ *'$,(*-20#+ 4/7)2*&G+-.)#/,G+ F255;J/,+ :),(2$'&+ /$,+ -.#2)+ /**#&&')2#&9+
TARGET CO!LAB MARKETING
@R+S2*.+Q#*27#5&+TO/6#)+/$,+Q#&23$+=)2-#)R
MR+.--"UVV/),(2$'9**V#$VO/2$V:),(2$'K'/),F25;J/,
T+B239+WG+B239+@G+B239+MG+B239+XG+B239+YG+B239+Z+R
H.#+ BCF+ -#I-25#+ 2&+ /$+ 2$-#5523#$-+ ".;&2'5'32*/5+ &#$&')9+ A-+ */$+8'$2-')+-#8"#)/-()#G+ 8'2&-()#G+ )#&"2)/-2'$+ /$,+ .#/)-7#/-+ '4+ 2-&+ 1#/)#)+ 12-.+/&+ 52--5#+ /&+ M88W+ &62$+ *'$-/*-9+ H.#+ -#I-25#+ */$+ /5&'+ 8#/&()#+ 5287+8'0#8#$-G+ ")#&&()#+ /$,+ *'8")#&&2'$+ /$,+ 8(&*5#&+ &-28(5/-2'$+-.)'(3.+ 2-&+ 2$$'0/-20#+ 6$2--#,+ *'$&-)(*-2'$+ /$,+ $/$'-#*.$'5'3;9+
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
H.#)#+ 2&+ /5&'+ -.#+ "'&&27252-;+ 4')+ /+ )/$3#+ '4+ 4/7)2*&+12-.+ 2$,202,(/5+ */"/7252-2#&+ -.)'(3.+ -.#+ (&#+ ,244#)#$-+$/$'-#*.$'5'3;9+ H.#+ "'-#$-2/5+ 0/)2/-2'$&+ 8#$-2'$#,+7;+BCF+/)#+&'5/)+"'1#)+/$,+*/"/*2-')+4($*-2'$/52-;+4')+/+-#I-25#+7/--#);9+H.#&#+,244#)#$-+#5#8#$-&+*'(5,+7#+/""52#,+-'+/+")'E#*-+#/&25;+7;+&28"5;+$3+-.#8+2$-'+"5/*#9+
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PRODUCT
T+B239+[R
!
BUSINESS!"#$%&'%#($#&')'*$+#,"&#&'-./"#,#-0.(,1*'#+%$&02(#3$%#456#.(#.-#.7+$%(,"(#($#&'8"'#9$:#(9'.%#2$7+,";#:.**# %0"<#+%$&02'#,"&#-0++$%(# .(-#+%$&02(-=#!#1'*.')'#456#-9$0*	,)'#,#&0,*#7,%>'(#3$20-#$"'#2$77'%2.,*#,"&#$"'#$+'"?-$0%2'=# 456@-# 20%%'"(# ),*0'# -(%02(0%'# :$0*&# +%$&02'# 2$77'%2.,*#+%$&02(-#(9,(#:$0*&#,*-$#'A9.1.(#7,";#$+'"?-$0%2'#),*0'-=#B9.-#,**$:-#456#($#+'%0-'#8","2.,**;#*02%,(.)'#2$77'%2.,*#+,%("'%-9.+-#,-#:'**#,-#2$"(%.10(."/#"':# ('29"$*$/.'-# ,"&# ."3$%7,(.$"# ($# (9'# $+'"?-$0%2'# 2$770".(;=#
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IPB9'#."('**'2(0,*#+%$+'%(;#$3#456#.-#$3#/%',(#.7+$%(,"2'#&0'#($#(9'.%#8","2.,*#-2.'"(.82# .")'-(7'"(=# B9.-# 7,>'-# (9'# 456# ('29"$*$/;# 9,%&'%# ($# -'**# ,-#,"# $+'"?-$0%2'#+%$&02(=#5$:')'%<# (9.-# 2$0*'#1%$>'"#&$:"# ."($# (:$#-(,/'-# ,**$:."/# (9'7# ($# ('-(# (9'.%# ('29"$*$/;# $"# &.33'%'"(# 7,%>'(-# ."#70*(.+*'# ),%.,(.$"-=# B9'%'3$%'# %'*',-."/# (9'.%# ('29"$*$/;# ($# (9'# 7,%>'(#$)'%#,"#'A('"&'&#(.7'#+'%.$&#,"&#%'(,."."/#(9'.%#2$7+'(.(.)'#,&),"(,/'=###
45!B# .-# ,"# $+'"?-$0%2'# -'"-$%# (9,(# .-# "$(# *.7.('&# ($# ,";# +*,(3$%7#."# $%&'%# ($# %0"# .(=# B9'# ('A(.*'# -'"-$%# 2,"# 1'# 7$&.8'&# ,"&#,++*.'&# ($# ,";# +%$D'2(=# !(# 2,"# 1'# -$*&# ,"&# &.-(%.10('&# 1;# ,";$"'=##
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EXCHANGESJ'*,(.$"-9.+-# ,"&# 'A29,"/'-# ,%'# .7+$%(,"(# +,%(# $3# '-(,1*.-9."/# ,#2$7+,";@-#.&'"(.(;=#!3#456#29$-'#($#1,*,"2'#,#&0,*#'"&'$7+,";#(9';#:$0*&# 9,)'# (9'# ,1.*.(;# ($# 3$%7#/%',(# 2$77'%2.,*# ,"�-'%# %'*,(.$"-9.+-=#B9'# 'A29,"/'# $3# ."3$%7,(.$"# ."# (0%"# 3$%# ,22'--# ($# "':# $+'"# -$0%2'#('29"$*$/.'-# :.**# /.)'# 456# ,"&# ,&),"(,/'# $)'%# .(-# 2$7+'(.($%-# ."# ,";#2$77'%2.,*# 7,%>'(# ,-# (9';# :.**# 9,)'# 7,&'# ."3$%7# +%$&02(# &'2.-.$"-#1,-'&# $"# 'A('"-.)'# 0-'%# ('-(."/# ,"&# 9,2>."/# $3# (9'.%# ('29"$*$/;=#
STAGE ONE
STAGE TWO
STRUCTURE
+K#B9.-#+9$($.-#3%$7#,#1$,%&%$$7#:9.('1$,%&#,(#L+,%>30"#M*'2(%$".-#."#(9'#EL=##F%'&.(N#L+,%>30"
!
CONCEPTDEVELOPMENT
+
02!"#$%&''(%)*%#%+,-%#+(%)++'.#$).,%*,+*'/%-)$"'0$%#+%)+$,/1#2,3
4",% )+$,/1#2,% )*%#%.,/5% )67'/$#+$%2'67'+,+$%'1%$",%89:%)+$,;;)&,+$%$,<$);,%=,2#0*,%-)$"'0$%*'6,%1'/6%'1%7/'2,**)+&%$",%(#$#%$",%$,<$);,%)*%*)67;5%#%2'+(02$).,%1#=/)2%#+(%10+2$)'+;,**>%?/'2,**)+&%#;;'-*%$",%0*,/%$'%)+$,/#2$%-)$"%$",%,;,2$/'+)2%*)&+#;*%7/'(02,(%=5%$",%)+$,;;)&,+$%$,<$);,>
?/'2,**)+&%$",%*,+*'/%(#$#%2#+%=,%('+,% )+%$-'%-#5*%#+#;'&%#+(%()&)$#;>%4",*,%='$"%"#.,%7'$,+$)#;%$'%=,%0*,(%#%.#/),$5%'1%-#5*%,#2"%-)$"%7/'*%#+(%2'+*>%
FHIT+PROCESSING
@+%A,,7)+&%-)$"%$",%'7,+B*'0/2,%$",6,%",/,%)*%#%1,-%7'70;#/%7/'&/#66)+&%#+(%7/'2,**)+&%7;#$1'/6*%$"#$%2'0;(%=,%0*,(%)+%2'+C0+2$)'+%-)$"%$",%89@4>%
PROCESSING
D% E/(0)+'D% !)/)+&D% ?/'7,;;,/D% F"06=5D% 4@%GH?IJK
PLATFORMS
E+#;'&%7/'2,**)+&%$/#+*1'/6*%,;,2$/)2#;%*)&+#;*%)+$'%7"5*)2#;%1'/6*%*02"%#*%;)&"$L%",#$%#+(%*'0+(>M%%9'-,.,/L%$",%('-+*)(,%$'%#+#;'&%)*%$",%)+2;0*)'+%'1%+')*,%N,;,2$/'+)2%.#/)#$)'+*%#+(%()*$0/=#+2,*O%#+(%$",)/%()1P20;$5%$'%(,*)&+%#+(%=0);(J>%
Q)&)$#;% 7/'2,**)+&% $/#+*1'/6*% $",% ,;,2$/)2#;% *)&+#;*% )+$'% ()*2/,$,% .#;0,*%*02"%#*%;,$$,/*L%+06=,/*%#+(%*56=';*%#+(%2#+%=,%,+2'(,(%$'%/,7/,*,+$%2'67;,<%(#$#% *02"%#*% )6#&,*>% %Q)&)$#;% 2)/20)$*% 2#+%=,%6#(,%,#*);5% #+(%#$%;'-%2'*$%-")2"%)*%-"5%$",%6#C'/)$5%'1%,;,2$/'+)2*%$'(#5%#/,%()&)$#;>%4",%()*#(.#+$#&,%)*%$"#$%()&)$#;%2)/20)$*%'1$,+%/,R0)/,%6'/,%7'-,/>I
ANALOG
DIGITAL
D% ?0=;)2#;;5%#.#);#=;,D% E+5'+,%2#+%*$0(5L%6'()15L%()*$/)=0$,L%6#A,%#+(%*,;;%$",%(,*)&+%'/%% % %% "#/(-#/,%=#*,(%'+%$"#$%(,*)&+>D% 4",%"#/(-#/,S*%*'0/2,L%$",%(,*)&+%1/'6%-")2"%)$%)*%6#(,L%)*%%#.#);#=;,%)+%$",%%% 7/,1,//,(%1'/6#$%1'/%6#A)+&%6'()P2#$)'+*%$'%)$>%@(,#;;5L%'7,+%*'0/2,%% %% "#/(-#/,%0*,*%/,#();5%#.#);#=;,%2'67'+,+$*%#+(%6#$,/)#;*L%*$#+(#/(%% %% 7/'2,**,*L%'7,+%)+1/#*$/02$0/,L%0+/,*$/)2$,(%2'+$,+$L%#+(%'7,+B*'0/2,%(,*)&+%%% $'';*%$'%6#<)6)T,%$",%#=);)$5%'1%)+().)(0#;*%$'%6#A,%#+(%0*,%"#/(-#/,>%D% Q'206,+$#$)'+D% H2'7,%U%2;,#/;5%)(,+$)15%-"#$%)*%#+(%)*+S$%=,)+&%/,;,#*,(%#*%VH9!%% N2;#/)$5%)*%A,5%$'%'7,+B*'0/2,O%D% W4",%'+;5%7),2,%'1%)+$,;;,2$0#;%7/'7,/$5%$",%$,#6%/,*,/.,(%-#*%$",%+#6,%% %% E/(0)+'L%-")2"%)$%$/#(,6#/A,(>%@1%#+5'+,%-#+$*%$'%*,;;%='#/(*%0*)+&%$"#$%% %% +#6,L%$",5%"#.,%$'%%7#5%#%*6#;;%1,,%$'%E/(0)+'>%4")*L%F0#/$),;;,*%#+(%X#+T)%%% *#5L%)*%$'%6#A,%*0/,%$",)/%=/#+(%+#6,%)*+S$%"0/$%=5%;'-BR0#;)$5%2'7),*>YZ
D% E$$/)=0$)'+%U%,+(B0*,/%[%(,/).#$).,*%NFFO
OPEN!SOURCEVH9!%Z>K%/,R0)/,6,+$*%#*%(,P+,(%=5%$",%V7,+%H'0/2,%9#/(-#/,%G'.,6,+$%N"$$7\]]1/,,('6(,P+,(>'/&]VH9!O
REQUIREMENTS
!
FHL+ARDUINO!"#$%&'( %)( *( +,--.,)/*0-%)1,#( *&#( ",2'3&%4,#( '5,&.)'$"2,( 1*"#+*",(2'65*&78(91,%"(5"'#$2/)(*&#(2'65*&7(:*-$,)(*",(';(1%31()/*&#*"#(*&#(0,)/(*-%3&(+%/1( /1'),(';(<=>8(91,%"(5"'3"*66,"(0'*"#)(';;,"(*( "*&3,(';(*0%-%/%,)(/'(0'/1(*6*/,$")(*&#(5"';,))%'&*-)(';(*--(*3,)8(
91,(>%-7(?*#(@'*"#(%)(*(5$"5'),(0$%-/(5"'3"*66%&3(5-*/;'"6(;'"(+,*"*0-,(/,21&'-'3%,)(*&#( /1,",;'",( /1,($-/%6*/,(2'65*&%'&( /'( /1,(<=A98(91,(>%-7(?*#(%)(6*&$;*2/$",#(*&#(#%)/"%0$/,#(07(B5*"C<$&(D-,2/"'&%2)(+1'6(*-)'(),--( *( 2'65",1,&)%:,( "*&3,( ';( ,-,2/"'&%2)( 2'65'&,&/)( *&#( 5"'#$2/)8(B5*"C<$&(D-,2/"'&%2)('5,"*/,(*(+,0.)/'",(*&#(,#$2*/%'&*-(+,0)%/,(+%/1(*()/"'&3(;'2$)('&(/1,('5,&.)'$"2,(2'66$&%/7(*&#(1'007%)/(,-,2/"'&%2)8(E%&),"/(5%2(';(+1%/,0'*"#(1,",F(
91,(<=A9(2'$-#(,*)%-7(0,(%&/,3"*/,#(%&/'(/1,(B5*"C<$&("*&3,(*&#(2*&(0,(*22'65*&%,#(07(%&;'"6*/%:,(/$/'"%*-)(*&#(:%#,')('&(1'+(/'($),(*&#(%&/,"*2/(+%/1(/1,(5"'#$2/(*--(%&(/1,('&,(-'2*/%'&8(
B5*"C<$&( D-,2/"'&%2)( *",( *-)'( *;G(-%*/,#( +%/1( '/1,"( 3",*/( '5,&.)'$"2,('"%,&/,#(0$)%&,)),)()$21(*)(?'&'C'(/1*/(';;,"(*(H5,")'&*-(;*2/'"7I(),":%2,(+1%21(%&2'"5'"*/,)(#,)%3&J(6*&$;*2/$"%&3(*&#(,-,2/"'&%2)(/'(*--'+(*&7'&,(/'(6*C,(/1,%"('+&(5"'#$2/)(*&#()'(;*"('5,"*/,)(0'/1(%&(K,+(L,*-*&#(EKLF(*&#(/1,(M&%/,#(B/*/,)8
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
EXPANSION
WHY ARDUINO?!"#$%&$'$"()$"#$*("+,-"(."/0.1.($"()$"23!4"(."()$"./$56*.708$"8.1175&(-"&*"()0.79)","8.%%,#.0,(&.5"+&()":0;7&5."<!(,%-=",5;">/,0?275"@%$8(0.5&8*"<A>=B"
EXPANSION
HA&( RSST(K%C,( *&#(!55-,( 2*6,( /'3,/1,"( /'( 2",*/,( *(K%C,U%?'#(B5'"/(V%/J(*(+%",-,))()7)/,6(,&*0-%&3( /1,(K%C,( ;''/+,*"($),"( /'(2'66$&%2*/,(+%/1(/1,%"(%?'#(&*&'8(91,( ",)$-/(+*)(*&( %&2",*),#(6*"C,/()1*",(';(K%C,( /"*%&,")( ;"'6(WXY(/'(TZY(%&([$)/(/+'(7,*")(%&(/1,(MBJ(*)(%/(0$%-/( %/)(2$)/'6,"(0*),J(+1%-)/(%?'#)(0,2*6,(/1,(\?](5-*7,"(';(21'%2,(;'"("$&&,")8I
!"#$%&'()%*+(,-%'.$%('*(/0##$$1(-%'2#3$(4(5''&6778889&-%'.$%'*:0##$$19#*90;7&-%'.$%4'*4&%*10#$
NIKE+APPLE
!
CONCEPT ONE/
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
SCENARIO>
DESIGNPROCESS
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
GH;
FHLI#"4#"*%2#-, H$*++'
J6,2-&,,K*-6)*7%6"2-8 K*"C&% I#-,6$&"
FHL
L4&-5H#6"7&'I#$$6-2%9FHL AND THE USER
IMMATERIALIDENTITY
G2,6*+'F&,%3&%27'5'I#+#6",B'(#-%,B'7#$4#,2%2#-
MEDIUM1
H644#"%'M&%=#"C'5'N2C2O,B'(#6"$,
F7%2>2%2&,'5'N#"C,3#4,B'(*2",
I#$6-27*%2#-'5'G2.&#B'A$*8&,B'!#.7*,%,B'K*8*?2-&,B'P2,76,,2#-'J#*".,
BRIEF
!
CONCEPT TWO/
SCENARIO
DESIGNPROCESS
!"#$%&$'()*+(,#-"&. /+0&'$(!#0&.(12342$+$)"5
6(728+"(9#.:;(<&=(>2%?@+;(AB!(72")(+).C(6(D3-200+%;(E#''+%;(B)&).*+%;(7"&$)+%
B+.2$%@5( F(8&@@(%+0&'$(#$%(4"2)2)54+(.2342$+$)0( ,2"(428+"&$'(#$%(#%%&$'(+G)"#(,?$.)&2$#@&)5()2()*+(HIJ()+G)&@+(0?.*(#0(AB!(42");(!@?+)22)*()"#$03&))&$'( #$%( <&=( 32%?@+C( E*+0+( 8&@@( -+( -#0+%( 2$( +0)#-@&0*+%(,2"3#)0(?0+%(8&)*&$(-2)*(&$%?0)"5(#$%()*+(24+$K02?".+(.233?$&)5(#$%(.2?@%(42)+$)&#@@5(-+(320)@5(,#-"&.()*+30+@L+0C(E*+0+(.2342$+$)0(8&@@(-+(2"&'&$#@()2()*+(HIJ()+G)&@+(-?)()*"2?'*()*+(24+$K02?".+(.233?$&)5(.2?@%( -+( &34"2L+%( #$%( #%#4)+%( )2( 82":( 8&)*( 2)*+"( )+.*$2@2'&+0C(
H&$#@@5(F(8&@@($++%()2(=$%(2?)(,"23(HIJ(8*#)()*+(-+0)(M?#$)&)5(2"(0&N+()+G)&@+(82?@%(-+()2(0+@@(#$%(8*#)(,2"3(&)(0*2?@%(.23+(&$(+C'C("++@;(0*++)(2"(4#).*C(E*&0(8&@@(@+#%()2(-"#$%&$'()*+(4*50&.#@(4#.:#'+(2,()*+(.2342$+$)0(02()*+5(.#$(-+(&%+$)&=+%(+#0&@5(#0(-+&$'(#(0+)(-?)(0)&@@(#-@+()2(-+(02@%(&$%&L&%?#@@5C
!"#$%&'()&%*)(+,)%+-$).&(#)+/)%+01,&+()21,)%+-$).&(#)+/),++03)45$)#&//$6$(7$)2$,8$$(),++0%)9(#)%+01,&+(%)2$&(')9)%+01,&+()&%)%+-$,5&('),59,):+1)977$;,)9(#),9.$3)45$),++0)&%)%+-$,5&('):+1)59<$),+)1%$),+)-9.$):+16)+8()%+01,&+(%3=)>)!"#$#%&"'("'))*+
PHYSICAL BRAND
THE TEXTILE AS A PRODUCT
MEDIUM2
7*50&.#@(7"+0+$)#)&2$
6(7#.:#'&$';(E*+(O&);(+).C
BRIEF
\ \\
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
E*&0( .2$.+4)( 8&@@( &$L2@L+( 3#":&$'( )*+( HIJ( &$)+@@&'+$)( )+G)&@+(02( )*#)( )*+( ?0+"( 8&@@( "+.2'$&N+( &)0( M?#@&)&+0( -2)*( )+.*$2@2'&.#@(.#4#-&@&)&+0( #$%( L&0?#@( 42&$)( 2,( %&,,+"+$.+( ,"23( "+'?@#"( ,#-"&.
RS(F%+#(,2"(#(4"2P+.)(&$L2@L&$'("+.2"%&$'(4*50&2@2'&.#@(%#)#C(TS(7?".*#0+(HIJ(0+$02"()+G)&@+(-+.#?0+(&)(.#$(-+(?0+%(@&:+("+'?@#"(,#-"&.C(US(H#-"&.#)&2$(K()*+(,#-"&.(.#$(-+(?0+%(8&)*(2)*+"(3#)+"&#@0()2(."+#)+(8*#)+L+"(52?(8#$)C(VS(Q%%(+G)"#(,?$.)&2$#@&)5()2()*+(,#-"&.()*"2?'*(.2342$+$)0(%+0&'$+%(-5(HIJ(#$%(24+$K02?".+(.233?$&)5(2"(.23-&$+(2)*+"()+.*$2@2'&+0(0?.*(#0(Q"%?&$2(,2"(4"2.+00&$'(.#4#-&@&)&+0C(WS(0*#"+(52?"(4"2P+.)(8&)*(2)*+"0(02(&)(.#$(-+("+3#%+(#$%(%+L+@24+%(-5(+L+"52$+X
!
THE FHL PRODUCT
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MATERIALITY
COLOUR CODE
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THE KIT
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DESIGN ATTRIBUTES
NEW ZEALAND
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AESTHETIC INSPIRATIONPharmaceutical Packaging
Electronic Kits / Cooking4-#)%807&#*D%J%1+<+1+*7+$%'"+%2+'0)%0''1#89'+$%-<%'"+%'+.'#)+>%)--&$%"#C'+7"S#**-;0'#;+>%$'+1#)+%N90)#'#+$%#2/-1'0*'%<-1%<081#7%'"0'%7-9),%8+%9$+,%0*3("+1+:%M)+01%/)0$'#7%/-97"%C%1+<+1+*7+$%<--,%/07&0D#*D%0*,%'"+%8+"0;#-1%-<%0,,#*D%#*D1+,#+*'$%'-D+'"+1%'-%71+0'+%0%2+0)%-1%#*%'"#$%70$+%0%,+$#D*%/1-'-'3/+:%
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EXPLORATION!"#"$%$&'$"()*+#",-.$/&01$+2$#")#"1"-3,-.$34"$5!6$,-3"*,."-3$3"(3,*"$&-7$,381$9:;$/+<"-$=;$13#>?3>#"@$A4,1$/,**$2+#'$34"$B&1"$*&0"#$+2$34"$C,3$)&?C.&.,-.
3D GEOMETRIC STITCH PATTERNS
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STITCH PATTERN v.2!"#$%&'()*+,-.*/$+01/2*3-''435566678"9/8/#'7/'5:0;5<4=>?@
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PACKAGINGLABEL
!"
ADVA
NCE
DLA
BEL
!"
Footfalls and Heartbeats have been busy creating these clever textile sensors.
The textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *
We are so excited about them we have teamed up with Arduino so you too can explore the signs of life.
For tutorials and inspiration see www.sparkfun.com/fh_textiles
F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel ! bres (20%) Producing a conductive fabric that is very comfortable against the body.
Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.
[ 500 x 200 mm ea. ]
!
"
INFORMATION
*
CONTAINSLily Pad Arduino
USB Cable
3.7V Power Supply
Conductive Thread
Needles
F&H Textile Sensors
Bioelectric
Stretch
PressureInstructions!+[
Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.
]MANUAL
1. Apply the appropriate F&H textile to the area you want to explore.2. Connect the textile to the Lilly Pad Arduino using conductive thread or wire.3. Turn on your Arduino 4. Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads5. Upload to your Arduino6. Interact with the F&H Textile to produce data7. Share you project with others and on F&H Textiles forum at Sparkfun.com
For tutorials and inspiration see: www.sparkfun.com/fh_textiles
ORIGINAL OSHW LOGO
ADVANCEDGRAPHICS
CUSTOM FHL OSHW LOGO
!"
FINALDESIGN
+
03KIT DETAILSEXPLORE LIFE WITH F&H TEXTILES + ARDUINO
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PACKAGE TEXT
APPEARANCE
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TEXTILE BRANDING
KIT
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COLOURS
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CONTAINS INFOThe textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *
Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.
!"#$%&'()*+,-./012/&(-3,4+-5./6789:/&*;<-4<%,-(./-,/"=!>99&?)(<;(4&@+;A&B-C*3<D(&EA;;DFGG@@@1+-C*3<D(1,)5GH&99=!*'5
F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel ! bres (20%) Producing a conductive fabric that is very comfortable against the body.
[500 x 200 mm ea.]Lily Pad Arduino
USB Cable
3.7V Power SupplyConductive ThreadNeedles
F&H Textile Sensors
Bioelectric
Stretch
Pressure
Instructions
!+Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.
*
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!=+( %-,( ,634#,*( #"( 540,( 2"1( %( ),;( ',)'"-(',#(#/%#(%&&";'(2"1(#"(,6:&"-,(%)*(4)3&1*,(%&&('45)'("$(&4$,(%)*(4)(2"1-(3-,%#40,(:-">,3#'7(
CONTAINS INFOThe textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *
Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.
F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel ! bres (20%) Producing a conductive fabric that is very comfortable against the body.
[500 x 200 mm ea.]F&H Textile Sensors
Bioelectric
Stretch
Pressure!+Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.
*
For tutorials and inspiration see www.sparkfun.com/fh_textiles
For tutorials and inspiration see www.sparkfun.com/fh_textiles
!"
MANUAL
1. Apply the appropriate F&H textile to the area you want to explore.2. Connect the textile to the Lilly Pad Arduino using conductive thread or wire.3. Turn on your Arduino 4. Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads5. Upload to your Arduino6. Interact with the F&H Textile to produce data7. Share you project with others and on F&H Textiles forum at Sparkfun.com
For tutorials and inspiration see: www.sparkfun.com/fh_textiles
MANUAL
For tutorials and inspiration see: www.sparkfun.com/fh_textiles
F&H Textiles produce electrical signals when activated by through physical or bioelectrical actions. These signals can be interpreted by microprocessors such as Arduino.
1. Use the F&H textiles as you would regular fabric. Experiement by applying the di! erent textiles to your projects.2. Connect the textiles to an output device with wire or conductive thread.3. Share you project with others and on F&H Textiles forum at Sparkfun.com
BASIC ADVANCED
Heart Rate Ring
1. Make or alter a ring for your " nger.2. Add the F&H Bioelectic textile to interior of the ring.3. Connect to signal receiver (Arduino) and measure the sensor output.4. Try doing some exercise to help vary your heart rate.
Touch Sensitive Ball
1. Make or alter a ball to play with.2. Cut long strips of both F&H Pressure and Bioelectric textiles.3. Sew textiles to each other alternating each stripe.4. Cover the ball with new textile outer.5. Connect the textile cover to either an internal or external signal receiver.6. Interact with the ball to generate signal feedback.7. Calibrate the sensors to transmit only if both activated, so it won’t react when on the ground or air.8. Play with your new creation.
EXAMPLE
+
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SUMMARY!"#$%&$'$"()$*$"+),*&-.%"./0"&11.($2&.%"0$*&3/*"2$4$-("567"'.%8$*".*"./"9+$/"*982-$"-91+./,:".";$<"=$.%./0"#8*&/$**"./0"&//9'.(&'$"($-)/9%93,"0$'$%9+$2>"?)$"($@(&%$"A&("-91#&/.(&9/*"./0"()$&2"-9%%.#92.(&9/"<&()"B208&/9"<&%%"3$("()$&2"/$<"+2908-("(9"()$"2&3)("-8*(91$2*".*"<$%%".*"$/(&-&/3"/$<"8*$2*"<&()"()$&2"$.*,"(9"8*$"+2908-(>"
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%%&$%;M"0:%"8$%7/)6-%"8$%?6+\8$%.)*%+?-*%7+M6.-%/)6:B)6-%B+6Dj2%/88?@AABBB$B"6-:$.+EA8-./;"JA78)68M?7AE)#)J"*-A&I>&&ARRN+?-*E)*MR).8M6"*#j.M66-*85)#-k)00%%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B%%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E%%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E%%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B%%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E%%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E
REFERENCES
Thanks.MOOD BOARD!"#$%&%'%%/88?@AA7/+?$7*++80);$.+EAc=>KGG>0)6#-A):)R6M"8>B)h->7/"-0:>R+6>)6:M"*+$O?#!"#$%=%>%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>h"8+6>0+?-7>0-"8-A!"#$%H%'%/88?@AABBB$7?)6DRM*$.+EA?6+:M.87AccF=!"#$%K%'%/88?@AA0+h-01?).D)#-$.+EA"*78)_M"EA!"#$%F%'%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>R6-::1>8)10+6AlE+6->=&=&G!"#$%I%'%/88?@AA0+h-01?).D)#-$.+EA).6"0-[>:-.+6>?)"*8A!"#$%b%'%/88?@AA7#M78+D:-7"#*$.+EA)6./"h-A,+D+>9.+?->FGG[KIK$O?#!"#$%L%>%/88?@AABBB$)"70-+*-$*-8A=GGLA:-7"#*A:-7"#*>"7>)>/-00>+R>)>:6M#A!"#$%c%'%/88?@AA#)\*$*-[8.+E$*-8$h*AXE)#-7AS?0+):-:A9/)6-A=G&&AG=A&IAHKILHN`-*J1E-]$O?#!"#$%&G%'%/88?@AABBB$)"70-+*-$*-8A=GGcA:-7"#*A#++:>:-7"#*>#++:>;M7"*-77>#-"#1>-[/";"8"+*A!"#$%&&%'%/88?@AABBB$8/-.++0"78$.+EAB?>.+*8-*8AM?0+):7A=G&GAG&A;0++E7;-661>E-:".)0>./+.+0)8-$O?#!"#$%&=%'%/88?@AA./)60-7)*:E)6"-$.+EAE-:")A.)8)0+#A?6+:M.8A.)./-A=A7E)00N"E)#-Ac:RbL-);HHF=F:GL:I-FR;L:=b&HI-cFAEA"AE".6+#-EN?).D)#"*#N&GGG$O?#!"#$%&H%'%/88?@AABBB$B)6:-7"#*$.+E$)M!"#$%&K%'%/88?@AABBB$)"70-+*-$*-8A=G&GA:-7"#*A.+*786M.8"+*>8-./*+0+#"-7>)M786)0")A!"#$%&F%>%/88?@AA/)6[-78$.+EA7"8-AB?>.+*8-*8AM?0+):7A=G&&AGIAE+6R+J-!VQ,$O?#!"#$%&I%>%/88?@AABBB$8/"7"781?-$.+EA?6+:M.8AR6"-*:!"#$%&b%>%/88?@AA0+h-01?).D)#-$.+EA-0>#)M./+AlE+6->==KbG!"#$%&L%>%/88?@AAR)6EI$78)8".$C".D6$.+EAF=LLAFH&&HIIIFGNII)=bLHR&bN+$O?#!"#$%&c%>%/88?@AA78)8".=$70)E[/1?-$.+EAB?>.+*8-*8AM?0+):7A=G&GAGLA94QUW3e5V>QXQXQX>H>H&H[=GL$O?#