Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs
33
Everything’s so blurry,
Transcript of Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs
Everything’s so blurry,
Mike JeffsSenior Account Director
.com
@mikerjeffs
slideshare.net/mikejeffs
Laura McLellan, Research President at Gartner
Source
Jake Sorofman, Research Director at Gartner
“Customer in, not product out”Source
“People aren’t replying to my
emails”
“I want a conference
calling service that I can trust.”
“I want to setup a call for 20
people.”
Keywords:‘How to be an effective
communicator’
Keywords:‘conference call provider’
Keywords:‘how to setup a conference call ’
Useful
Entertaining
News Worthy
Insightful
Audience Led
Creative
Conversions driven by campaign page alone
Increase in conversions from Google organic YOY
Increase in Google organic traffic YOY
Target keywords moved into top 10
There are many and important variations in the structure and functioning of marketing
“caused largely by the wide variations in the character of the commodities and the nature of the market conditions” (Breyer 1931 p1).
Thank you!Mike Jeffs
Senior Account DirectorBranded3
slideshare.net/branded3
