FigaroFigaro’ ’’’s Advocacys · PDF file Negros, Davao, Sulu and...

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Transcript of FigaroFigaro’ ’’’s Advocacys · PDF file Negros, Davao, Sulu and...

  • FROM CROP TO CUP:FROM CROP TO CUP:FROM CROP TO CUP:FROM CROP TO CUP: FigaroFigaroFigaroFigaro’’’’s Advocacys Advocacys Advocacys Advocacy

    Figaro Foundation Corporation

    &

    Figaro Coffee Company, Inc.

    The Origins of Our PassionThe Origins of Our PassionThe Origins of Our PassionThe Origins of Our Passion…………

    The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was established in 1993 by a group established in 1993 by a group established in 1993 by a group established in 1993 by a group of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for coffee was acquired from their coffee was acquired from their coffee was acquired from their coffee was acquired from their travels all over the world.travels all over the world.travels all over the world.travels all over the world.

    The name Figaro came from a The name Figaro came from a The name Figaro came from a The name Figaro came from a character in Gioacchino character in Gioacchino character in Gioacchino character in Gioacchino RossiniRossiniRossiniRossini’’’’s opera, The Barber of s opera, The Barber of s opera, The Barber of s opera, The Barber of Seville.Seville.Seville.Seville.

    This passion began as a This passion began as a This passion began as a This passion began as a hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting and experimenting with and experimenting with and experimenting with and experimenting with many varieties of coffee many varieties of coffee many varieties of coffee many varieties of coffee from around the globe. It from around the globe. It from around the globe. It from around the globe. It soon grew into a business, soon grew into a business, soon grew into a business, soon grew into a business, with the purpose of sharing with the purpose of sharing with the purpose of sharing with the purpose of sharing the fine art of European the fine art of European the fine art of European the fine art of European coffee culture with as many coffee culture with as many coffee culture with as many coffee culture with as many people as possible.people as possible.people as possible.people as possible.

    The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee Store formally opened in Store formally opened in Store formally opened in Store formally opened in November 1993, aNovember 1993, aNovember 1993, aNovember 1993, a simple kiosk located in one simple kiosk located in one simple kiosk located in one simple kiosk located in one of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls ((((GloriettaGloriettaGloriettaGlorietta) known then as ) known then as ) known then as ) known then as the F Store. the F Store. the F Store. the F Store.

    Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered a selection of specialty a selection of specialty a selection of specialty a selection of specialty coffees from around the coffees from around the coffees from around the coffees from around the world, always freshly world, always freshly world, always freshly world, always freshly brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety of coffee and tea of coffee and tea of coffee and tea of coffee and tea paraphernalia. paraphernalia. paraphernalia. paraphernalia.

  • The seven friends The seven friends The seven friends The seven friends managed the Coffee managed the Coffee managed the Coffee managed the Coffee Store themselves, Store themselves, Store themselves, Store themselves, serving their customers serving their customers serving their customers serving their customers personally, and personally, and personally, and personally, and teaching them how to teaching them how to teaching them how to teaching them how to brew and enjoy their brew and enjoy their brew and enjoy their brew and enjoy their own coffee at home. own coffee at home. own coffee at home. own coffee at home.

    This kind of This kind of This kind of This kind of personalized service personalized service personalized service personalized service endeared Figaro to its endeared Figaro to its endeared Figaro to its endeared Figaro to its customers, generating customers, generating customers, generating customers, generating a devout following of a devout following of a devout following of a devout following of deeply serious coffee deeply serious coffee deeply serious coffee deeply serious coffee drinkers. drinkers. drinkers. drinkers.

    Corporate Mission Corporate Mission Corporate Mission Corporate Mission

    We provide excellent coffee and gracious service We provide excellent coffee and gracious service We provide excellent coffee and gracious service We provide excellent coffee and gracious service creating a memorable experience for people who creating a memorable experience for people who creating a memorable experience for people who creating a memorable experience for people who appreciate high quality coffee and demand for appreciate high quality coffee and demand for appreciate high quality coffee and demand for appreciate high quality coffee and demand for exceptional service. exceptional service. exceptional service. exceptional service.

    FigaroFigaroFigaroFigaro’’’’s distinctive store design, unique s distinctive store design, unique s distinctive store design, unique s distinctive store design, unique ambiance and style of service satisfies the ambiance and style of service satisfies the ambiance and style of service satisfies the ambiance and style of service satisfies the global customer. global customer. global customer. global customer.

    Figaro creates longFigaro creates longFigaro creates longFigaro creates long----term term term term value for its owners and value for its owners and value for its owners and value for its owners and business partners through business partners through business partners through business partners through profitable operations and profitable operations and profitable operations and profitable operations and business sustainability and business sustainability and business sustainability and business sustainability and dignity of life for its dignity of life for its dignity of life for its dignity of life for its employees. employees. employees. employees.

  • We will always practice good governance and actively We will always practice good governance and actively We will always practice good governance and actively We will always practice good governance and actively pursue the cause of sociopursue the cause of sociopursue the cause of sociopursue the cause of socio----cultural and environmental cultural and environmental cultural and environmental cultural and environmental concerns. concerns. concerns. concerns.

    We will always give you quality service, quality We will always give you quality service, quality We will always give you quality service, quality We will always give you quality service, quality products & value for your money.products & value for your money.products & value for your money.products & value for your money.

    Crismel F. Verano Chief Executive Officer

    The Secret of Our BeansThe Secret of Our BeansThe Secret of Our BeansThe Secret of Our Beans………… Our Beans are Always Freshly Our Beans are Always Freshly Our Beans are Always Freshly Our Beans are Always Freshly Roasted.Roasted.Roasted.Roasted.

    Coffee beans need to be roasted Coffee beans need to be roasted Coffee beans need to be roasted Coffee beans need to be roasted to bring out their irresistible to bring out their irresistible to bring out their irresistible to bring out their irresistible flavor and aromatics. However, flavor and aromatics. However, flavor and aromatics. However, flavor and aromatics. However, once they are roasted, they once they are roasted, they once they are roasted, they once they are roasted, they begin to deteriorate. This is begin to deteriorate. This is begin to deteriorate. This is begin to deteriorate. This is why, freshness is very why, freshness is very why, freshness is very why, freshness is very important. The sooner a roasted important. The sooner a roasted important. The sooner a roasted important. The sooner a roasted bean gets into a cup, the better bean gets into a cup, the better bean gets into a cup, the better bean gets into a cup, the better the flavor.the flavor.the flavor.the flavor.

    At Figaro, we roast our beans At Figaro, we roast our beans At Figaro, we roast our beans At Figaro, we roast our beans here. That means, once roasted, here. That means, once roasted, here. That means, once roasted, here. That means, once roasted, they get to our shops right they get to our shops right they get to our shops right they get to our shops right away. They don't travel great away. They don't travel great away. They don't travel great away. They don't travel great distances or great time spans to distances or great time spans to distances or great time spans to distances or great time spans to get to you.get to you.get to you.get to you.

    We also cook them in our very We also cook them in our very We also cook them in our very We also cook them in our very own roasters carefully watched own roasters carefully watched own roasters carefully watched own roasters carefully watched over by our roasting experts over by our roasting experts over by our roasting experts over by our roasting experts who make sur