Federation of Tax Administrators 2011 Technology Conference · Analytics Software as a Service...

9/5/11

FTA 1

Federation of Tax Administrators 2011 Technology Conference

Keynote Speech “Mashups, Mobility and Analytics: Are you ready for the new world of tax administration?”

John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011

Copyright © 2011 Deloitte Development LLC. All rights reserved. 1

Cloud Computing Analytics

Software as a Service (SaaS)

Service Oriented Architecture (SOA)

In-memory Business Data Management

Visualization

Mobile Security

Mobility

Mash Ups

E-commerce

CRM RFID

GPS Cyber Intelligence

Wireless Devices

Social Computing

Business Intelligence

Green IT

IT Automation

Consumerization Social Networking

IT Cost Optimization

Insourcing & Outsourcing of Services

Grid Computing

Nanotechnology

Wearable Computers

Enterprise Architecture

Social Media

Unified Communication

HTML5

.NET

Unified Storage

Data Management

User Engagement

“Almost Enterprise” Applications

CIOs as Revolutionaries

Social Business

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Visualization

Mobile Security

Mobility

Mash Ups

E-commerce

CRM RFID


Wireless Devices

Social Computing


Green IT

IT Automation




Grid Computing

Nanotechnology

Wearable Computers


Social Media


HTML5

.NET

Unified Storage

Data Management

User Engagement



Social Business






Visualization

Mobile Security

Mobility

Mash Ups

E-commerce

CRM RFID


Wireless Devices

Social Computing


Green IT

IT Automation




Grid Computing

Nanotechnology

Wearable Computers


Social Media


HTML5

.NET

Unified Storage

Data Management

User Engagement



Social Business

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Mobility


What if you…

Could touch & feel your data

Could re-deploy your workforce on the way to lunch

Could bring your entire backend system into your car

Were more efficient away from the office than in it

What if DISCONNECTED was more powerful than CONNECTED?

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What is Mobility?


Accelerated Adoption of Connective Technology

0

100

200

300

400

iPod BlackBerry Netbooks iPhone iPad Next Big Thing

Day

s

Technology Adoption: Number of Days to Reach 1MM Units Sold

~300 ~180 ~75 ~30

2010 2002 2002 2007 2007

~360

2012

~15

?

+

+

+

Lower Prices $ $

Increased Mobility

Enhanced Usability

Evolved Connectivity

Adoption Drivers

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Mobile Industry Has Gained Momentum


World Mobile Workforce, 2006-2011

World mobile workforce, mln Share of mobile workforce in total world workforce, %

Wor

ld m

obile

wor

kfor

ce, m

ln

Shar

e of

mob

ile w

orkf

orce

, %

Changing work processes allow a higher level of mobility and require a higher degree of

collaboration across teams.

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Benefits of Mobile Applications

0% 10% 20% 30% 40% 50% 60% 70% 80%

What benefits has your firm experienced as a result of deploying Mobile Applications?

Increased Worker Productivity

Increased Decision-Making

Customer Issue Resolution Speed

Internal IT Issue Resolution Speed

Improved Customer Satisfaction

Increased Responsiveness

Reduced Personnel Costs

Competitive Differentiation

Reaction to Trends

Improved Perception

75%

65%

48%

48%

42%

16%

16%

14%

14%

10%


Overview of the Mobile Technology

Applications

Databases

Connector Architecture

Web Services

Software Applications

Files

Management Console Security

Mobile Services

Unwired Platform

Enabling Applications

Custom Applications

Tool Integration Mobile

App Tools

Create Consume Connect

Control

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Cross-Industry Mobile Enterprise Opportunities

Wireless Pacemaker Monitoring Nurses’ Tablets

Admission & Care Tracking Personal Health Monitoring

Healthcare

Banking Deposits

Budgeting Financial Management

Offers & Rewards

Financial Services

Smart Posters

Mobile Utilities Usage Monitoring Location-based Advertising & Deals

Energy & Retail

Counterfeit Goods Monitoring

Asset, Personnel, and Target Tracking

Parcel Tracking & RFID

Battlefield Communications

Logistics

Delivery Route Monitoring


Tax & Revenue Mobile Agency Opportunities

Tax & Revenue

Call Center Monitoring

Financial Overview

Payment Scheduling

Employer Reporting

Extension Filing

Collections

Profile Maintenance

Field Audit Registration

License Status Checking

Abatement Filing

Workload Balancing

Taxpayer Self Service Admin

Mobile Management

Case Management

Refund Check Status

External

Internal Compliance

Internal Operational

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The Possibility for Tax & Revenue

Geotagging Nike Counterfeit Goods Case Tax & Revenue

Warning Tax System Tablet App Gas Station Cigarette License Tax Collector


The Possibility for Tax & Revenue

GPS with Analytics Schwan Food Co. Case Tax & Revenue

Tablet App Potential High-Risk Audit Cases Field Auditor Audit Calls

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Analytics


What if you…

Could see your data in different colors, shapes, sizes, locations

Never had to Wait for a report.

You could become a data model and miner within one day

Analytics and Reporting were completely owned, managed

and executed by Business Users?

Could interpret massive quantities of data through Intuition

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Seeing Data


It’s possible with the evolution of analytics

Reporting Analytical

insight

Query/ad hoc exploration

Investment in business analytics

Stra

tegi

c im

pact

• Customer analysis

• KPIs •  “Slice and

dice”

• Customer insights

• Service delivery effectiveness

• Behavioral analytics • Predictive analytics/

modeling • Customer modeling • Fraud detection &

prevention

Data Information Knowledge

Stage 1: Initial

Stage 2: Developing

Stage 3: Industry standard

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So how do we get…

From…

To?


It’s called In-Memory Analytics and Visualization

Structured Data

DATA WAREHOUSE

Unstructured Data In-‐memory Appliance

In-‐Memory Analy>cs

Data Visualiza>on

Source: Tableusoftware.com.

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Why do we need it?

The challenges:

Good news:

2006 2009 2011

$150 $35 $17.50

Average price of 1GB of RAM


How else will it help your organization?

Speed Accessibility Productivity Better Decisions

Source: “The BI Survey 9,” Business Application Research Center, 2010. www.bi-survey.com

100 200 300 400 500 600

On-disk

In-Memory

To update, In-Memory Response Time = 19x faster

Response Time (Seconds)

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The Possibility for Tax and Revenue

Identification of patterns in health, wealth, and GDP

TRM

Discovering patterns to identify tax fraud

Visualize data in seconds

TRM Data from 2007 – Present Day

Your Desktop in 1 click


The Possibility for Tax and Revenue

Field Audit ??

Instant Access to Structured and Unstructured Data…

Real-time Query

Access your data in seconds •  No IT staff needed •  No lengthy ETL process •  Ability to take your data mobile

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Mash Ups


What if you…

Found it easier to interact with work screens than personal web screens

Could access internal and external systems in Exactly the same way

The screens that you Sketched on the whiteboard became the ones that you used at work.

Were only limited by your own imagination

Never had to Hit Alt/Tab Again

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What Is a Mash Up or Composite Application?


Easy to build User Interfaces

Collections Funnel

Collections Control Center

Step 1 Step 2

Collections Control Center Collections Target Collections Funnel

Step 3

Collections Control Center

Collections Funnel

Composite applications: Combine functionality or data from multiple existing applications, data stores, or externally hosted applications Into one coherent user interface

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Enterprise Technology Maturity

Timeline

Bus

ines

s Va

lue

Mainframe/ MRP ERP Solutions Mainframe/ MRP ERP Solutions Adaptive/

Role-Based

Stage 1 Stage 2 Stage 3

Opportunities: •  Rich user

experience •  Increased

visibility •  Rapid deployment

Opportunities: •  Increased process

efficiency •  Horizontal

visibility

Opportunities: •  Electronic record

keeping •  Audit and

Traceability


What can Composite Applications do?

Tax & Revenue Department Collections CRM Registration

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What can Composite Applications do?

Account Maintenance

Case Status/ Details Correspondence/ Feedback

Taxpayer Overview


Composite Applications for Rich User Interfaces Data Visualization

Service Based Applications Collaborative Services

Customer Self Service & Ecommerce

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Why use Composite Applications?

 Faster Searching  Large Data Handling

 Richer GUI  Faster Response  More Robust Security

 “Drag and Drop” Based Creation

  Out of the Box Integration

 Architecture Agnostic

 Major Browser Support

 Leverage Enterprise Branding

Prototyping in Design

Seamless Integration

Present Complex and

Large data sets

Boost Branding

Improve User Experience and

productivity


Potential Uses

Customer-facing portals

Call centre Applications

Modernization

Mobile Applications

Cross Agency Applications

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Possibility for Tax and Revenue

Real Estate Location Social Networks External

Corporate Commission

Debt Management Services

Retirement Administration

Cross Agencies

What If….

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The Art of the Possible

Compliance Metrics John’s Dashboard


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Yes you could…

Have a User Interface that is specifically tailored to you,

Instantly understand and interpret large quantities of data,

And do so completely disconnected and with a flick of the finger

It All Starts By Asking “What If…”

Federation of Tax Administrators 2011 Technology Conference

Keynote Speech “Mashups, Mobility and Analytics: Are you ready for the new world of tax administration?”

John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011

9/5/11

FTA 22


Instantly understand and interpret large quantities of data,

And do so completely disconnected and with a flick of the finger

Have a User Interface that is specifically tailored to you,

It All Starts By Asking “What If…”

Yes you could…

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