FDSeminar Controlling Katleen Vandeweyer - Worldline

11 September 2014

© For internal use© For internal use

New roles for the CFO & Controlling department

Innovation & Project Controlling

Katleen Vandeweyer

| Katleen Vandeweyer

Innovation & Project controlling

▶ Introduction

▶ From ‘transactional department’ to ‘partner in projects’

▶ Project management & Role of Finance

▶ Example of a project file

▶ Internal organization to comply to this new role

▶ Conclusion

2



▶ Introduction





▶ Conclusion

3


Transaction & payment Focussing on end-user experience

4


Transaction & payment Focussing on 3 business lines

5

Merchant Services & Terminals

Financial Processing

Services

Mobility & eTransactional

Services


Transaction & payment Innovation is key… (1/3)

6

Merchant Services & Terminals



7

Financial Processing

Services



8

Mobility & eTransactional

Services



▶ Introduction





▶ Conclusion

9


FINANCE extends its role

10

Partner in projects & business development

Transactionaldepartment

Innovative projectsNon-standard offers

M&A filesIT portfolio mgmt

…

AccountancyTreasury

TaxReporting

…



11


AccountancyTreasury

TaxReporting

…

Look behind, and… look forward- Forecasts- Outlooks- Action plans

Finance as the company GPS- Not driving, but guiding- Showing the way- Proposing corrective action



12

Partner in projects & business development

Innovative projectsNon-standard offers

M&A files…

Focus of this presentation



▶ Introduction





▶ Conclusion

13


Maximizing profit with scarce resources:Planning, project portfolio & IT capacity

14

Strategic plan (3-year view)

Budget (per year)

Forecast (3x/year)

Outlook (monthly)Projects on the short term

Projects on the long term

Projects on the mid term

Scarceresources

Planning process Project portfolio

Resources should be BALANCED over projects on short and longer term.Short term projects short term ambitions (outlook/forecast)

Long term projects term ambitions (strategic plan)

IT capacity


Project management

▶ Corporate Process (ATOS)– Process for all 70,000 people

– Different steps in a project

– From ‘Pursuit’ to ‘Delivery’

▶ Internal organization (WORLDLINE BELGIUM)– 2x/week: Project Assessment Meeting (‘Rainbow’)

– Executive representation from all departments

– Project discussion• Product & Customer need

• Operational aspects (IT, customer service,…)

• Financially: business case (turnover, margin, cash flow,…)

▶ Role of Finance (FINANCE)– Engaged as from the start

– Important role in the bid team: Business Case

15


Project Management Process

Win theBid andSign theContract

MakeourWinningOffer

Define &Agree ourWinningSolution

PrepareOur Wining Strategy

Position ourselves with the Customer

Pursuit

Strategy

Solution

Offer

Contract

HandoverfromBid toDelivery

6

1

2

3

4

5

Handover

Rainbow Pursuit – Go / No Go decision• Will we make the bid ?• Who will make the bid ? (bid team composition)• High level expected revenue ?• High level cost estimation ?

Rainbow Offer review• Competitive offer ?• Summary of solution• Detailed business case• Delivery assurance• Way to proceed

16

To beimplemented


Project Management ProcessKey players: Example of a Bid Team

17

Sales Lead

Solution Manager Financial Lead

Executive Sponsor

Bid Manager

S&M Account ManagerS&M Account Manager

Pre-Sales Consultant

Supported by Solution Experts fromdelivery units

Bid Team

Financial Controller


Finance: Project Management Office

▶Why finance?

– Overall view (full project picture captured in 1 P&L)

– Neutral

– Aligned with new role of team

▶ Secretary role

– Agenda

– Leads the Project Meetings

– Meeting Minutes

– Database

– Alignment with Group Project Mgmt team

18



▶ Introduction





▶ Conclusion

19


Project file (imaginary case)

1. Commercially: Customer need

2. Solution description + delivery commitment

3. Architecture of proposed solution

4. Financially: business case

5. Key risks & mitigation

20


Project file

1. Commercially: customer need

Define what the customer has asked…

Customer wants to go from point A to point B

So in this phase we do NOT give a solution, but the real customer need

Forces ‘reflection’ of the accountmanager/bid team

Enables the management team to give guidance to the team (‘pursuit’ phase)

…and try to find his reason for this

in order to see a football game

Asking for more info

Enables us to offer solutions the customer has not thought about in first time

21


Project file

2. Solution description & delivery commitment

Solution description

We drive the customer in a car

Explain the lists of options, and motivate solution

- Car, because…

- Not a train ticket, because…

- Not a TV, because…

Delivery commitment

IT and CS will start in Oct ‘14, and deliver in May ‘15

Formal commitment needed from internal departments…

… As Sales has to commit to external customers

Project file can be used as reference for Delivery planning reasons

22


Project file

3. Architecture of the proposed solution

23


Project file

4. Financially: Business Case

24 Assumptions & Business Drivers Financial figures (margin)


Project file

5. Key risks & Mitigation

25

Risk Mitigation Probability Impact in P&L

Late delivery penalty

Extra resources during project: 100k€

20% -20k€

Scope unclear in this phase

Contingency of 20%

High Contingencyincl. in P&L

1 employee has all knowledge in this domain

Train 2 otheremployees

Medium -10k€



▶ Introduction





▶ Conclusion

26


Internal organization of Controllingto comply to this new role

27

Partner in projects& business

development


Innovativeprojects

Non-standard offers

M&A files…

AccountancyTreasury

TaxReporting

…

Before: 1 global team busy periods = Budget, Fcst, Closing,…

Split of the Controlling Team in 2 teams create focus

Now: 2 rather independent teams


Another type of employeeBoth are needed…

28

Finance orientedHistoricalExactWhat are the figures?This is it !

Financial expert

Cross-functionalFuture orientedMore or lessWhat’s behind the figures?How can I help you ?

Internal consultant/partner



▶ Introduction





▶ Conclusion

29



▶ Finance extends its role

– Traditional ‘transactional’ finance: ‘look back’ to ‘look forward’

– Innovation & project mgmt: ‘partnering’ role

▶ Different steps of the process


▶ Role of finance

– Bid Team (P&L)

– Project Mgmt Office (neutral, overall view)

▶ Finance organization

– Financial controlling vs Business controlling

– Financial experts vs Internal consultants/partners

30

Finance has extended its role in the management of innovative projects, due to strong CFO attention, and a dedicated finance sub-team

FDSeminar Controlling Katleen Vandeweyer - Worldline

Economy & Finance

Transcript of FDSeminar Controlling Katleen Vandeweyer - Worldline