FCCA Cruise Conference Program ~ 2011 Puerto Rico

Conference Program 2011 v3_Conference Program 9/24/11 6:35 PM

Be one with awestruck. Be one with lush rainforests. Be one with this Hemisphere’s largest barrier reef. As one of the last unspoiled places on earth, you’ll feel an intimate connection to authentic experiences in Belize. All this just a two-hour flight from the U.S., in the only English-speaking country of Central America. Call 800-624-0686 or visit TravelBelize.org/fcca. And just be, in Belize.

M O TH E R NA T U R E’SB E S T K E P T S E C R E T

Conference Program 2011 v3_Conference Program 9/24/11 6:35 PM Page 1

GoDominicanRepublic.com

Even before you set foot ashore, you realize how truly extraordinary Dominican Republic is. The arrival of the cruise ship to any of the three world-class harbors: Santo Domingo, La Romana or Samaná, is nothing short of spectacular, with views of the impressive mountain landscape, wonderful marine life and other splendid sights as you travel through. Sail to the Dominican Republic. The adventure of your dreams is closer than you think.

GET A CLOSER VIEW

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©2011 United States Virgin Islands Department of Tourism.

800.372.USVI

Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

A GREAT CRUISE STARTS WITH A GREAT PORT.OR FOUR.

FREDERIKSTED

ST. CROIX

CROWN BAYST. THOMAS

WEST INDIAN COMPANYST. THOMAS

GALLOWS BAY DOCK

ST. CROIX

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Puerto Rico • October 3-7, 2011 FCCA Cruise Conference & Trade Show 5

Table of Contents

Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Message from the Governor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Conference Workshops • Session One - Tuesday, October 4th . . . . . . . . . . . . . . . . . . . . . . . . . . 19

• Session Two - Wednesday, October 5th . . . . . . . . . . . . . . . . . . . . . . . . 21

• Session Three - Thursday, October 6th . . . . . . . . . . . . . . . . . . . . . . . . . 23

Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Spotlight on Puerto Rico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Florida-Caribbean Cruise Association11200 Pines Blvd., Suite 201Pembroke Pines, Florida 33026

Phone: (954) 441-8881 • Fax: (954) 441-3171E-mail: [email protected] • Website: www.f-cca.com

Qualifications of Exhibitor/AttendeeFCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the event. Eligibility is generally limited topersons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants whohave not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the item to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove any person/company whose presence or behavior is undesirable and/or poten-tially unlawful, harmful, disrespectful and/or causing a nuisance to other exhibitors and/or attendees and the FCCA may exercise such right with any inanyway employee, agent or permitted contractor of the exhibitor/attendee or otherwise connected or associated with the Exhibitor/Attendee.



“Two are better than one, because they have a good return for their work: If one falls down, his friendcan help him up. But pity the man who falls and has no one to help him up! Though one may be over-powered, two can defend themselves. A cord of three strands is not quickly broken.” – King Solomon

We are all familiar with the adage of strength in numbers. This especially holds true in business, wherewe constantly rely on partners for ideas, support, knowledge, contacts and more. Whether we want toexpand or need a helping hand, a business partner is usually whom we go to.

Yet it is not the easiest task to find a knowledgeable and reliable partner who knows the inside and outof the industry in which we work and who can help us accomplish our goals. The right resources andpartners can be difficult to seek out. But this is one of the main reasons and functions of the FCCA: tohelp our members and partners in the private and public sectors develop cooperative and beneficialbusiness relationships with our member cruise line executives and actualize our wealth of resources,information, experience and know-how.

This is one of the main focuses that you will witness during the next few days at our 18th annual Conference& Trade Show. Its balance between business sessions, social functions and the trade show, coupled with theattendance of almost a hundred cruise executives, representatives from destinations’ tourism ministries andover a thousand players from all facets of the industry, creates the perfect forum for the exchange of infor-mation and industry trends, sharing of ideas and cultivation of valuable business relationships.

Beyond providing all of that, the Conference really epitomizes what the FCCA Platinum and AssociateMembership offers, as this is just one of many events with the same goals in mind, along with our year-roundprojects and publications to ease and promote communications between our partners and cruise line executives.

So prepare yourselves to renew worthwhile business relationships or forge new ones while learningabout the latest happenings in the industry. Maximize some of the multiple opportunities available atthis event to help advance your company, product or destination. But don’t forget to enjoy yourselvesand this stunning country.

Kevin SheehanCEO,

Norwegian Cruise Line / FCCA Chairman

Michele M. PaigePresident,

Florida-Caribbean Cruise Association

Message f rom the FCCA



Message from the Governor

On behalf of the people of Puerto Rico, I am delighted to extendto all delegates attending the 18th Annual Florida-CaribbeanCruise Association Conference a warm and enthusiastic welcome to our shores. It is a privilege indeed to serve as hostto so many friends and partners in this dynamic and vitallyimportant region-wide industry.

This year's meeting finds the Island of Enchantment and its ports of San Juan, Ponce and Mayaguez inthe midst of multiple public and private sector initiatives to enhance our standing and offerings as a premier cruise destination.

Those initiatives include a more aggressive and encompassing cruise industry incentives law, in vigorsince July of this year, along with the exciting redevelopment plans for the San Juan port area, whichare now underway.

Thanks in no small measure to the facilitative role of the FCCA, Puerto Rico and all our partners throughoutthe region continue to look to the future with confidence, as we grow together. In that spirit, may thisyear's FCCA Annual Conference be among the best and most productive ones ever.

May each of you thoroughly enjoy your stay in America's Island of Enchantment, and resolve to returnagain real soon.

Luis G. Fortuño


WELCOME TO A PEOPLE, A PLACE AND AN APPROACH TO LIFE THAT ARE AS UNIQUE AS THEY ARE UNIVERSAL.

A WORLD AWAY. JUST ONE HOUR FROM MIAMI.

VISIT WWW.CAYMANKIND.COM GRAND CAYMAN LITTLE CAYMANCAYMAN BRAC

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The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

ColombiaMaría Claudia Lacouture

President, Proexport ColombiaMinistry of Commerce, Industry and Tourism

Costa RicaLourdes Fernandez

Commissioner of TourismCosta Rica Ministry of Tourism

CuraçaoHon. Nasser El Hakim

Commissioner of Tourism Curaçao Ministry of Tourism

DominicaHon. Ian Douglas

Minister of Tourism and Legal AffairsMinistry of Tourism, Dominica

Dominican RepublicHon. Francisco Javier Garcia

Minister of TourismMinistry of Tourism of the Dominican Republic

JamaicaHon. Edmund BartlettMinister of Tourism

Ministry of Tourism, Jamaica

Antigua & BarbudaHon. Herbert John Maginley

Minister of Tourism & Civil Aviation & CultureMinistry of Tourism & Civil Aviation & Culture

ArubaHon. Otmar E. Oduber

Minister of Tourism and Transportation & Labour AffairsAruba Ministry of Tourism

BahamasHon. Vincent Vanderpool-WallaceMinister of Tourism & AviationBahamas Ministry of Tourism

BarbadosHon. George Hutson

Minister of International Business& International Transport

Ministry of International Business & International Transport

BelizeHon. Manuel Heredia Jr.

Minister of Tourism, Civil Aviation and CultureMinistry of Tourism & Civil Aviation

Cayman IslandsHon. W. McKeeva Bush

Premier and Minister of Finance, Tourism & Development

Ministry of Tourism, Cayman Islands Government

Government Leaders


FCCA Cruise Conference & Trade Show Puerto Rico • October 3-7, 201112

José R. Pérez-Riera Secretary of Economic Development & Commerce

Puerto Rico Department of Economic Development & Commerce

Saint LuciaSenator the Hon. Allen M. ChastanetMinister of Tourism & Civil Aviation

Saint Lucia Ministry of Tourism

St. EustatiusClyde V. PuttenTourism Minister

St. Eustatius Tourism Development Foundation

St. MaartenHon. Theo HeyligerVice Prime Minister

Government of St. Maarten

St. Vincent and the GrenadinesHon. Saboto Caesar

Minister of Tourism and IndustrySt. Vincent Ministry of Tourism, Youth & Sports

United States Virgin IslandsBeverly Nicholson-DotyCommissioner of Tourism

USVI Department of Tourism

MartiniqueKarine Roy-Camille

PresidentMartinique Tourism Authority

MexicoRoberto Borge Angulo

Governor of the State of Quintana RooMexico Government

Fernando Olivera RochaVice Minister of Tourism Operation

Ministry of Tourism

NevisHon. Joseph Parry

Premier Minister & Minister of TourismMinistry of Tourism, Nevis Island Administration

PanamaSalomon ShamahMinister of Tourism

Panama Tourism Authority

Puerto RicoHon. Luis G. Fortuño

GovernorGovernment of Puerto Rico

Jaime López-DíazChief Development OfficerPuerto Rico Department of

Economic Development & Commerce

Mario González LafuenteExecutive Director

Puerto Rico Tourism Company

Government Leaders

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www.lesilesdeguadeloupe.com

Guadeloupe Islands Tourist Board (European Offi ce)

23/25, rue du Champ de l’Alouette - 75013 ParisTél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08

E-mail : [email protected]

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise



FCCA Member Cru ise L ines

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AIDA CRUISESAm Strande 3 d18055 Rostock, GermanyTel: +49 (0) 381-20 27 06 00 Website: www.aida.de

AZAMARA CLUB CRUISES1050 Caribbean WayMiami, FL 33132Tel: 305-539-6000 Website: www.azamaracruises.com

CARNIVAL CRUISE LINES3655 N.W. 87th AveMiami, FL 33178-2428Tel: (305) 599-2600 • Fax: (305) 471-4700Website: www.carnival.com

CELEBRITY CRUISES1050 Caribbean WayMiami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354Website: www.celebritycruises.com

COSTA CRUISE LINESVenture Corporate Center II200 South Park Rd, Suite 200Hollywood, FL 33021-8541Tel: (954) 266-5600 • Fax: (954) 266-2100Website: www.costacruises.com

CUNARD LINE24305 Town Center DriveSanta Clarita, CA 91355Tel: (661) 753-0000 • Fax: (661) 753-0133Website: www.cunard.com

DISNEY CRUISE LINEP.O. Box 10210Lake Buena Vista, FL 32830-0210Tel: (407) 566-3500 • Fax: (407) 566-3751Website: www.disneycruise.com

HOLLAND AMERICA LINE300 Elliot Avenue West

Seattle, WA 98119Tel: (206) 281-3535 • Fax: (206) 281-0351

Website: www.hollandamerica.com

MSC CRUISES (USA) INC.6750 North Andrews Avenue

Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836

Website: www.msccruises.com

NORWEGIAN CRUISE LINE7665 Corporate Center Drive

Miami, FL 33126Tel: (305) 436-4000 • Fax: (305) 436-4120

Website: www.ncl.com

P&O CRUISESRichmond HouseTerminus Terrace

Southampton SO14 3PN, UKWebsite: www.pocruises.com

PRINCESS CRUISES24305 Town Center DriveSanta Clarita, CA 91355

Tel: (661) 753-0000 • Fax: (661) 753-0133Website: www.princesscruises.com

ROYAL CARIBBEAN INTERNATIONAL1050 Caribbean Way

Miami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354

Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

SEABOURN300 Elliott Avenue West

Seattle, WA 98119 Phone: (866) 755-5619

Website: www.seabourn.com



Carnival CorporationMicky Arison, Chairman & CEODavid Candib, Director, Port & Destination DevelopmentThomas Dow, Vice President, Public AffairsGiora Israel, Sr. Vice President, Port & Destination DevelopmentJose Negron, Director, Port OperationsCarlos Torres de Navarra, Sr. Director, Port & DestinationDevelopment

Carnival Cruise LinesGustavo Antorcha, Sr. Vice President, Guest CommerceGordon Buck, Vice President, Caribbean RelationsGerald Cahill, President & CEOAmilcar Cascais, Vice President, Tour OperationsErika Tache, Product Development SupervisorAndy Landsberger, Product ManagerTracey Stuart-McLaughlin, Product ManagerTerry Thornton, Sr. Vice President, Itinerary Development andRevenue PlanningDomenico Tringale, Vice President, Port Operations

Carnival UKAlister Butcher, Risk ManagerJulia Stocia, Shore Excursions Executive

Celebrity CruisesDan Hanrahan, President & CEO

Disney Cruise LineRussell Daya, Director, Marine, Port, Security Operations & Maritime AffairsLarry Stauffer, Manager, Port Adventures & Island Recreation

Holland America LineMike Bush, Product Manager, Shore ExcursionsChris Martin, Director, Port OperationsMatthew Sams, Vice President, Caribbean RelationsElena Vlad, Manager, Shore Excursions

MSC Cruises (USA) Inc.Richard Sasso, President & CEO

Norwegian Cruise LineKenneth A. Charles, Director Hotel, Newbuild Purchasing

Cruise Execut ive L i s t ing

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Ivon De La Torres, Manager, Food & Beverage PurchasingJennifer Marmanillo, Manager, Itinerary PlanningMichelle Moraga, Product Development ManagerColin Murphy, Vice President, Destination & Strategic DevelopmentSteve Riester, Vice President, Revenue ManagementJoanne Salzedo, Director, Shore Excursion Product DevelopmentKevin Sheehan, Chief Executive Officer, FCCA ChairmanSvein Sleipnes, Sr. Vice President, Marine Operations

Princess CruisesDonna Barnett, Port Operations SpecialistMalisa Dean, Port Operations Budget AnalystLisa Jensen, Manager, Caribbean & Atlantic Shore OperationsCrystal Morgan, Director, Market Planning, Deployment & ItinerariesStephen Nielsen, Vice President, Caribbean & Atlantic ShoreOperationsChris Roberts, Shore Excursion SpecialistJan Swartz, Executive Vice President, Sales, Marketing &Customer Service

Royal Caribbean Cruises Ltd.Vina Adams, Commodity Manager, Purchasing, Food & BeverageJames Boink, Director, Commercial DevelopmentRichard Fain, Chairman & CEOFederico Gonzalez-Denton, Director, Government Relations,Caribbean & Latin AmericaCraig Milan, Sr. Vice President, Land OperationsMartha Olano, Government Relations, Caribbean, Latin America & AsiaMichael Ronan, Vice President, Government Relations, Caribbean,Latin America & Asia

Royal Caribbean InternationalAdam Goldstein, President & CEO

Royal Caribbean International, Celebrity Cruisesand Azamara Club CruisesChristopher Allen, Director, Deployment & Itinerary PlanningBarbara Cobas, Manager Revenue PartnerAndy Horton, Account Manager, Shore Excursions & ExplorationsPaul Loughrin, Account Manager, Shore Excursions & ExplorationsMarc Miller, Manager, Deployment StrategyAlthea Palmer, Account Manager, Shore Excursions & ExplorationsJoseph Schlipman, Director, Onboard RevenuePatrick Schneider, Director, Shore Excursions & ExplorationsJohn Weis, Associate Vice President, Guest Port Experience


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Sess ion 1

Marketing (Room 209)Marketing Workshop 101: How Can the Cruise Lines and Destinations Work TogetherTo Improve the Overall “Product” Experience for Cruise and Hotel Visitors?

This session will discuss a broad range of initiatives that can improve the destination experienceand drive higher satisfaction levels for both cruise and hotel guests.

Moderator: Terry Thornton, Sr. Vice President, Itinerary Development and Revenue PlanningFCCA Marketing Committee Chairman

Panelists: Richard Sasso, President & CEO, MSC Cruises (USA) Inc.Colin Murphy, Vice President, Destination & Strategic Development, Norwegian Cruise LineJan Swartz, Executive Vice President, Sales, Marketing & Customer Service, Princess CruisesJaime Lopez, Chief Development Officer, Puerto Rico Department of Economic Development and Commerce

Tuesday, October 42:30 p.m. – 4:00 p.m.

Shore Excursions (Room 208) Being Competitive and Staying Competitive

The tour industry is moving at a rapid pace. What direction are you going in to stay competitive inthe industry? Industry experts share their views outlining steps for a successful tour program.• Telling your story• Training your tour guides• Infrastructure• Staying ahead of the curve• Consistency

Moderator: Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursions Committee Chairman

Panelists: Larry Stauffer, Manager, Shore Excursions and Island Recreation, Disney Cruise LineMike Bush, Product Manager, Shore Excursions, Holland America Line & SeabournJoanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise LineLisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess CruisesPaul Loughrin, Account Manager, Shore Excursions and Explorations, Royal Caribbean International & Celebrity Cruises

Guest Speaker: Steve Hites, President & Director, St. Kitts Scenic Railway

• Profitability• Efficiency• Re-invest back in to go forward• Writing marketable tour descriptions

Panelists in bold are FCCA Platinum Associate Members.


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Sess ion 2

Wednesday, October 5 1:30 p.m. – 3:00 p.m.

(Ballroom B) Cruising Today & Into the Future: An Overview from the CEO’s of the FCCA Member Lines

Gain insight into the industry and learn about the latest and upcoming trends from the CEO’s of theFCCA member lines as they deliver a brief overview of their lines’ present and future.

Moderator: Michele M. Paige, President, Florida-Caribbean Cruise Association

Panelists: Micky Arison, Chairman & CEO, Carnival Corporation & plcGerald Cahill, President & CEO, Carnival Cruise LinesRichard Fain, Chairman & CEO, Royal Caribbean Cruises, Ltd. Adam Goldstein, President & CEO, Royal Caribbean International Dan Hanrahan, President & CEO, Celebrity CruisesRichard Sasso, President & CEO, MSC Cruises (USA), Inc. Kevin Sheehan, CEO, Norwegian Cruise Line


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Call Carlos Buqueras or Alan Hill at 800-421-0188, 954-523-3404 or visit www.porteverglades.net

Where the best cruise ships launch and the greatest getaways begin.

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Sess ion 3

Thursday, October 610:00 a.m. – 11:30 a.m.

Shore Excursions (Room 208)From Expectation to Delivery

Shore Excursions are a critical component of the guest experience. This topic will look at the cruisetraveler of today and what activities and practices should be put in place to meet their expectations.• The diversity of today’s guest• Baby Boomers – who are they and what are they looking for?• ADA Guests – accessible travel• Family travel – generations traveling together, catering to this profitable sector• Repeat guests

Moderator: Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursions Committee Chairman

Panelists: Larry Stauffer, Manager, Shore Excursions and Island Recreation, Disney Cruise LineMike Bush, Product Manager, Shore Excursions, Holland America Line & SeabournLisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess CruisesPaul Loughrin, Account Manager, Shore Excursions and Explorations, Royal Caribbean International & Celebrity Cruises

Guest Speaker: Michele M. Paige, President, Florida-Caribbean Cruise Association

Marketing (Room 209) Marketing Workshop 102: A Sharing of Sales and Marketing “Best Practices”. WhatHave The Cruise Lines And Destinations Learned In 2011 And What Are The Plans In 2012That Will Help Drive Improved Demand?

This session will focus on key “learnings” and initiatives in sales and marketing that will help to produce improved results in 2012. With the U.S and worldwide economic issues continuing, we willdiscuss the current strategies to motivate consumers to purchase vacation travel.

Moderator: Terry Thornton, Sr. Vice President, Itinerary Development and Revenue PlanningFCCA Marketing Committee Chairman

Panelists: Richard Sasso, President & CEO, MSC Cruises (USA) Inc.Colin Murphy, Vice President, Destination & Strategic Development, Norwegian Cruise LineChristopher Allen, Director, Deployment & Itinerary Planning, Royal Caribbean InternationalMaria Claudia Lacouture, President, Proexport Colombia

Panelists in bold are FCCA Platinum Associate Members.



Sequence of Events

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monday, October 3rdTrade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PMConference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . 10:00 AM - 1:00 PMLunch (Puerto Rico Convention Center, Ballroom A - Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PMTrade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 1:00 PM - 9:00 PMConference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer ) . . . 2:30 PM - 7:00 PMOne-on-One Meetings ~ Platinum Members Cruise Executives & Platinum Member Delegates ONLY(Puerto Rico Convention Center, Meeting Rooms 201 - 207) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3:30 PM - 5:30 PMDinner - (Sheraton Hotel) - Poolside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 PM - 9:00 PM

Tuesday, October 4thBreakfast (Puerto Rico Convention Center, Ballroom A - Level 3). . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AMFCCA Golf Tournament & Luncheon/Awards (Trump International Golf Club) . . . . . . . . . . . . . . . 7:00 AM - 1:30 PMTrade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PMConference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 9:00 AM - 12:00 PMOne-on-One Meetings

(Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 9:00 AM - 12:00 PMComplimentary Tours (Departing from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 1:30 PMLunch (Puerto Rico Convention Center, Ballroom A - Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PMWorkshops ~ Session 1 (Puerto Rico Convention Center, Rooms 208 and 209) . . . . . . . . . . . . . . 2:30 PM - 4:00 PMConference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 2:00 PM - 6:00 PMTrade Show Grand Opening (Puerto Rico Convention Center - Hall C Foyer) . . . . . . . . . . . . . . . 4:30 PM -Cocktail Reception @ Trade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . 4:45 PM - 6:15 PMConference Opening Ceremony (Puerto Rico Convention Center, Ballroom B - Level 3) . . . . . . . 6:30 PM - 7:30 PMWelcome Party - (Puerto Rico Convention Center Terrace - Level 3) . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:00 PM

Wednesday, October 5thBreakfast (Puerto Rico Convention Center, Ballroom A - Level 3). . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AMConference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 8:00 AM - 11:00 AMTrade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PMOne-on-One Meetings

(Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 9:00 AM - 12:00 PMCoffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:30 AM - 10:30 AMCEO/Presidents & Ministers Meeting Welcome Reception

(Puerto Rico Convention Center, Rooms 102 A&B) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 10:30 AMCEO/Presidents & Ministers Meeting

(Puerto Rico Convention Center, Rooms 102 A&B) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PMLunch (Puerto Rico Convention Center, Trade Show Floor - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PMTrade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 7:00 PMCoffee Break @ Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 2:00 PMWorkshop ~ Session 2 (Puerto Rico Convention Center, Ballroom B) . . . . . . . . . . . . . . . . . . . . . . 1:30 PM - 3:00 PMLate Registration ~ Conference & Trade Show (Puerto Rico Convention Center - Exhibit Hall Foyer) 2:00 PM - 4:00 PMOne-on-One Meetings

(Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY) . . . 4:30 PM - 6:00 PMPuerto Rico Night Extravaganza @ Cuartel de Ballaja - Old San Juan . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM


Thursday, October 6thBreakfast (Puerto Rico Convention Center, Terrace Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AMOne-on-One Meetings

(Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 8:00 AM - 9:30 AMTrade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 AM - 2:00 PMCoffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AMCoffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AMWorkshops ~ Session 3 (Puerto Rico Convention Center, Rooms 208 and 209) . . . . . . . . . . . . . 10:00 AM - 11:30 AMLunch (Puerto Rico Convention Center, Trade Show Floor - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Exclusive Platinum Luncheon (Club Nautico) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM

Cruise Executives & Platinum Members ONLY Trade Show Exhibitor Tear Down (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . 2:30 PM - 7:00 PMOne-on-One Meetings

(Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 3:00 PM - 5:00 PMCocktail Reception (Platinum Member & Cruise Executive Cocktail Reception) (Puerto Rico Art Museum) . 6:30 PM - 7:30 PMConference Closing Party - (Casa Bacardi) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM

Friday, October 7thComplimentary Tours (Depart from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 2:00 PMExclusive Tour (Hacienda Campo Rico) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 4:00 PM

Cruise Executives, Platinum and Associate Members ONLY

~ Please Note ~

TRANSPORTATION: Complimentary transportation will be provided to and from official conference hotels and events. You must wear your Conference badge to utilize these services.

BADGES: All conference participants are asked to wear their badges at all times during the FCCA Conference. Badges willbe required for admission to all social functions, business sessions and to utilize complimentary transportation services. Only conference DELEGATES will be admitted to the business sessions (workshops and one-on-one meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets areoptional for the opening ceremony)

Evening functions are as follows:• Tuesday evening for the welcome party is elegantly casual • Wednesday evening for Puerto Rico’s night extravaganza is elegantly casual • Thursday evening for the closing party is elegantly casual

MEALS: Please note that all complimentary breakfast and lunch will be available to registered conference attendees

at the convention center only. If you wish to dine in the hotel restaurants, you may do so, however, there is a charge and thecost of your meal will be billed to your room.


Sequence of Events


Bring It On! We Can Handle It.

For information contact Ricky W. Kunz, Vice President Origination

713-670-2400 | www.portofhouston.com



Few places on Earth can boast of having the com-bination of natural beauty and urban attractionsthat Puerto Rico has. While the entire Island offersa rich bounty of nature’s beauties, San Juan offersattractions as diverse as its five hundred-year-oldcity: museums, galleries, shopping and excellentrestaurants. During this next Florida-CaribbeanCruise Association Conference, we want you todiscover for yourself how “Puerto Rico Does ItBetter.”

Puerto Rico, the main homeport in the Caribbean,receives around 1.2 million cruise passengers on ayearly basis. For the government of Puerto Rico, itis essential to execute initiatives that maintainPuerto Rico’s appeal for visitors. With the openingof new hotels, new attractions and new airlinesservicing the destination, Puerto Rico hasremained on the correct path toward achievingthis goal.

For example, the world’s second longest zipline

adventure park, Toro Verde, was recently inaugu-rated. It is an ecological adventure where visitorsglide through a rainforest canopy on a lengthycable system, providing them with a real bird’s-eyeview of the treetops and its ecology. For children,Puerto Rico also has a new Natural HistoryMuseum and the Punto Verde eco-park, wherethey can learn about nature and how we can bestpreserve and protect our natural environment.Hacienda Campo Rico, located just fifteen minutesfrom San Juan, offers a wide range of activities,including horseback riding, ziplining, ATV’s, andgolf. The Museum of Ponce has recently been re-inaugurated and offers a unique experience to vis-itors, along with the remainder 30-plus tours thatPonce has put together to offer the cruise lines.These new attractions only add to the experienceof visiting El Yunque Rainforest, the only tropicalrainforest in the U.S. Forest Service system and theForts of Old San Juan.

Puerto Rico has also embarked on a multi-year

Discover How Puerto Rico Does It Better



redevelopment program for the San JuanWaterfront, which will provide a number of newattractions, hotels, parks, pedestrian and bicycletrails, interconnecting the waterfront with the oldcity, the Convention Center District and theCondado area. This program includes majorinfrastructure developments, such as the Pier 3canopy removal, which will now allow the nextgeneration of cruise ships to dock in San Juan. As far as new hotels, in the last two years, two 5-star properties have opened their doors. Therecently inaugurated W Retreat and Spa inVieques already has been named to Condé NastTraveler’s “2011 Hot List”, Travel + Leisure’s“2011 It List,” and voted best Caribbean islandby Travel + Leisure. The W offers a unique and

varied experience. While in Vieques, visitors candive into thrilling water sports or rejuvenate atAWAY SPA by W Hotels; take a dip in the infinity-edged pool; immerse in the wonders of theBioluminescent Bay, the world’s largest andbrightest; and sample world-class cuisine by AlainDucasse. The St. Regis Bahia Beach Resort inPuerto Rico has also been named to Condé NastTraveler’s “2011 Hot List” and the TravelProfessional Favorite. While at the Resort, guestscan choose between a teeing off at the RobertTrent Jones, Jr. golf course; entering a world ofpampering at the Remède Spa; savoring Jean-Georges’ acclaimed cuisine at Fern; lounging atthe pool; or basking on pristine, sandy BahiaBeach.



As Puerto Rico prepares to grow its homeportindustry and expand its hotel offering, it also hasto improve its air access. In the last two yearsalone, Puerto Rico has been able to add fourinternational airlines that were previously notserving the market. Virgin Atlantic introduced aweekly direct flight from London and was fol-lowed a year later by British Airways with twoweekly flights a year. Condor Airlines announcedthe establishment of two weekly direct flightsfrom Frankfurt that will begin by the end of thisyear, and West Jet has recently announced thatthey will also begin servicing Puerto Rico withtwo weekly flights from Toronto. These four air-lines have seen the potential that Puerto Rico hasas a cruise- and land-stay market.

The domestic air service of Puerto Rico from thecontinental United States has also grown in thelast couple of years. Jet Blue has added new des-tinations to their portfolio, including Tampa,Hartford, Jacksonville, the United States VirginIslands, and St. Maarten. Air Tran established aflight from Tampa and increased Baltimore fre-quency. The Government of Puerto Rico has alsoestablished a program to incentivize and growthe General Aviation market in the Island. Theseincreases in air access are essential for PuertoRico to maintain its position as the hub of theCaribbean.

In order to remain competitive, the Government ofPuerto Rico has also worked with the cruise indus-try in developing an aggressive incentives law topromote this $250 million industry. This newincentives law includes components to promote

both homeport and transit visits through passen-ger head tax discounts and dollar incentives perpassenger, incentives to promote provisioning inPuerto Rico, incentives for promoting the home-ports in Puerto Rico, and an incentive to promotethe development of new excursions.

The incentives law provides a strong basis forgrowth. However, the Government of Puerto Ricohas also embarked on strategic projects toimprove the cruise passenger experience at theports. For example, in Old San Juan, theGovernment constructed a staging area fortourism transportation, which provides a waitingarea for the buses and taxis that previously did nothave an area where they could wait for their turnto pick up passengers. This staging area has allevi-ated the traffic that could sometimes form nearthe piers and has organized the tourism trans-portation by assigning areas to each type of trans-portation. In order to enforce this plan, the policehave been given training and have been an essen-tial part of the process. Also, in order to provideinformation for the tourists, the Government ofPuerto Rico has implemented an “Information onthe Go” program. Employees will be going aroundthe ports area and Old San Juan in Segways, pro-viding information on the destination to tourists.

Certainly Puerto Rico has been able to add newexperiences to its destination and improve thecruise passenger experience. During the FCCAConference, the Government of Puerto Rico will beshowcasing their latest improvements and pro-jects so that visitors can experience how “PuertoRico Does it Better!”


Come play for the day.

To learn about all the exciting ways to spend your day at Atlantis, please visit our cruise partners’ websites: Carnival Cruise Lines | Disney Cruise Lines | Norwegian Cruise Lines | Royal Caribbean International

Or to begin offering these Atlantis Excursions through your cruise line, please contact [email protected].

Only in Atlantis can you spend a single day that will stay with you a lifetime. At Dolphin Cay, share a

Shallow Water Interaction with a playful dolphin, or take a Deep Water Swim with one of these amazing

animals. You can also slide and splash your way through a 141-acre water park called Aquaventure.

Explore the world’s largest outdoor marine habitat as part of the Discover Atlantis Tour. Or delight in an

unforge�able Beach Day, featuring pristine white sands. The se�ing is spectacular, and the day is yours to enjoy.

Discover Atlantis Tour Beach Day Deep Water Swim Aquaventure



FCCA Si lent Cruise Auction

All Conference attendees are invited to participate in the Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of theConference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the oppor-tunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auctionwill benefit the FCCA Foundation.

Azamara Club CruisesSail to the hidden corners of the world, and along theway, experience the ultimate indulgence. Enjoy butlerservice, the most delectable dining on the high seas, amasterful Spa and Wellness Center, graceful accommo-dations, and more.

Cruise for two in an ocean view stateroom on AzamaraJourney or Azamara Quest. Select from various itinerariesand dates.Valid through: September 2012.Estimated Value - $ 3,000

Carnival Cruise LinesThe most popular cruise line in the world. Carnival shipshave everything you need for your kind of fun: brightlights, lavish shows, glamorous Las Vegas style Casinosand a friendly international staff to fulfill your everyexpectation.

7-Day Cruise for two in an ocean view stateroom.Choose from various vessels and ports of calls.Valid through: October 2012.Estimated Value - $ 2,000

Celebrity Cruises Every imaginable luxury awaits you from state of the artstaterooms, the latest therapies and treatments thefamous AquaSpa, their signature Five-Star service andthe world-renowned cuisine.

7-Night Caribbean Cruise for two. Choose from variousships sailing from Ft. Lauderdale, Miami or San Juan.Valid through: November 2012.Estimated Value - $ 1,800

Disney Cruise LineYou are about to begin a fantasy unlike anything you'veimagined, a Disney Cruise Line vacation. Adults findexcitement and indulgence, and children have the timeof their lives. Families unite and make memories to last alifetime.

7-Night Mexican Riviera cruise for two in an ocean viewstateroom. Choose from select dates. Aboard the DisneyWonder sailing from the Port of Los Angeles.Valid: January 1, 2012 - December 31, 2012Estimated Value - $ 2,500

Holland America Line The cruise of your dreams; Warm attentive service,relaxed refined surroundings with an extra measure ofpersonal space…enticing ways to discover the world’sspecial places, as leisurely or as actively as you wish.

7-Night Cruise for two in a deluxe stateroom, select fromvarious itineraries, dates and vessels.Valid through: October, 2012Estimated Value - $ 2,500

MSC Cruises (USA) Inc.We look forward to introducing you to the distinct styleof an MSC cruise. From the world-famous Italian cuisineto the personal attention and friendliness of an Italiancrew, MSC guests are treated to the finest Italian hospi-tality afloat.

7-Night Caribbean cruise for two in a balcony stateroom.Sailing from Ft. Lauderdale, Florida.Valid: November 2011 – February 27, 2012Estimated Value - $ 2,000

:

for the day.

T | Disney Cruise Lines | Norwegian Cruise Lines | Royal Caribbean International

O



FCCA Si lent Cruise Auction

Location & Hours of Bidding: Bids can be placed at the FCCA Silent Auction booth

Tuesday, October 4, 2011 4:30 pm - 6:30 pmWednesday, October 5, 2011 9:30 am - 12:00 pm, 1:00 pm - 7:00 pmThursday, October 6, 2011 8:30 am - 12:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Announcement of Winners: Winners will be announced at the closing of the Trade Show at the FCCA booth.

Note: All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are not included. All proceedsbenefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitarian causes in the Caribbean & LatinAmerican Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction. Winnerswill be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCA reserves the rightto suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to these rules and can make noclaims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

Norwegian Cruise LineDiscover the world of Freestyle Cruising in an outsidestateroom on one of Norwegian Cruise Line’s ships. Thisinnovative new vacation concept transforms the tradi-tional cruise into a far more personal unique experience.

7-Night Caribbean Cruise for two in an outside state-room. Select from various vessels and dates sailing fromselect ports of call.Valid through: October 2012.Estimated Value - $ 1,500

Princess CruisesSail from one fabulous port to another and experience“Personal Choice” dining, a unique and exciting option,as well as the traditional dining experience. Relax andpamper yourself because Princess’ ships are destinationsin themselves, equal in amenities and services to anyland-based resort.

7-Day Caribbean Cruise for two. Select from various vessels and dates sailing from selectports of call.Valid through: December 2012.Estimated Value - $ 1,500

Royal Caribbean International Step aboard any of Royal Caribbean's newest floatingmasterpieces, and you'll know you are in for a totallyunique cruise experience. The amenities, staterooms andservice will exceed all of your expectations.

7-Night Caribbean Cruise for two.Select from various vessels.Valid through: December 2012Estimated Value - $ 2,000


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FCCA Trade Show Floor Plan

36

FCCA Trade Show Hours: Tuesday: 4:30pm – 6:30pm

Wednesday: 9:00am – 12:00pm, 1:00pm – 7:00pm

Thursday: 8:30am – 2:00pm



FCCA Trade Show Exhibitors

Aero Jet International . . . . . . . . . . . . . . . . . . . . . . .99

Antigua Pier Group . . . . . . . . . . . . . . . . . . . . . . .507

Anguilla Tourist Board . . . . . . . . . . . . . . . . . . . . .230

AON/Chartis . . . . . . . . . . . . . . . . . . . . . . . . . . . . .111

Autoridad de Turismo de Panama (ATP) . . . . . . . .411

Barbados Tourism Authority . . . . . . . . . . . . . . . . .509

Belize Tourism Board . . . . . . . . . . . . . . . . . . . . . .102

ByoGlobe International . . . . . . . . . . . . . . . . . . . . .226

British Virgin Islands Ports Authority . . . . . . . . . . .231

Cool Products & Hot Ideas Inc. . . . . . . . . . . .511, 513

Cruise Business Review . . . . . . . . . . . . . . . . . . . . .98

Cruise Ship Notes . . . . . . . . . . . . . . . . . . . . . . . . .420

Cruise Shipping Miami/UBM Live . . . . . . . . .132, 134

Curacao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119

Discover Dominica Authority . . . . . . . . . . . . . . . . .232

Dragonfly Adventures DMC . . . . . . . . . . . . .135, 136

The Grand Bahama Port Authority . . . . . . . . . . . . .97

Grenada Board of Tourism . . . . . . . . . . . . . . . . . .112

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . .90

Guatemala Tourism Board . . . . . . . . . . . . . . . . . .405

Hacrenda Carabali . . . . . . . . . . . . . . . . . . . . . . . .228

Intellicig USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

Kapitol Reef . . . . . . . . . . . . . . . . . . . . . . . . . . . . .229

French Government Tourist Office - Martinique . . . .91

Ministry of Tourism of the Dominican Republic . . .205

Mountain Top Group . . . . . . . . . . . . . . . . . . . . . .104

Proexport Colombia . . . . . . . . . . . . . . . . . . . . . . .105

Puerto Rico Tourism Company . . . . . . . . . . . . . . .219

Seaworld Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . .223

Shasta Foodservice . . . . . . . . . . . . . . . . . . . . . . . .100

SPIbelt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

St. Eustatius Tourism Development Foundation . . .503

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . .92

St. Maarten Harbour Group of Companies . . . .93, 94

St. Vincent and the Grenadines Port Authority . . . .110

The Port Authority of Jamaica . . . . . . . . . . . . . . . .106

Tour Coop of Puerto Rico . . . . . . . . . . . . . . . . . . .108

Tree Limin Extreme . . . . . . . . . . . . . . . . . . . . . . . .505

Trinidad & Tobago Tourism Development

Company Limited . . . . . . . . . . . . . . . . . . . . .131, 130

International Cruise & Ferry Review . . . . . . . . . . .114

U.S. Virgin Islands . . . . . . . . .531, 532, 419, 421, 422


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What Does Sustainable Tourism Mean to Your Destination?

Tourism is a major source of income in St. Vincent and the Grenadines and becauseof the decline in growth in the banana industry; tourism is fast becoming one ofthe main revenue earners to our country. Wikipedia cites sustainability as “Thecapacity to endure” and tourism as “Travel for recreational, leisure or business pur-poses”. Tourism has become a popular global leisure activity and St.Vincent andthe Grenadines is part of it. The former Minister of Tourism of St.Vincent and theGrenadines Hon Glen Beache reported that, “In 2006 St Vincent and theGrenadines registered a record number of visitors to its shores. A total of 306,578arrivals were recorded, which is an increase of 19.7% over the 2005 figure of256,075”. An article from the St.Vincent and the Grenadines Hotel Associationstates “The Ministry of Tourism’s purpose is to advance the positioning of St.Vincent and the Grenadines as a diverse, globally competitive tourism destinationthrough effective planning, development, management, marketing and sustainableuse of the natural resources and heritage sites and attractions of the country”.

With the increase in tourism activities comes the increase in pollution and changesto our country’s natural environment. However, what does sustainable tourism

mean to our country? Sustainable tourism is tourism attempting to make a low impact on the environment and localculture, while helping to generate future employment for local people. The aim of sustainable tourism is to ensure thatdevelopment brings a positive experience for local people, tourism companies and the tourists themselves.

Sustainable tourism helps to protect our natural environment and the culture of our people. Sustainable tourism con-tributes directly to the conservation of sensitive areas and habitat of a country. Revenue from park-entrance fees andsimilar sources can be allocated specifically to pay for the protection and management of environmentally sensitiveareas. Money can be collected in more far-reaching and indirect ways that are not linked to specific parks or conser-vation areas. User fees, income taxes, taxes on sales or rental of recreation equipment and license fees for activitiessuch as hunting and fishing can provide governments with the funds needed to manage natural resources.

Taking an active approach towards sustainability is not only because of consumers’ expectation, but because it isessential for the long term survival of the tourism industry to this destination. More and more tourists are becomingvery health conscious. Thus they will choose our destination once we practice sustainable tourism. Sustainable tourismencourages uniqueness, thus our destination will be different from other competing destinations, and will capturemuch more tourists.

Not only the consumers will benefit but the locals because sustainable tourism encourages the local government toimprove the infrastructure by creating better water and sewage systems, roads, electricity, telephone and public trans-port networks. All of this not only facilitate tourism but improves the quality of life of residents.

In conclusion, when the government invests in environmentally-friendly tourism this can drive economic growth, leadto poverty reduction and job creation, while improving resource efficiency and minimizing environmental degradation.If our country is actively engaged in sustainable tourism this will provide access to standards recognized as best inno-vative practices within the travel industry. It will also help businesses to meet higher standards through continuousimprovement. Public sector would encourage the use of local edibles and locally made products in their motels/hotels.Additionally, this will provide job opportunities to locals instead of importing manpower from big cities or countries.Our nation will be a better, safer, cleaner and healthier environment with sustainable tourism.

Junior Division Finalists:2nd Place – Cergio Augustine from Trinidad & Tobago3rd Place – George Louis from St. Lucia

FCCA Essay Contest Winner

Trevonette Johnson10 years old,

New Ground Primary SchoolSt. Vincent and the Grenadines


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FCCA Essay Contest WinnerWhat Does Sustainable Tourism Mean to Your Destination?

In the United States Virgin Islands, tourism is the main economic medium. In fact,tourism is the life force of the islands. The people not only realize this but also takea passion and joy out of maintaining it so that the territory may flourish.Sustainable tourism, therefore, is not a phrase that is taken lightly. Citizens of theVirgin Islands know that its meaning is deeper than any dictionary can offer andtreat it as such. From the government to the average citizen, the Virgin Islandsdoes its best to make the destination appear both attractive and lucrative toprospective tourists. This is because sustainable tourism provides the bulk of theVirgin Islands economy, showcases the culture of the islands, and gives the resi-dents opportunities and experiences that they would not have otherwise.

Foremost, an overwhelming portion of the V.I. economy is dependent on tourism.According to the CIA World Factbook, 80% of the gross domestic product andemployment is generated from tourism. From that statistic alone it is easy to dis-cern the amount of damage a dip in tourist numbers would have on the islands.On a personal level, I see the impact that tourism has locally everyday. In CharlotteAmalie (the capital), a section known as Main Street contains many jewelry and

clothing stores that thrive off of the flow of tourists. Located close by is a place known as Vendors Plaza where dozensof grateful merchants, who cannot afford a storefront otherwise, showcase their goods so that tourists may purchasethem. In addition to the boost given to the private sector, money from tourism is used to fund important public sec-tors such as education, public works, and housing and urban development. Tourism is so vital to the economy of theislands that almost every worker, whether public or private, benefits from it in some way.

Next, tourism also serves as an outlet for Virgin Islands culture and practices. There are a lot of stereotypes ofCaribbean and tourism allows most of them to be dispelled. Some may think that the islands are full of slothful peo-ple who are asinine and dishonest. The true nature of the islands, which is a tight-knit community of interesting peo-ple with an intriguing way of life, often leaves tourists awed and absolutely ecstatic that they took the time to visit.Many also appreciate the fact that most residents of the islands are kind and helpful. During Carnival, the very bestof the islands is on display for all to see and many people seize the opportunity to experience it. From Moko Jumbiesto maubi, from the parades to the Village, tourists have every reason to observe and not a thing to be disappointedabout. They can also see the amount of time and effort put into setting up the festivities and how much passion isput into the celebration. Tourism, therefore, is not only beneficial economically but socially and culturally as well.

Last, many opportunities and experiences Virgin Islanders have would not be available if tourism were not the maineconomic tool. Because of the widespread nature of tourism, many residents who would not be able to earn a decentliving otherwise are allowed a chance to thrive. These include people who may have come from impoverished back-grounds or may not have had a good educational background. Also, tourism allows the residents to see and experi-ence different races, cultures, and practices than they are normally used to seeing. This promotes global culturalawareness and tolerance for people with different ways of life. Without the flow of diverse people into their home-land, Virgin Islands residents would not be as conscious and welcoming as they are now.

In summary, there is no doubt that tourism has a tremendous impact on the United States Virgin Islands. When asked,“What does sustainable tourism mean to your destination?” I cannot answer with words alone. Yes it brings in money,provides a venue for the culture, and presents many opportunities, but if I were to sum it up perfectly, I would have to saythat sustainable tourism is not just important to the Virgin Islands, it is as vital to it as the air we breathe and food we eat.

Senior Division Finalists:2nd Place – Medina Tyson from Dominica3rd Place – Therese Wilson from St. Kitts

Muta Abiff15 years old,

Charlotte Amalie High SchoolSt. Thomas, U.S. Virgin Islands


FCCA Cruise Conference Program ~ 2011 Puerto Rico

Documents

Transcript of FCCA Cruise Conference Program ~ 2011 Puerto Rico