FCCA Cruise Conference Program

Conference Program 2010 v5_Conference Program 10/22/10 11:08 AM

go to s And then come see them for yourself.

Conference Program 2010 v5_Conference Program 10/22/10 11:08 AM

ELLIOTT ERWITT’S

puerto rico

the Islands of Puerto Ricoseepuertorico.com

To see the Islands of Puerto Rico through the eyes of an artist, go to seepuertorico.com, And then come see them for yourself.

For more information, places to stay and things to do, call 800.866.7827© 2010 Puerto Rico Tourism Company. Government of Puerto Rico.

Since its discovery, Puerto Rico has been welcoming and entertaining passengers. It's now the largest cruise homeport in the Caribbean. Thirteen cruise lines visit the port of San Juan thanks to its modern infrastructure and conve-nient air access. The Port of Ponce on the South coast and the Western port of Mayagüez, are also excellent ports of call with a well developed infrastructure and docking facilities. The islands of Vieques and Culebra offer superb, quaint island stopovers for cruise itineraries.

No matter where you tie up, the Islands of Puerto Rico offer much more to do before and after a voyage. Pristine beaches, championship golf courses and 500 year-old Spanish colonial fortresses. Add world class shopping and 5 star accomodations and you have more than enough reasons to keep people coming back for the next 500 years.

500YEARS

as the Gateway

to the Caribbean

More than

Conference Program 2010 v5_Conference Program 10/22/10 11:08 AM Page 1

Dominican Republic • October 25-29, 2010 FCCA Cruise Conference & Trade Show 5

Table of Contents

Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Message from the Minister of Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Conference Workshops • Session One - Tuesday, October 26th . . . . . . . . . . . . . . . . . . . . . . . . . 23

• Session Two - Wednesday, October 27th . . . . . . . . . . . . . . . . . . . . . . . 25

• Session Three - Thursday, October 28th . . . . . . . . . . . . . . . . . . . . . . . . 27

Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Spotlight on the Dominican Republic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Florida-Caribbean Cruise Association11200 Pines Blvd., Suite 201Pembroke Pines, Florida 33026

Phone: (954) 441-8881 • Fax: (954) 441-3171E-mail: [email protected] • Website: www.f-cca.com

Proudly printed in the Dominican Republic.

Qualifications of Exhibitor/AttendeeFCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the Event. Eligibility is generally limited topersons or firms who supply products and services to the cruise industry, or are in good standing with the cruise industry and FCCA. Applicants whohave not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the items to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove from the Event any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other Exhibitors and/or attendees and the FCCA may exercise such right notwithstanding that any such person is the employee, agent or permitted contractor of the Exhibitor/Attendee or otherwise in anyway connected or associated with the Exhibitor/Attendee.



“United we stand; divided we fall.” -Aesop

Strength in numbers is a familiar concept and one that we frequently employ in our business operations.We constantly rely on our partners for ideas and support. They are the ones we turn to when we wantto expand or when we need a helping hand.

Of course, this is something easier said than done; sometimes it can be hard to find partners, especiallywithout the right resources. This is why the FCCA exists: to develop cooperative and synergistic relation-ships with our destination partners at both the public and private sectors.

This is also one of the main focuses that you will experience during the next few days at our 17th AnnualConference & Tradeshow. Its balance between business sessions, social functions and the tradeshow,coupled with the attendance of almost a hundred cruise executives, representatives from destinations’tourism ministries and over a thousand players from all facets of the industry, create the perfect forumfor the exchange of information and industry trends, sharing of ideas and cultivation of valuable business relationships.

Beyond providing all of that, the Conference really epitomizes what the FCCA Platinum and AssociateMembership offers, as this is just one of many events with the same goals in mind, along with our year-round projects and publications to ease and promote communications between the partners, cruise lines,executives and destinations’ public and private sectors.

So prepare yourselves to renew longtime relationships or forge new ones while learning about thelatest happenings in the industry. Actualize some of the multiple opportunities available at this event tohelp advance your company, product, or destination. But don’t forget to enjoy yourselves and thisstunning country.

Kevin SheehanCEO,

Norwegian Cruise Line / FCCA Chairman

Michele M. PaigePresident,

Florida-Caribbean Cruise Association

Message f rom the FCCA


During his first cruise to the Americas, Columbus discovered Dominican Republic. The 2010 FCCA Cruise Conference and Trade Show is the perfect opportunity to discover why he labeled it as “The fairest land human eyes have ever seen.” ¡Bienvenidos!

GoDominicanRepublic.com

WELCOME ASHORE



Message from the Minister of Tourism

On behalf of our government and the warm and friendly peopleof the Dominican Republic (DR), it is a distinct pleasure to wel-come delegates attending the 17th annual Florida-CaribbeanCruise Association (FCCA) Conference to our magnificent country.We are honored to host members of the FCCA in Santo Domingo,America’s first city, founded in 1498 by Christopher Columbus.

The DR is an exciting destination filled with many opportunitiesto experience our unique culture, magnificent nature, sun, seaand sand. Cruise tourism to our country is a very important partof our lives, and we are committed to working closely with thecruise industry to ensure that cruise lines and passengersincrease their visits to our large island nation. In 2009, we

proudly welcomed over 500,000 cruise ship passengers to the DR, and with newly renovated cruise ter-minals and exciting land tours available, we expect those numbers to increase every year.

A trip to the DR is much closer than most people realize, due to our central Caribbean location withthree major cruise terminals and 14 national and international airports. We boast nearly 1,000 miles ofcoastline featuring pristine white sand beaches, mountains covered with coconut palm trees, stunningwaterfalls and rushing rivers. Nearby towns and cities offer distinctive shopping, arts, theater and muse-ums where Dominican rum, cigars, coffee and chocolate can be sampled.

Eco- and adventure tourism is astounding in the DR because our government has set aside more than25 percent of pristine areas, protected for generations to come in the form of National Parks, reservesand sanctuaries, granting unimaginable access to the beauty of the land. Another distinguishing featureis our great passion for baseball, golf, arts, gastronomy and music. No matter where you go in the DR,you can experience the pulse-pounding thrill of the merengue, the Dominican beat of the bachata andcool jazz sounds.

The DR has it all for travelers. We consider it a privilege to partner with the cruise industry to showcaseour amazing country. Santo Domingo is a treasure waiting to be explored with modern developmentslike the new Metro transportation system, next to ancient landmarks and historic buildings found in theColonial City. We thank you for choosing to convene in our capital city. Please have a very productiveconference, and be sure to explore Santo Domingo and beyond during your stay with us.

Sincerely,Francisco Javier GarciaMINISTER OF TOURISM, DOMINICAN REPUBLIC



The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

Dominican RepublicHon. Francisco Javier Garcia

Minister of TourismMinistry of Tourism of the Dominican Republic

Magaly ToribioVice Minister of Tourism

Ministry of Tourism of the Dominican Republic

El SalvadorLic. Jose Napoleon Duarte Duran

Minister of TourismCorporacion Salvadorena De Turismo

GrenadaHon. Glynis Roberts

Minister of Tourism & Civil AviationMinistry of Tourism, Grenada

GuatemalaHis Excellency Álvaro Colom Caballeros

President,The Republic of Guatemala

Hon. Roberto RoblesMinister of Tourism

Guatemala Tourism Board

HondurasHon. Syntia SolomonVice Minister of Tourism

Honduras Institute of Tourism

BahamasHon. Vincent Vanderpool-WallaceMinister of Tourism & AviationBahamas Ministry of Tourism

BarbadosHon. George Hutson

Minister of International Business & International TransportBarbados Port Inc.

BelizeHon. Manuel Heredia Jr.

Minister of Tourism, Civil Aviation & Culture

Ministry of Tourism & Aviation

BonaireHon. Anthony NicolassCommissioner of Tourism

Bonaire Government of Tourism

Cayman IslandsHon. W. McKeeva Bush

Premier and Minister of Finance, Tourism & Development

Cayman Islands Government

DominicaHon. Ian Douglas

Minister of Tourism & Legal AffairsMinistry of Tourism & Legal Affairs

Government Leaders


FCCA Cruise Conference & Trade Show Dominican Republic • October 25-29, 201014

Saint LuciaSenator the Hon. Allen M. ChastanetMinister of Tourism & Civil Aviation

Saint Lucia Tourist Board

St. KittsHon. Richard Skerritt

Minister of State, Tourism & International TransportSt. Kitts & Nevis Ministry of Tourism

St. MaartenHon. Theo Heyliger

Deputy Prime MinisterThe Island Territory of St. Maarten

St. Thomas, USVIBeverly Nicholson-DotyCommissioner of Tourism

U.S. Virgin Islands Department of Tourism

JamaicaHon. Edmund BartlettMinister of Tourism

Office of the Prime Minister

MartiniqueKarine Roy-Camille

President & Tourism Commissioner, Martinique Tourism Authority

Comite Martiniquais Du Tourisme

PanamaSalomon ShamahMinister of Tourism

Authority of Tourism Panama

Puerto RicoMario Gonzalez Lafuente

Executive DirectorPuerto Rico Tourism Company

Jaime Lopez-DiazChief Development Officer

Puerto Rico Department of Economic Development& Commerce

Government Leaders



FCCA Member Cru ise L ines

16

AIDA CRUISESAm Strande 3 d18055 Rostock, GermanyTel: +49 (0) 381-20 27 06 00 Website: www.aida.de

AZAMARA CLUB CRUISES1050 Caribbean WayMiami, FL 33132Tel: 305-539-6000 Website: www.azamaracruises.com

CARNIVAL CRUISE LINES3655 N.W. 87th AveMiami, FL 33178-2428Tel: (305) 599-2600 • Fax: (305) 471-4700Website: www.carnival.com

CELEBRITY CRUISES1050 Caribbean WayMiami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354Website: www.celebritycruises.com

COSTA CRUISE LINESVenture Corporate Center II200 South Park Rd, Suite 200Hollywood, FL 33021-8541Tel: (954) 266-5600 • Fax: (954) 266-2100Website: www.costacruises.com

CUNARD LINE24305 Town Center DriveSanta Clarita, CA 91355Tel: (661) 753-0000 • Fax: (661) 753-0133Website: www.cunard.com

DISNEY CRUISE LINEP.O. Box 10210Lake Buena Vista, FL 32830-0210Tel: (407) 566-3500 • Fax: (407) 566-3751Website: www.disneycruise.com

HOLLAND AMERICA LINE300 Elliot Avenue West

Seattle, WA 98119Tel: (206) 281-3535 • Fax: (206) 281-0351

Website: www.hollandamerica.com

MSC CRUISES (USA) INC.6750 North Andrews Avenue

Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836

Website: www.msccruises.com

NORWEGIAN CRUISE LINE7665 Corporate Center Drive

Miami, FL 33126Tel: (305) 436-4000 • Fax: (305) 436-4120

Website: www.ncl.com

P&O CRUISESRichmond HouseTerminus Terrace

Southampton SO14 3PN, UKWebsite: www.pocruises.com

PRINCESS CRUISES24305 Town Center DriveSanta Clarita, CA 91355

Tel: (661) 753-0000 • Fax: (661) 753-0133Website: www.princesscruises.com

ROYAL CARIBBEAN INTERNATIONAL1050 Caribbean Way

Miami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354

Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

SEABOURN CRUISE LINE6100 Blue Lagoon Drive, Suite 400

Miami, Florida 33126Phone: 1-800-929-9391

Website: www.seabourn.com



Carnival CorporationDavid Candib, Director, Port & Destination DevelopmentGraham Davis, Director, Port Operations & Destination DevelopmentGiora Israel, Sr. Vice President, Port & Destination DevelopmentJose Negron, Director, Port OperationsMary Sloan, Vice President, Risk ManagementCarlos Torres de Navarra, Sr. Director, Strategic Planning PortDevelopment

Carnival Cruise LinesGustavo Antorcha, Sr. Vice President, Guest CommerceGordon Buck, Vice President, Caribbean RelationsGerald Cahill, President & CEOMico Cascais, Vice President, Tour OperationsErika Incze, Product Development SupervisorAndy Landsberger, Product Development Supervisor Tracey Stuart-McLaughlin, Product Manager, Shore Excursions Terry Thornton, Vice President, Marketing PlanningDomenico Tringale, Vice President, Port Operations

Carnival UKAlister Butcher, Risk ManagerJulia Stocia, Shore Excursions ExecutiveMartin Young, Shore Operations

Celebrity CruisesDan Hanrahan, President & CEO

Disney Cruise LineRussell Daya, Director, Marine, Port, Security Operations & Maritime AffairsLarry Stauffer, Manager, Port Adventures & Island Recreation

Holland America LineEllen Lynch, Director, Shore ExcursionsChris Martin, Director, Port OperationsMatthew Sams, Vice President, Caribbean RelationsElena Vlad, Manager, Shore Excursion

MSC Cruises (USA) Inc.Richard Sasso, President & CEO

Norwegian Cruise LineSmiljana Barac, Manager of Technical Purchasing

Cruise Execut ive L i s t ing

18

Stephen Bock, Manager, Finance & Administration, Port OperationsIvon De La Torres, Manager, Food & Beverage PurchasingAlvin Dennis, Vice President, Purchasing & LogisticsRoss Henderson, Vice President, Onboard RevenueAlina Juliachs, Product Development SpecialistJennifer Marmanillo, Marketing Analyst, Itinerary PlanningMichelle Moraga, Product Development SpecialistColin Murphy, Vice President, Destination & Strategic DevelopmentMitch Peacock, Director, Revenue & Itinerary PlanningSteve Riester, Vice President, Itinerary Planning & AnalysisJoanne Salzedo, Director, Shore Excursion Product DevelopmentKevin Sheehan, Chief Executive OfficerSvein Sleipnes, Vice President, Nautical & Port Operations/CSO

Princess CruisesDonna Barnett, Port Operations & Logistics SpecialistMalisa Dean, Port Operations Budget AnalystLisa Jensen, Manager, Caribbean & Atlantic Shore OperationsStephen Nielsen, Vice President, Caribbean & Atlantic ShoreOperationsChris Roberts, Shore Excursion Specialist

Royal Caribbean Cruises Ltd.Vina Adams, Commodity Manager, Purchasing, Food & BeverageFederico Gonzalez-Denton, Director, Government Relations,Caribbean & Latin AmericaCraig Milan, Sr. Vice President, Land Operations/President, RoyalCelebrity Tours, Inc. Dustin Nason, Manager, Worldwide Port OperationsMartha Olano, Government Relations, Caribbean, Latin America& AsiaMiguel Reyna, Manager, Commercial DevelopmentMichael Ronan, Vice President, Government Relations, Caribbean,Latin America & AsiaDoug Santoni, Sr. Vice President Strategic Planning & ContinuousImprovementJohn Tercek, Vice President, Commercial Development

Royal Caribbean International, Celebrity Cruisesand Azamara Club CruisesChristopher Allen, Director, Deployment & Itinerary PlanningAndy Horton, Account Manager, Shore Excursions & ExplorationsPaul Loughrin, Account Manager, Shore Excursions & ExplorationsMarc Miller, Manager, Deployment StrategyPatrick Schneider, Director, Shore Excursions & ExplorationsJohn Weis, Associate Vice President, Guest Port Experience


USA Tel: 212 867 2950 Canada Tel: 416 362 4242 UK Tel: 207 341 7000 France Tel: 33 1 48 25 74 60 Germany Tel: 49 69 89 00 9081 Head Office: Tel: 758 452 4094 Email: [email protected]

Eons before the arrival of Columbus, the Arawak Indians would make their ritual escape to the sacred pinnacles of the beautiful Pitons in the cool dawn. As their whispers flowed with the mystical trade winds weaving between the mountains, they would become one with the Great Spirit, and rejuvenation would begin... ...Live the Legend.

Legendary Saint Lucia


Tel: 207 341 7000

...Live the Legend.


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Sess ion 1

Panelists in bold are FCCA Platinum Associate Members.

Marketing (Salon Bonanza)Marketing Workshop 101: Best Practices, Cruise Sales & Marketing

The sharing of best practices for sales and marketing. What have the cruise lines and destinationslearned in 2010 and what are the key initiatives to drive improved results in 2011?

Moderator: Terry Thornton, SVP Market Planning, Carnival Cruise LinesFCCA Marketing Committee Chairman

Panelists: Cesar Lizzaraga, VP Marketing and Sales, Puerto Costa MayaHon. Allen M. Chastanet, Minister of Tourism & Civil Aviation, Saint LuciaJaime Lopez, Chief Development Officer, Puerto Rico Department of Economic Development and CommerceSteve Riester, VP, Itinerary Planning & Revenue Management, Norwegian Cruise Line

Tuesday, October 262:00 p.m. – 3:30 p.m.

Shore Excursions (Salon Samana) FCCA Tour Operator Insurance Program

This workshop will serve as a basic introduction of the FCCA Insurance Program along, with anoverview of claims and risk management procedures.

Moderator: Michael Parrish, Aon Risk Solutions, President of Florida Offices

Panelists: Wirth Munroe, Executive Vice President, Aon Risk SolutionsCandice Minerof, Assistant Vice President, Chartis WorldsourceJerry Hamilton, Managing Partner, Hamilton Miller & Birthisel LLPMary Sloan, Vice President, Risk Management, Carnival Corporation


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Sess ion 2


Wednesday, October 27 2:30 p.m. – 4:00 p.m.

Shore Excursions (Salon Samana) Shore Excursion Q & A – An Interactive Approach to Everything You Want and Need toKnow About Working With the Cruise Lines

The panel of Shore Excursion experts will field questions and topics submitted by Delegates. As eachtopic or question is chosen, the panel will address the question, opening the topic for discussionwith audience members.

Moderator: Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursions Committee Chairman

Panelists: Larry Stauffer, Manager, Port Adventures & Island Recreation, Disney Cruise LineEllen Lynch, Director, Shore Excursions, Holland America LineJoanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise LineLisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess CruisesPaul Loughrin, Account Manager, Shore Excursions & Explorations, Royal Caribbean International & Celebrity Cruises

Marketing (Salon Bonanza) Marketing Workshop 102: Improving Passenger Destination Experience

A review of current and future efforts to improve the value of the destination for cruise passengers.We will consider all areas of the product, services and local commerce (excursions, shopping andothers).

Moderator: Terry Thorton, SVP Market Planning, Carnival Cruise LinesFCCA Marketing Committee Chairman

Panelists: Michael Ronan, Vice President Government Relations, RCCLMagaly Toribio, Vice Minister, Ministry of Tourism of the Dominican RepublicStephen Nielsen, Vice President, Caribbean & Atlantic Shore Operations, Princess CruisesThomas Kenna, President, Panama Canal Railway Company


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Sess ion 3

Thursday, October 2810:00 a.m. – 11:30 a.m.

Shore Excursions (Salon Samana)When Seconds Count - Are You Prepared?

Experts in the area of disaster management will discuss the reality of disasters with no advance warn-ing that are prevalent in the regions, with the focus on responding to incidents and recovery.

Moderator: Captain Domenico Tringale, Vice President, Port Operations, Carnival Cruise Lines

Panelists: John Korsak, Director, Florida Operations, Witt AssociatesJennifer Nugent-Hill, Assistant Vice President, Government/Public Affairs, Tropical ShippingProfessor Roy A. Watlington, Co-Principal Investigator, Caribbean Regional Association, Retired Professor of Physics & Physical Oceanography James R. Tortorella, Assistant Director, Aon Risk Solutions, Global Risk Consulting




Sequence of Events

28

monday, October 25thBreakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM

Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel). . . . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM

FCCA Golf Tournament & Luncheon/Awards (Metro Golf Country Club Los Marlins) . . . . . . . . . . 8:00 AM - 2:00 PM

Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . 10:00 AM - 1:00 PM

Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 9:00 PM

One-on-One Meetings ~ Platinum Members

(Meeting Rooms - Melia Hotel ) Cruise Executives & Platinum Member Delegates ONLY . . . . . . . . . 4:00 PM - 6:00 PM

Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 3:00 PM - 7:00 PM

Dinner - (Pool Party BBQ - Melia Hotel) - Poolside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6:00 PM - 9:00 PM

Tuesday, October 26thBreakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM

Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel). . . . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM

Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 9:00 AM - 12:00 PM

One-on-One Meetings

(Meeting Rooms - Melia Hotel) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PM

Complimentary Tours (Departing from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 1:30 PM

Lunch (Jaragua and Melia Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM

Workshop ~ Session 1 (Salon Bonanza and Samana- Melia Hotel) . . . . . . . . . . . . . . . . . . . . . . . 2:00 PM - 3:30 PM

Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 2:00 PM - 6:00 PM

Trade Show Grand Opening (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . 4:00 PM -

Cocktail Reception @ Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . 4:30 PM - 6:30 PM

Conference Opening Ceremony (La Fiesta Theatre - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . 7:00 PM - 8:00 PM

Welcome Party - (Museo de las Casa Reales) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 PM - 11:00 PM

Wednesday, October 27thBreakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM

Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 8:00 AM - 11:00 AM

One-on-One Meetings

(Meeting Rooms - Melia Hotel) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PM

CEO/Presidents & Ministers Meeting Welcome Reception

(Salon Constanza - Melia Hotel) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 10:30 AM

CEO/Presidents & Ministers Meeting

(Salon Constanza - Melia Hotel) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PM

Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 11:30 AM

Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PM


Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 7:00 PM

Coffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2:00 PM - 3:30 PM

Late Registration ~ Conference & Trade Show (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . 2:00 PM - 4:00 PM

Workshop ~ Session 2 (Salon Bonanza and Samana - Melia Hotel) . . . . . . . . . . . . . . . . . . . . . . . 2:30 PM - 4:00 PM

One-on-One Meetings ~ Platinum Members

(Meeting Rooms - Melia Hotel) Cruise Executives & Platinum Member Delegates ONLY . . . . . . . . . . 4:30 PM - 6:00 PM

Dominican Republic Night Extravaganza @ San Souci Cruise Terminal . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM


Thursday, October 28thBreakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM

Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 AM - 12:00 PM

Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM

Coffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM

Workshops ~ Session 3 (Salon Bonanza and Samana- Melia Hotel) . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:30 AM


Exclusive Platinum Luncheon (Vesuvio Restaurant) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM

Cruise Executives & Platinum Members ONLY

Trade Show Exhibitor Tear Down (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . 1:30 PM - 7:00 PM

One-on-One Meetings

(Meeting Rooms - Melia Hotel ) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 4:00 PM - 6:00 PM

Cocktail Reception (Platinum Member & Cruise Executive Cocktail Reception) (Las Cascadas - Jaragua Hotel) . . 7:00 PM - 8:00 PM

Conference Closing Party - (Jaragua Hotel Poolside) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM

Friday, October 29thComplimentary Tours (Depart from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 2:00 PM

Exclusive Tour (Casa De Campo) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 6:00 PM

Cruise Executives, Platinum and Associate Members ONLY

~ Please Note ~

TRANSPORTATION: Complimentary transportation will be provided to and from Official Conference hotels and events.

You must wear your Conference badge to utilize these services.

BADGES: All Conference participants are asked to wear their badges at all times during the FCCA Conference. Badges will

be required for admission to all social functions, business sessions and to utilize complimentary transportation services.

Only Conference DELEGATES will be admitted to the business sessions (Workshops and One-on-One Meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are

optional for Opening Ceremony)

Evening functions are as follows:

• Tuesday evening for Welcome Party – immediately following The Opening Ceremony is Business Casual (Museo de las

Casa Reales)

• Wednesday evening for Dominican Republic’s night extravaganza is Elegantly Casual (San Souci Cruise Terminal)

• Thursday evening for Closing Party is Elegantly Casual (Jaragua Hotel)


Sequence of Events


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Just outside Port Everglades, another getaway awaits, featuring dining, shopping, beaches and fun. Upgrade every cruise with a stay in Greater Fort Lauderdale.

Call Carlos Buqueras or Alan Hill at 800-421-0188, 954-523-3404 or visit www.porteverglades.net

Where the best cruise ships launch and the greatest getaways begin.

FLORIDA

Fort Lauderdale • Hollywood • Dania Beach


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www.lesilesdeguadeloupe.com

Guadeloupe Islands Tourist Board (European Offi ce)

23/25, rue du Champ de l’Alouette - 75013 ParisTél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08

E-mail : [email protected]

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise



Resting along the Caribbean Sea, the DR’s capitalcity and host for the Florida-Caribbean CruiseAssociation’s (FCCA) 17th Annual Conference, SantoDomingo, is overflowing with opportunities toexplore the rich culture and history of the DominicanRepublic (DR). Named the 2010 Capital of Culture inthe Americas, Santo Domingo is readily awaitingFCCA delegates with world-class museums, art andhistoric sites in the city center and beyond. While inthe DR this October, we recommend that you continueyour stay after the conference to explore the coun-try’s unique culture, diverse heritage, exotic cuisine andcountless arts and entertainment options.

Dominicans express their unique ancestry throughtheir music, food, art, architecture and friendly hos-pitality. While you will find much expression ofDominican culture in Santo Domingo, we invite dele-gates to enjoy the rich hues and diversity of the peo-ple and customs throughout the country.

Experience Intriguing Dominican Culture andHistoryThe DR is the site of the first European settlement inthe Americas, and its cultural heritage reflects ablend of indigenous Taíno, African, French andSpanish influences. Christopher Columbus describedthis lush land as, “A beautiful island paradise withhigh forested mountains and large river valleys,”when he discovered the island on his maiden voyageto the Americas. This statement is still as true todayas it was during his first visit to the island in 1492.

Every aspect of the DR’s cuisine, music, arts andrecreation provides a unique insight into the devel-opment of the country. In a single day, visitors canexperience both ancient and modern cultures fromaround the globe.

To understand Dominicans, one must experiencetheir enchanting music. Heard throughout the country,

Intriguing Dominican Culture

and History Await You



the pulse-pounding thrill of the merengue movesanyone that hears it. The development of merenguecoincides with the nation’s birth and is the musicthat has popularized Dominican rhythms knownaround the world today.

In addition to experiencing culture from music, delegates can also delight in the taste of traditionalDominican dishes. Nowhere is the country’s culturaldiversity more apparent than in its gastronomy. As aformer Spanish Colony, many of its dishes carry afamiliar Latin American feel. Rice, beans, meat andseafood still adorn kitchen tables at dinnertime;however, strong influences from early customs givethe meals a unique twist. From traditional Taíno dish-es featuring yucca, plantains and potatoes to Africanrecipes using native ingredients, the country’s assort-ed fare is sure to please visitors of all kinds. Whiledelegates are in the DR, they should be sure to sam-ple and enjoy local cocoa, coffee, cigars, rum and, ofcourse, Presidente beer.

Dominicans also demonstrate their unmistakableheritage through art. The island is filled with manydifferent types of bright and colorful artwork. Jewelry

made out of bone and horns, and coconut husk canbe found at local markets and shops, where nativeTaíno influence appears throughout. In addition tojewelry, Dominican artists also use clay, porcelain,hemp and guano to make both decorative and religious figurines.

The country is also known for its unique amber andrare larimar. Dominican semiprecious amber is 90percent more transparent than amber found in otherparts of the world. While yellow amber is common inthe DR, additional colors include deep red andextremely rare smoky green and blue. And the DR isthe only place on earth where you will find larimar,an opaque, blue, semiprecious gem. A result ofancient volcanic activity in the western region, thestone is mainly blue with hints of green and white,while shades of brown, grey or red are sometimesfound woven throughout.

Although gastronomy, music and art are importantparts of the Dominican way of life, a vital makeup ofthe culture can be found in the country’s favoritesport, baseball. Much more than a pastime, baseballis a major source of national pride and identity. In



fact, almost 40 percent of players in the U.S. MajorLeague Baseball and its minor leagues come fromLatin America, most of them beginning their careersin the DR. Some of the most famous Dominicanbaseball players include Pedro Martinez, AlexRodriguez, Albert Pujols and Sammy Sosa.

The DR is a cosmopolitan melting pot overflowingwith countless customs, traditions and practices.Ethnic diversity, varying ways of life and culturalofferings will excite the senses and leave FCCA del-egates with lifetime memories.

Must-See Sites in the DR’s Port Cities:The DR’s two world-class cruise ship terminals inSanto Domingo, a popular port in La Romana and abeautiful cruise ship spot in Samaná Bay on thenortheast coast are key gateways to the country forcruise ship passengers. While you are in SantoDomingo and the DR, be sure to explore the toplandmarks and attractions in these three uniqueareas. For more information on the attractionsincluded, visit: www.GoDominicanRepublic.com.

Must-See Sites in Santo DomingoCatedral Primada de AméricaThe Colonial City in the DR is home to the CatedralPrimada de America, or the First Cathedral of theAmericas. Constructed in the early 1500s, the cathe-dral incorporates design influences from both Gothic

and Renaissance eras. Visitors to the cathedral canvisit any day from 8:00 a.m. to 5:00 p.m., and admis-sion is free.

Amber World MuseumThe Amber World Museum is located at Arz. Merino#452 in the Colonial City in Santo Domingo. Themuseum has historical and scientific data on the cre-ation of amber, in addition to insights on the animalsand vegetation that were fossilized at that time.Dominican amber has received special internationalrecognition because of its purity, diversity of colorsand scientific and collectible value.

Alcázar de Don Diego ColónThe Alcázar de Colón is one of the oldest restoredEuropean-made structures in the Americas, built byChristopher Columbus’ son in the early 1500s. OpenMonday through Saturday, from 9:00 a.m. to 6:00p.m., the museum boasts art from the late Medievaland Renaissance periods in Europe.

Plaza de la CulturaMany of Santo Domingo’s museums are located in thePlaza de la Cultura, a large park area where museumsare adjacent to one another, including: the Museum ofModern Art, the Museum of Natural History, theMuseum of the Dominican Man, the NationalMuseum of History and Geography, the Palace of FineArts and the Santo Domingo National Theater.



Must-See Sites in La RomanaAltos de ChavónOverlooking the gorgeous Chavón River, Altos de Chavónis a replica of a 16th century Mediterranean village.Created by architect Jose Antonio Caro and Italiandesigner and cinematographer Roberto Coppa, the villageoffers many restaurants, boutiques, a charming churchand has its own school of design. You can also take in aconcert at a very famous amphitheater that has hostedtop names in entertainment: www.explorelaromana.com.

Cave of WondersThe Cave of Wonders is located in the San PedroHighway toward La Romana. It is home to the mostimportant sample of rock art left by the Taino people.The cave includes intriguing rock formations: stalac-tites, stalagmites and columns. But the most won-drous aspect of the large cave system is the abun-dant and mysterious drawings left by the Taino peo-ple: www.explorelaromana.com.

Championship Golf at Casa de CampoConsistently ranked by golf experts as one of the top50 courses in the world, Teeth of the Dog at thefamous Casa de Campo Resort in La Romana fea-tures several signature Dye formations, seven ocean-front holes and is considered extra challenging dueto tricky sea breezes. The resort also boasts Dye Four,the newest Pete Dye course to open at Casa deCampo and features a 300-foot deep river gorge

with stunning views of the Chavon River and valley:www.casadecampo.com.do.

Must-See Sites in the Samaná Peninsula SantaBarbara de Samaná The provincial capital, Santa Barbara de Samaná onthe southern side of the peninsula, is a popular basefor whale watching excursions or day trips to CayoLevantado, a charming island in the bay. Samaná’sMalecón, or beachfront strip, is a center of activityfeaturing outdoor cafés and small shops. Severalscuba diving and snorkeling tours are available totake you to accessible dive and snorkeling sites.

Los Haitises National Park Located south of Samaná, Los Haitises National Parkhas more than 100 species of birds and mammalsand dozens of caves bearing pre-Columbian Taíno art.Most visitors arrive by sea, embarking from Sabanade la Mar (east end), Sánchez (north end) or Samaná(across Samaná Bay from Sabana de la Mar).

El Limón WaterfallConsidered the most spectacular of the DR’s manywaterfalls, El Limón captivates with a 150-foot cas-cade of water falling into a large swimming hole. Thelandscape surrounding the falls is picturesque. Thearea is predominantly agricultural, with home gar-dens and vegetable plots bordering plantations ofbanana, cacao, coffee and coconut.


Just Ask The Florida-Caribbean Cruise Association.Aon focuses on delivering value and impact to all our clients, and as a result, Aon is the world’s leading broker of insurance services.

Just ask the Florida-Caribbean Cruise Association. As the FCCA’s endorsed broker for the Global Tour Operators Liability Insurance Program, Aon delivers value in a variety of areas, including:

• General Liability / Third-Party Liability Coverage

• Contingent Auto Liability Coverage

• Contingent Watercraft Liability Coverage

• Claims Consulting Services

• Loss Control Services

With more than 40 Aon and Aon A�liate o�ces located throughout the Caribbean and Latin America, we stand ready to serve the needs of the FCCA membership.

To inquire about Aon services for FCCA Members, contact: Hellen Mena Savitt, Aon Risk Services, p: +1.305.961.6231, e: [email protected]

Expertise.



FCCA Si lent Cruise Auction

All Conference attendees are invited to participate in the 2010 Silent Auction. The FCCA Member Lines have graciously donated thefollowing cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of theConference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the oppor-tunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auctionwill benefit the FCCA Foundation.

Carnival Cruise LinesThe most popular cruise line in the world. Carnival shipshave everything you need for your kind of fun: brightlights, lavish shows, glamorous Las Vegas style Casinosand a friendly international staff to fulfill your everyexpectation.

7-Day Cruise for two in an ocean view stateroom.Choose from various vessels and ports of calls.Valid through: December 2011.Estimated Value - $ 2,500

Disney Cruise LineYou are about to begin a fantasy unlike anything you'veimagined, a Disney Cruise Line vacation. Adults findexcitement and indulgence, and children have the timeof their lives. Families unite and make memories to last alifetime.

3-Night Bahamas Cruise for two - Aboard the DisneyDream, sailing from Port Canaveral, Florida.Choose from select dates.Valid through: January 26, 2011 – December 31, 2011Estimated Value - $ 1,000

MSC Cruises (USA) Inc.We look forward to introducing you to the distinct styleof an MSC cruise. From the world-famous Italian cuisineto the personal attention and friendliness of an Italiancrew, MSC guests are treated to the finest Italian hospi-tality afloat.

7-Night Caribbean cruise for two in a balcony stateroomon the MSC Poesia.Sailing from Ft. Lauderdale, Florida.Valid through: November 2010 – February 27, 2011Estimated Value - $ 2,000

Norwegian Cruise LineDiscover the world of Freestyle Cruising in an outsidestateroom on one of Norwegian Cruise Line’s ships. Thisinnovative new vacation concept transforms the tradi-tional cruise into a far more personal unique experience.

7-Night Caribbean Cruise for two in an outside state-room. Select from various vessels and dates sailing fromselect ports of call.Valid through: October 2011.Estimated Value - $ 1,500



FCCA Si lent Cruise Auction

Location�&�Hours�of�Bidding:�Bids can be placed at the FCCA Silent Auction booth # 17A

Tuesday, October 26, 2010 4:00 pm - 6:30 pm

Wednesday, October 27, 2010 10:30 am - 12:00 pm, 1:00 pm - 7:00 pm

Thursday, October 28, 2010 8:30 am - 12:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Announcement�of�Winners:Winners will be announced at the closing of the Trade Show at the FCCA booth.

Note:�All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are

not included. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to

benefit humanitarian causes in the Caribbean & Latin American Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for

this silent auction. Winners will be notified the day of the event if the bidding exceeded the amount needed to verify

the auction as “valid” and the FCCA reserves the right to suspend any auction without notice, without any claims or

prejudice. By bidding you automatically adhere to these rules and can make no claims against the FCCA or its

Member Lines. All auctions are final, and payment must be made within 15 days.

Princess Cruises7-Day Caribbean or Mexican Riviera Cruise for two onone of the five star fleet of Princess Cruises (space-avail-able). Sail from one fabulous port to another and experi-ence “Personal Choice” dining, a unique and excitingoption, as well as the traditional dining experience.Relax and pamper yourself because Princess’ ships aredestinations in themselves, equal in amenities and ser-vices to any land-based resort.

7-Day Caribbean or Mexican Riviera Cruise for two. Select from various vessels and dates sailing from selectports of call.Valid through: November 2011.Estimated Value - $ 1,500

Royal Caribbean International Step aboard any of Royal Caribbean's newest floatingmasterpieces, and you'll know you are in for a totallyunique cruise experience. The amenities, staterooms andservice will exceed all of your expectations.

7-Night Mediterranean Cruise for two (space-available).Select from various vessels (Not valid on Oasis or Allureof the Seas).Valid through: November 2011 (Seasonal Sailings May-November) Estimated Value - $ 3,000


Jacksonville Miami • Ft. LauderdaleL Savannah Philadelphia

H • Buenos Aires

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Commitment to Cruise Port Development

Engineering ExcellencePlanning • Engineering • Architecture • Environmental Services • Program Management

West Palm Beach • Tampa • Cape Canaveral • Manatee • Jacksonville • Miami • Ft. LauderdaleLos Angeles • Long Beach • San Francisco • Seattle • Savannah • Philadelphia

Houston • Galveston • New Orleans • New York City • Anchorage • Honolulu Vancouver • Mexico City • San Juan • Panama City • Sao Paulo • Buenos Aires

West Palm Beach (561) 904-7400 • Tampa (813) 874-0777 www.ch2mhill.com/ports

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Your Trusted Partner for Port Development Value


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FCCA Trade Show Exhibitors

Antigua Pier Group Ltd. . . . . . . . . . . . . . . . . . . . . .1A, 2A

St. Vincent and The Grenadines Port Authority . . . . . . .3A

Barbados . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4A

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . . . . .5A

Dominica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6A

Ports of St. Maarten . . . . . . . . . . . . . . . . . . . . . . . . . . . .7A

St. Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8A

USA Blue Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9A

Tourism Development Company Ltd - Trinidad . .10A, 11A

Guatemala Tourism Board . . . . . . . . . . . . . . . . .12A, 13A

Maritima Dominicana, S.A. . . . . . . . . . . . . . . . . . . . . .14A

UBM Live - Cruise Shipping Miami . . . . . . . . . . .15A, 16A

Florida-Caribbean Cruise Association . . . . . . . . . . . . .17A

Corporacion Salvadorena De Turismo . . . . .18A, 19A, 20A

Colombia Tourism . . . . . . . . . . . . . . . . . . . . . . . .21A, 22A

Royale International Beverage Co. . . . . . . . . . . . . . . .23A

FCCA Trade Show Floor Plan

FCCA Trade Show Hours: Tuesday: 4:00pm – 6:00pm

Wednesday: 10:30am – 12:00pm, 1:00pm – 7:00pm

Thursday: 8:30am – 12:00pm


FCCA Trade Show Exhibitors

Cool Products & Hot Ideas . . . . . . . . . . . . . . . . . . . . .24A

T Shirt 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25A

Grenada Board of Tourism . . . . . . . . . . . . . . . . .26A, 27A

French Government Tourist Office/CMT USA . . . . . . . .28A

USVI Department of Tourism . . . . . . . . . . . . . . . . . . . .29A

Trinity Air Ambulance International . . . . . . . . . . . . . . .30A

Cayman Islands Government . . . . . . .32A, 33A, 36A, 37A

BVI Ports Authority . . . . . . . . . . . . . . . . . . . . . . . . . . .34A

The Port Authority of Jamaica . . . . . . . . . . . . . . . . . . .35A

International Cruise & Ferry Review . . . . . . . . . . . . . .38A

Witt Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39A

One Treasure Limited . . . . . . . . . . . . . . . . .40A, 41A, 42A

Baptist Health South Florida . . . . . . . . . . . . . . . . . . . .43A

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . . . . . . .C

Puerto Rico Tourism Company . . . . . . . . . . . . . . . . . . . . .D

Dominican Republic Ministry of Tourism . . . . . . . . . . . . .E

CTO - Caribbean Purchasing Pavilion . . . . . . . . . . . . . . . .F

AON / Chartis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G

Panama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H


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“What Can My Destination Do to Become More Competitive in the Global Tourism Market”

The global tourism market has seen a drastic decline in tourist travel as a result ofthe current economic climate that is being experienced all around the world. It isvery important that The Bahamas do whatever it can to remain competitive inorder to sustain the tourism market which is our number one industry.

Bahamian BoothsThe Bahamas can create “Bahamian Booths” all around the world in order to givepeople from all different areas a personal demonstration about what the countryis really like. The same way booths are rented in malls and other busy areas in theUnited States and around the world, the Ministry of Tourism should rent one ofthese and have displays and demonstrations about the many beautiful treasuresof The Bahamas.

One of the things that visitors to our islands love the most is our food. They canmake small samples of our wonderful cuisine and ask passersby to have a taste.After tasting the delicious food, I am sure that these people will be hungry formore information about the country. They can also use this opportunity to tellthem about the wonders that can only be found in The Bahamas such as our

beautiful beaches, colourful reefs, warm tropical waters and our many national parks and the different islands thatinhabit them. Unique treasures like the Eleuthera’s pink sand, straw handbags and shell jewels can be on hand forthem to actually touch, see and feel. They can give lots of information to curious onlookers and have travel agentson hands for immediate bookings for those who cannot wait to get to our shores. This is better and more effectivethan TV ads because it is a firsthand experience of our country.

The Tourist Exchange programmeTo remain competitive in this global tourism market, The Bahamas can also create the tourist exchange programme.This is similar to The Bahamian booths but less people will have a chance to experience it. The tourism officials canselect people from different countries to take a trip to The Bahamas so that they can tell others about their differentadventures. Word of mouth advertising is very effective because people will know that all of the wonderful thingsthat are said are true because they saw it for themselves. These people will be so overjoyed that they were chosenfor such a fabulous trip that they will tell everyone they come into contact with.

Damage ControlThe Bahamas has been losing visitors for a long time because of the bad experiences that some of our visitors havehad. Sadly, while on vacation recently in Nassau, a visitor was robbed and shot. He spent most of his vacation aswell as many additional days in the hospital. Another visitor was robbed at gun point while visiting a garden. Theseare only a few examples of what has happened to tourists in a country that promises to deliver relaxation and tranquility. This type of behavior has caused a lot of visitors to seek other destinations. The government can seek outthese people and first offer them a national apology. They can let them know that these culprits only represent a verysmall percentage of our population and that is not what The Bahamas is all about. Both the victim and their families should be offered an all expense paid trip back to The Bahamas where they should be treated like royalty. Iam sure that these same people who told others not to come will have a different opinion of our county and willencourage people to give us a second chance.

Even visitors who have endured rude or unprofessional treatment should be sought out for an apology. What is evenmore important is that The Bahamas find these people who violate our tourists and make them accountable. This typeof behavior is unacceptable and the law should give stiffer penalties to all offenders of our visitors.

Target the Right MarketsAs each visitor enters or leaves The Bahamas, they should be given a survey form to fill out. The government can

FCCA Essay Contest Winner

Taya�Russell

10 years old,

Tabernacle Baptist Academy

Freeport, Bahamas


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collect data which might also indicate those areas in other areas of the hemisphere that has more potential visitorsthan others. This could be an indication that area is probably seeking a good economic climate. Once the areashave been identified, then plans should be put in place to target them. It is proven that persons from different partsof the world are more in a better position to afford the travel. Also, where there is hardly any tourism market, theseareas should also be targeted ensuring that the message is out there on the ease of traveling to The Bahamas andwhat is available once there. A combination of these efforts might just increase visitor arrival in these challengedeconomic times.

Educate Visitors about the Other Services that we OfferMany visitors are not aware that The Bahamas is also famous for other wonderful services such as movie making, shiprepair facilities, and destination weddings. This could target another segment of the tourist market. Some of the visitors are surprised to find out that famous movie such as “Pirates of the Caribbean” and “Jaws” were actually shothere in The Bahamas. Almost all of the hotels inclusive of the Bahamas Ministry of Tourism offer wedding services forcouples wishing to get married in The Bahamas.

In addition to the wedding facilities and movie filming, large cruise ships needing repairs like the Holland AmericanCruise Line and Carnival have chosen The Bahamas to have those repairs done. The only shipyard for such servicesto be carried out is located on the island of Grand Bahama, one of the islands which make up the Islands of TheBahamas.

Lower Our PricesWherever possible, we should try to lower the prices of any and all items offered in The Bahamas for sale. Some visitors have complained that the cost of getting here and also the cost of living here is too high when on a tight budget. From the airlines to the cruise lines, to the hotels and restaurants, all should take a look at their prices andsee whether there is a possibility to lower the prices.

Let’s Do Our PartTourism is ever bodies business, here in The Bahamas and thus it is important that all of us play a part in ensuringthat our tourists are appreciated and get the respect they deserve when they come to our shores.

While it is important for us to get dollars for our goods, it is also important that we look beyond the dollar sign andappreciate that we are not the only country in the world with sand, sea and sun. They do not have to come to TheBahamas! We should never be rude to our guest nor try to harm them in any way. We should do whatever we canto exceed their expectations at all times. Let us return to the values that our forefathers taught us. Simple things like“good morning”, “excuse me”, thank you”, sir, madam” are major in our interaction with them. Just as important isthe need to tell them we appreciate them and would love to see them come again. As the Bible teaches, “little ismuch when God is in it.”

If we put God first in all of our doings, He will direct our paths. Let us implement our Christian values and teach ourchildren to respect and love others just as we should love and respect Jesus. With these things in place, The Bahamaswill be able to compete globally in any market.

Junior Division Finalists:2nd Place – Taz Shanye Raveneau, 11 years, Augier Combined, St. Lucia3rd Place – Sharina Shermane Staine, 12 years, Hattieville Pilgrim Fellowship School, Belize


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“What Can My Destination Do to Become More Competitive in the Global Tourism Market”

As some of us are aware, in 2008, the global economy took a turn for the worst.Almost 3 years later, it has become increasingly more difficult for small islandnations and countries in the Caribbean to provide for their citizens. Becausetourism accounts for the main source of income for almost all islands in theCaribbean Region, finding ways to persuade ships to come to our island is ofprime importance. Through creating and improving more attractions, providingincentives, as well as getting more exposure, I believe it is possible to persuadealmost all cruise ship liners to come to any destination in the Caribbean.

Foremost, providing and creating more attractions will prove invaluable to thetourism industry. Although the many historical sites as well as the beautiful beachesprovide for a lovely experience that many tourists will never forget, that in itselfdoes not provide enough for some visitors. If more attractions which would caterto the wants and needs of tourists are constructed, the visitors would be morewilling to come to the islands. In turn, the cruise ships would make it their primarygoal to reach and dock in the Caribbean islands. For example, if an island decidesto build a theme park or other attraction, such as a water park, the cruise ship liners would be more willing to come to the island because the passengers on the

cruise would enjoy it. More so, if an island is not able to build theme parks or other attractions, enhancing the sitesand places that attract visitors will prove invaluable to the cause. This is why I believe that creating and improvingmore attractions will prove beneficial.

Similarly, if we provide incentives directly to the cruise lines, the tourism industry of the Caribbean would boom likeit did before the global recession. Although all cruise ship liners want to make their passengers happy, the main goalof the cruise ship liner is to make money. Because of this fact, I believe if we provide incentives for the cruise linesthemselves, they would be more willing to come to our islands. Through my research I have noticed that the rates forcruise ships to dock in the Caribbean are high. One can infer that if we lower the rates and/or provide special services for the cruise liners, then the ships would be more willing as well as more likely to come to our destination.Not only that, if we provide incentives for cruise ships that are loyal and continue to dock in the Caribbean, more andmore liners would continue to make their way here, in hopes of getting these incentives in the future. Such examplesare why I believe that if we provide more incentives the cruise liners will come.

Furthermore, by exposing the Caribbean to a wider audience, the tourism in our islands will inevitably increase.Throughout my daily life, I am constantly bombarded by advertisements and commercials which highlight and showcase the beauty and allure of many places around the world. Throughout watching these advertisements I nowknow by emphasizing the natural wonders of the islands, the friendly demeanor of the local people as well as theenchantment this region has to offer, the industry would boom. If the Caribbean islands follow the examples thatother countries and places have set forth, then there will be a greater chance of cruise ships coming to the islands.In doing this, however, we as a Caribbean people must make sure not to false advertise. On the contrary, we mustmake our islands as grand and majestic as we portray them to be.

In essence, we as Caribbean people should take the initiative in helping improve our islands as well as our futures.The work that must be done can only be attained through hard work, dedication and the pride that we hold for ourislands. By creating more attractions, providing incentives, as well as getting more exposure, we can, and will succeedin making the Caribbean the most sought after vacation getaway in the world.

Senior Division Finalists:2nd Place – Terrikia Andia Benjamin, 13 years Antigua Girls High School, Antigua & Barbuda3rd Place – Renell Agard, 13 years, Washington Archibal High, St. Kitts

Michael D. Vante

16 years old,

Charlotte Amalie High School

St. Thomas, U.S. Virgin Islands


FCCA Cruise Conference Program

Documents

Transcript of FCCA Cruise Conference Program