Fathima Group Company Profile

www.fathimagroup.com

CORPORATE PROFILE

Achieve . Aspire

Vision-Beyond BoundriesBoundaries challenge us. We brave the hurdles and go beyond them. Always driven by higher values and guided by the right sense of direction, we pursue excellence in service and strive to achieve it.

We started with humble steps and progressed by leaps and bounds, into a large corporate entity. This journey has helped us cross many challenges and go far beyond our boundaries.

With a versatile team from all departments of a corporate house we strive to maintain and improve our quality at every step.

Foreseeing a world of progress where wediscover new realms of customer satisfaction.

Fathima Group of Companies 2

E.P. Haji MoosaChairman

E.P. Haji SulaimanManaging Director

Simple start upEstablished in 1968 Fathima Group of Companies progressed alongside Abu Dhabi, thereby making it one of the oldest companies here with the strongest relationships with customers.

We started as a friendly shop around one’s neighbourhood, today, 45 years later we remain steadfast on its founding values of honesty, innovation and friendliness.

With 22 business verticals, presence in five countries, more than a billion dirhams company, and with around 300 vehicles Fathima Group has become a large conglomerate and still yearns to grow further.

We have always strived to maintain our image of “excellence is our currency” at Fathima amongst our customers. Website: www.fathimagroup.com

Dreams to Reality...


TeamworkThe famous lines by Henry FordComing together is a beginning.Keeping together is progress.Working together is success.

We at Fathima believe and follow this in every step we take forward.

Strenuous efforts, Collective results...


RetailThough the group has presently many diversified interests, retailing remains its staple business activity. With the group’s far-reaching chain of supermarkets, hypermarkets, department stores the major revenues are still being realized from this mainstream business under the popular brand name ‘Fathima’. With Al Bateen Mall in Abu Dhabi, Fathima group has made a successful entry into the complex arena of mall management.

The consistent growth of about 25 retail outlets in three GCC countries during the last four decades has given the group, the buoyancy to grow further.

Fathima Retail has made their presence felt not only in UAE but also in Oman, Kuwait, Qatar, Saudi Arabia and beyond.

An exciting world of shopping...Fathima Group of Companies 8

CateringFood & Catering Services is yet another division of Fathima Group under the name and style of Fairway Catering. Having invested heavily in this project, Fathima boasts of an automated industrial kitchen with a capacity of 70,000 meals, over 1000 employees, and a large fleet of custom designed vehicles to deliver their services.

The company has the accreditation of HACCP and ISO 22000 certification for their quality, logical cost effectiveness, reliability, and state-of-the-art facilities. Additionally, they have recently tied up with Dubai Quality group as corporate members.

Our excellence in service has won us a broad clientele to name a few, RTA, DWTC, ENOC and other industrial giants.

Website: www.fairwaymiddleeast.com, www.mrcookuae.com

The Experience...Fathima Group of Companies 10

TradingCold Stores

Wholesale & Cash Carry

Feltron

Communication Initiatives

Imports & Exports

Marine



Cold StoresFathima Trading & Cold Stores Co. W.L.L. heads frozen division of the group. The company employs over 50 people in the cold Depots located at Abu Dhabi, Dubai, Al Ain, Oman, Qatar, and Saudi Arabia. A total capacity of 5000 metric tons to cover the entire UAE and GCC market, with imports from Brazil, South America.

A large fleet of refrigerated vans takes care of prompt dispatch and delivery serving a broad market consisting of retailers, wholesalers, hypermarkets, supermarkets, star hotels, catering companies, ship chandlers and restaurants. The company deals in a variety of frozen brands from Europe, Far East, USA, Asia and the Middle East.

HACCP accredited, a reputed ISO certified company; the products conform to stringent quality standards and packing specifications.

Frozen delights!

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Wholesale & Cash CarryFathima Group is known for its unwavering commitment to providing better prospects for customer requirements. The group independently handles diverse sectors with its verticals. With a total warehousing and vehicle capacity of 100,000 sqft and 60+ vehicles, Fathima is geared up in terms of technology and manpower to meet expectations of renowned brands, corporate orders and institutional sales.

The dry division caters to horeca segment, organized retail segment and supermarket domains.

Some of the esteemed clients are Seha, Emirates Heritage Club, Al Habtoor Leighton, Aldar, Kelvin Catering, and UAE Armed Force.

Exploring new arenas of progress


FeltronWe at Fathima have always been on the forefront when it comes to understanding changing Lifestyle trends and responding promptly whenever there is an opportunity. Such was the case for the development of electronics and home appliances division, Feltron with its Introduction in year 2006.

The euphoria in electronics consumerism had already begun, however, we were not left behind. Our strategy to enter the competitive market with a brand that satisfies the lifestyle aspirations of the customers while ensuring quality and affordability, ultimately paid off.

Today under the brand Feltron, we have a range of Products with innovative and user-friendly designs, not to mention the added advantage of reasonable pricing.

We are committed to provide total home solutions and presently our product range includes televisions, DVD players, music systems, energy savers, washing machines, air coolers, refrigerators, blenders, grinders and microwave ovens among many others.

Website: www.feltron.co

The Future is on...


Communication InitiativesIn synonym to the organisational idea of diversity, Fathima group has tied up with the largest telecom company Etisalat in UAE as one of the regional distributor in handling wholesale and retail sales of Wasel Sim cards and activation.

Our division provides the best variety of numbers competitively and maintains high standards of customer service with a broad network of over 14 outlets which have been established across the UAE to facilitate fast and glitch-free retailing.

Our strength lies in the commitment of being the most successful regional distributor for the esteemed telecom provider in the region with the help of a strong, trained outdoor sales force that is mobilized to handle wholesale operations to other retailers in the emirates.

We have recently been accoladed with Excellent performance Award in recognition of commitment, dedication and outstanding record breaking sales performance during the • First quarter of the year 2012.• Second Quarter of the year 2010

We have a division which has a strong team of qualified professionals who believe in the slogan - “Distinct service, distinguished results.”

The product range includes Wasel Prepaid Simcards, OTAR (Over the Air Recharge) Pre-paid recharge cards.

The division’s tireless team effort and the infrastructure including a state of art activation centre with a toll free number dedicated to ensure immediate activation and instant complaint handling ( 800 FATIMA or 800 328462), helps to deliver the highest of the standards in the industry.

Empowering connectivity


Imports & ExportsThe division by the name of Althaf exports located in Kerala, India has been successfully running with activities, namely logistics, export and import of commodities like food, non-food items, textile and garments.

Diminishing Boundaries


MarineFathima has recently dived into this sector of business. Marine business has always been the staple business of the Gulf.

Having recently forayed into this market we hope to include the educated manpower and latest technology for the trading for sea food like fish, prawns and lobsters.

Aqua-venture!

ManufacturingBakery

Palm Spring Pure Water

Fairway Flour Mills

Perfumes

Apparels



BakeryOur foray into bakery products, Al Ghazal Bakery is one of our most successful manufacturing initiatives.

With a highly automated and state-of-the-art plant we assure that our quality is consistent and we continue to be at par excellence. We offer a delectable selection of breads, pies, pastries, cakes, biscuits and now croissants.

With an output capacity of 5 tons of flour on a daily basis we aim to be leaders in this division.

Al Ghazal Bakery is synonymous for the goodness and freshness of bakery products.

Lingering freshness!


Palm Spring Pure WaterOpportunity strike cords again! This happened with us at Fathima group when we set off to provide pure drinking water in a dry region like Middle-East especially when there is a scarce natural drinking resource.

Equipped with state-of-the-art technology in distillation and purification, Palm Spring water offers pure and natural taste drinking water enriched with minerals and fluorides.

With an ISO 22000 certification and HACCP quality assurance, Palm Spring reiterates their commitment to provide quality water in eco-friendly methods thereby, ensuring a healthier way to recharge one’s mind and body. Key focus remains on best hygiene practices and flawless distribution methods through the Royal County Channel.

A host of services like emergency call-out service, prepaid coupon system, convenient credit card payment facility, catering to about 9000 residences and a 24/7 customer support facilities on 800PALMS make Palm Spring Pure Water truly one of a kind.

Website: www.palmspringuae.com

Pure Nature; Pure Water


Fairway Flour MillsStarted in a modest level two decades ago, Fairway Flour Mills today is a leading name in its industry to over a range of products catering to meet the growing demands from all over the region and beyond.

Putting hard work and determination in its right proportion, the venture has grown in stature as well as its credibility features with its Milling plant.

Fairway Flour Mills has always been focusing on the grade of quality and keeping its promise of first class quality; it produces and distributes an array of our products to utmost customer satisfaction.

Website: www.fairwaymiddleeast.com, www.mrcookuae.com

Bringing the taste of supreme quality


PerfumesFathima has wafted into the extremely sensitive cosmetics and perfumes market.

Despite its high-profile personality and unique fragrances, the perfumes are reasonably priced so as to appeal to the diverse shopper segments.

The brand is available across the Middle East at all leading shopping centers including Fathima outlets.

Redefining Lifestyle


ApparelsWith our strong presence in India as well we have successfully established four full fledged factories for manufacturing apparels for men, ladies and children.

Walk out in your best attire!

SAAS TowerHotel “ SAAS Tower”, the 1st Hotel to be rated Gold*Plus Star rating in Kerala , which is called God’s own country. The hotel is strategically located in the heart of the city and just a stone’s throw away from the main boat jetty, a sightseeing locality and at a distance of about 30 kms from Cochin International Airport.

Being at a prime location in the commercial city of Cochin, the hotel forms a perfect base to business and leisure travelers.

Savour the lip smacking delicacies at the superb multi - cuisine restaurant at the SAAS Tower! Try out the traditional Kerala cuisine prepared by the chefs keeping in mind taste And hygiene. Chefs at the special kitchen of SAAS Tower Hotel serve you mouth watering Dishes to make your stay an enjoyable one.

The conference halls at SAAS Towers with Wi-Fi connectivity are perfect venues for Conferences & business events as well as function as venues for wedding receptions and Family get-together.

Website: www.saastower.com

Luxurious interiors that match your great desires...Fathima Group of Companies 38

Fast Food & RestaurantsFathima’s fast food & restaurant segment continues to grow in the fast lane in terms of consumer satisfaction and strong customer loyalty.

A completely renovated and upgraded menu selection places our outlets as upscale quick service restaurants which offer more service and higher quality food. Equally good is the ambience of our restaurants which invigorates warmth and induces an enchanting experience.

Our quality of food and unparalleled strive to achieve freshness and innovation results in a unique dining experience. Among the numerous restaurants and cafes managed by the Fathima Group, the most remarkable is the Al Asalah Heritage Restaurant at the Abu Dhabi Marina.

More than a delicious treatFathima Group of Companies 40


Built to last & kempt to perfection

Fairway Middle East Building Cleaning Services LLCFathima takes care of construction and Facility Management. We ensure that every service contractors are present at the right time in the right place. Managing multiple and diversified facilities in multiple locations keeping high quality and controlled costs is the core competency at Fathima.

The company also undertakes setting up of remote camps and related facilities for varied clientele. Based on customer specification, the land is set and the structure is erected to be developed into fully furnished turnkey projects.

In the process the full spectrum of activities right from the design & build of camp structures to total facility management including all operational and management support for the clients are taken care of.

Gray DolphinCheering ripples on the blue seas…Friendly rays of the setting sun…Warm kiss of a gentle breeze…Eclactic aroma wafting around…enjoy every moment.There is so much to see, and so much to share. Gray dolphin is here to make your day.

Get onboard Gray Dolphin for an exciting 100 pax cruise along the Abu Dhabi corniche. Have fun, food and memories all along the serene waterway.

We offer you a suite of cruise and catering options to suit your liking and budget.

Website: www.graydolphin.com

Cruise to Cherish


Group of Fathima Co. LLC- Fathima Supermarket LLC - UAE & Oman- Al Bateen Mall Supermarkets & Department Stores - UAE- Fairway Catering Services - UAE- Fathima Catering & Camp Service - UAE- Fathima/Fairway/Marhaba Cold Store - UAE, Oman, Saudi Arabia & Qatar- Fairway General Trading Co. - UAE & Oman- Feltron Electronics & Home Appliances - UAE, Oman & Hongkong - Fathima Telecom Division - Abu Dhabi- Althaf Exports - India- Royal County General Trading LLC - UAE- Al Gazal Bakery - Abu Dhabi, Saudi Arabia & Qatar - Palm Spring Pure Water - UAE- Fairway Flour Mill - UAE- Perfumes - UAE - SAAS Hotel Apartments - India - Al Asala Restaurant (Fast Food) - Marina, Abu Dhabi- Foodzone Fast Food - UAE - New Food Zone Cafeteria (Fast Food) - Marina, Abu Dhabi- Fairway Middle East Building Maintenance- Gray Dolphin Ride Boat LLC - Abu Dhabi- Fathima Fuel Station - Oman


Corporate Office: Tel: +971 2 4433490, Fax: +971 2 4451781, Abu Dhabi, UAEEmail: [email protected], Website www.fathimagroup.com

UAE | OMAN | INDIA | Hong Kong

Fathima Group Company Profile

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