1. ....FAST MOVING FOOD BUSINESS..

2. CONTENTS INTRODUCTION A GLANCE A THE THE HISTORY OF THE COMPANY COMPANY PROFILE ADVANTAGES OF ITC OVER ITS COMPITITORS EVOLUTION OF THE FOOD PRODUCTS OF ITC CONCLUSION

3. INTRODUCTION On August 2001 it made a modest entry to the food market. Started with Kitchen of India. Large size of the food market. It understood Indian palate well. Sensed their scope in the food market

4. HISTORY OF ITC It was incorporated on 24th August 1910 under the name Imperial Tobacco company of India Ltd. Started its journey from a leased office in Kolkata. Pioneers in introducing the cigarette to the Indian market Later diversified to products such as packaging,hotels,paper boards etc The full stops in the

5. COMPANYS PROFILE Mr. Y.C Deveshwar is the chairman of ITC Chiranjan Dar is the ITC Foods chief executive. Its headquarter is located in Pulakeshi nagar,Banglore. Its having 40 food factory across the country. Deals with products such as flour,salt,confectionaries,snacks ,biscuits etc. Market leader in flour Have its own R&D

6. PLUS POINTS TO ITC From the Agri- business division it draws good advantages for the food business. ITCs retail network for cigarettes. Follows the right strategy to produce fragmented brands.

7. PRODUCTS

8. EVOLUTION OF THE PRODUCTS AASHIRVAAD 50% market share Scope for growth Advertising is done in a tactful manner The product is tweaked for different markets

9. CONT

10. CONTD AASHIRVAAD SPICES Formulated a strategy to go for blends Tough competition in creating a differentiation Initially targeted the Southern market BINGO Most audacious move in the food sector Having a market share of 10- 12 percent Needed to be very innovative for survival

11. CONCLUSION Crossed the first hump Ranked 3rd among the food companies in the country Profitability ,a matter of concern Lagging in the confectionery department Future plans.