SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE

Presented by:

HARSHA MATTA

SYBFM

CHM COLLEGE

ULHASNAGAR

Fastest Growin

g Sector

In Early

1980’s Till

1990’s.

After 1990’s, Introduction Of

Other Product Types

Fourth Largest Sector

Of Indian Econo

my

Market Size Of More Than 60000 Crore

Introduction

Also known as Consumer Packaged Goods (CPG)

Well established distribution network,

Low penetration levels,

Absolute profit made on FMCG products is relatively

small but they sell in large quantity & earn large profits,

Intense competition between the organized and

unorganized segments,

Lower per capital consumption &

Low operating cost.

SWOT Analysis

STRENGTHSWEAKNESSOPPORTUNITIESTHREATS

Weakness • Lower Scope Of Investing In Technology And Achieving Economies Of Scale, Especially In Small Sectors• Low Exports Levels• "Me-tooʺ Products, Which Illegally Mimic The Labels Of The Established Brands. These Products Narrow The Scope Of FMCG Products In Rural And Semi-urban Market.

Opportunities Untapped Rural Market• Rising Income Levels, I.E. Increase In Purchasing Power Of Consumers• Large Domestic Market- A Population Of Over One Billion.• Export Potential• High Consumer Goods Spending

Threat •Removal Of Import Restrictions Resulting In Replacing Of DomesticBrands• Slowdown In Rural Demand• Tax And Regulatory Structure

SWOT Analysis

FMCG Category & Products

Household Caree.g. laundry soaps, mosquito repellents, dish cleaners etc.

Food & Beveragese.g. soft drinks, bakery products, tea, coffee, vegetables etc.

Personal Care

e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.

Packaging

Attractive packs

Vibrant colors

Pack will show the important feature of product

Protective packaging( bru coffee)

Size wise packing (Navratna oil and Colgate)

According to segmentation of Market

Packaging should be enhanced time by time

Affordable packs ( coca cola 200 ml).

Advertisement

Huge investment on advertisement

Frequent broadcast

Specially during peak hours

During live matches

During popular TV shows

Target TV channels ( M TV, V TV)

Through banners, posters, trial packs, events, hoardings, radio etc.

Based on Market Research

Why Advertisement?

As a reminder

To inform about our product

To show the success of brand

To attract the customers

To hamper the unsecured mind of consumer (e.g. saffola,dettol)

To arise the need purposely

To attach consumer emotionally with product

To show facts and figures of products

Hindustan Unilever Limited

Earlier known as Hindustan lever limited.

It was formed in 1933 as lever brothers India limited Headquartered in Mumbai.

Hul is the market leader in Indian products such as tea, soaps, detergentsetc.

The company’s statement of corporate purpose is to ³meet the everyday needs of people,

everywhere.´

The company was renamed in late June 2007 to³ Hindustan unilever limited.

Hul holds 100 factories across India for manufacturing its diverse product range.

ITC

ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 bln and a turnover of US $ 6 bln.

ITC ranks among India's 10 Most Valuable (company)Brands.

While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export.

ITC is rated among the World's Best Big Companies. BOARD OF DIRECTORS

Domestic Players

B R I TA N N I A I N D I A LT D . ( B I L )

D A B U R I N D I A LT D .

I N D I A N T O B A C C O C O R P O R AT I O N LT D . ( I T C L )

M A R I C O

N I R M A LT D .

C A D B U R Y I N D I A LT D . ( C I L )

C A R G I L L

C O C A - C O L A

C O L G AT E PA L M O L I V E I N D I A

H . J . H E I N Z C O .

H I N D U S TA N L E V E R LT D . ( H L L )

N E S T L E I N D I A LT D .

P R O C T E R & G A M B L E

Foreign Players