Fashion Spread Production Process (LO4)

Olivia Lewis-Brown

Step 1Brightness, Contrast and colour editingFor this image I wanted to bring out the deep colors of greens and browns within the background. I also wanted the contrasting colours of the mise en scene to frame my main focal point being my models outfit, her hands are even positioned to frame her face and showcase her jewelry.

Step 2 Adding Outfit InformationFor this feature I used a bold font in yellow ocher to convey my information, I also gave my spread a title “ Spring Dreaming” to re establish the theme of spring fashion through an accurate informal pun. I have then used a font style of photoshop to outline my text.

Final Cover Image Adding Beauty Notes/ Extra Information For this final edit I wanted to add an extra advertisement element by including my models makeup and beauty as another form of advertisement to appeal to my female target audience beauty routine. This also includes more brands and gives my spread a more diverse appeal. The font and use of the eraser tool stress effect I have created tears and rips in the white outline to stay with the informal stylistics of my spread.