Fashion Spread Production Process (LO4)

Olivia Lewis-Brown

Step 1 Brightness, Colour and Contrast EditingWhen editing this image I wanted to bring out the natural bright colour scheme illuminated by natural high key lighting. For this I used the layer brightness and contrast effect in photoshop to brighten the image and I only used a slight contrasting effect to take away any harsh shadows which may appear on the models face. I then used the colour bars In photoshop's layer editing to bring out certain colours such as yellows,greens and blues, which then take attention away from any darker less dramatic colour tones in the mise en scene such as the brown of the water and deep blue of the narrowboat in the background. making colours brighter also outline the model as being the main focal point as all props and mise en scene elements direct the viewer's attention onto her.

Step 2 Adding relevant image information The use of a title “ Sunflower Paradise” re establishes the signified main focal point to be the sunflowers on the dress of the model. The explanation of the outfit below the title is made bold and outlined using the photoshop text effect design option. The use of a bold retro font coincides with the slight retro theme suggested through the use of mise en scene props such as the vintage pendleton bike in baby blue and the use of coverless books as well as the vintage edna glasses my model wears. This is to appeal to a diverse range of age groups as the retro style can relate to old and young consumers.

Step 3Adding QuotesI wanted to add a quote to give the model a sense of primary involvement and draw in the reader through not only a direct address but the

models point of view. This quote gives a sense of realism to the model and defines her as more than just a showcase aspect of the image. The quote is also meant to relate to readers personal opinions and keeps as informal and friendly atmosphere and tone. This technique of involving the model can also be seen in such issues as Vogue and Elle magazine. The use of positive words such as “happy” and “ good” also conveys a positive atmosphere to readers therefore giving the overall reception of the image a positive message and tone.

Final Cover Image This final landscape spread utilizes both conventions of a spread such as the use of quotes and in depth informative information on clothes, prices and brands. The use of high key, natural lighting helps give all objects in the shot its own definition and helps draw attention to the model combined with her use of direct address. The use of a vivid colour scheme also conforms with the typical connotations of the spring season such as bright yellows and greens as well as the inclusion of the flower motif signifies the covers genre. The picnic style layout is meant to appeal to a British target audience ideals for spring picnics and references to the idea of fun and relaxation for this season.