Farmers’ Market Promotion Program 2017 - 2020 · Strategy Another in -person training at ......
Transcript of Farmers’ Market Promotion Program 2017 - 2020 · Strategy Another in -person training at ......
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Farmers’ Market Promotion Program 20 17 - 20 20
Am e lia Moore , P rog ra m Coord in a t o ra m e lia @e co log yce n t e r.o rg
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● Promote Certified Farmers’ Markets to o ve r 2 m illio n Ca lifo rn ia n s
● In c re a se t h e ca p a c it y o f Ma rke t Ma n a g e rs
● Bu ild a cu lt u re o f d a t a co lle c t io n & e va lu a t io n
● Gro w a n d s t re n g t h e n t h e Allia n ce
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● Promote Certified Farmers’ Markets to over 2 million Californians
● Increase the capacity of Market Managers
● Build a culture of data collection & evaluation
● Grow and strengthen the Alliance
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Promote Certified Farmers Ma rke t s
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Social Media10 la rg e m e d ia a sse t s
30 sm a lle r
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FMfinder.org
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80%Increase in web traffic to FMFinder.org
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1.7millionTOTAL CALIFORNIANS REACHED BY OUR CAMPAIGN
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Turning Likes into Lemons: Social Media St Farmers' Markets
Tuesday at 3:15PM
Amelia Moore, CA Alliance of Farmers’ Markets
Allen Moy, Pacific Coast Farmers’ Market Association
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At the California Small Farms Conference, February 22 2019
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Since training, have you implemented something you learned?
Did this training assist you in your role increasing access to locally produced agricultural products?
What was implemented?● Two new Certified
Farmers’ Markets
● New partnership with a school to do outreach
● New use of social media to promote
● Creative ways to enforce market rules
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What’s Next?● More Videos and an Op -Ed
Strategy● Another in -person training at
the 2020 CA Small Farms Conference
● Revising the Market Manager Manual
● Increasing data collection partnerships
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Turning Likes into Lemons: Social Media St Farmers' Markets
Tuesday at 3:15PM
Amelia Moore, CA Alliance of Farmers’ Markets
Allen Moy, Pacific Coast Farmers’ Market Association
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Thank you!Amelia Moore
a m e lia @e co lo g yce n t e r.o rg
510 -54 8 -2220 , e xt 24 3