Restaurant Social Media: Turning Likes Into Guests
Transcript of Restaurant Social Media: Turning Likes Into Guests
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Social Media Tips & Inspiration For #Restaurants
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Why We’re Talking About Social MediaWhat You Don’t Know Can Hurt You
YOUR GUESTS: 46% of guests look towards social media when making a purchase or dining choice.
REVENUE: 3 in 5 business owners say that social media has helped them to acquire new customers.
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Today’s Agenda
• Determining which social media channels are for you• Developing your restaurant’s social media engagement strategy• The ABC’s of restaurant social media• Restaurant brands serving up social media success
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What Does A Good Restaurant Social Media
Strategy Look Like?
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COMPONENTS OF A GOOD SOCIAL MEDIA STRATEGY
Be where your guests are
Prioritize guest experiences
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Restaurant Social Media
Restauranteur Top 5
Yelp
OpenTable
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Turn Likes Into Guests
STEP 1: What are your top 3-5 networks? Create accounts.
… it’s as easy as 1,2,3
STEP 2: Update your restaurant information and add your menu.
STEP 3: Listen + engage with your guests online and off.
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The ABC’s of Restaurant Social Media
Always RespondBe Transparent
Capture Attention
Everyone has to eat…and 700 million of those people are also on social media.
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Your Social Media Menu
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Give Them Something To Talk About More then 29% of guests admit to posting on
social media WHILE they’re at a restaurant.
MENU
Contests $$
Coupons $$$$
Food Photos $$$
Menu Specials $$$
Hours & Location $$$$
Exclusive Perks $$$ Business Updates $$
Direct Dialogue $$
Employee Openings $
Entrees Appetizers
Dessert
Guest Photos $$$ Employee Spotlights $$
Ask Questions $$$ Use Hashtags $$$$
Respond To Reviews $$$$
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Download the full webinar recording, today.
http://bit.ly/RestaurantSocialWebinar