Fantasy4All is a brand by Just Mobile Sdn. Bhd., a MSC status company Tel: +603 9222 4989 Fax: +603...

Fantasy4All is a brand by Just Mobile Sdn. Bhd., a MSC status companyTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.Fantasy4All.com

FantasyFifa Women’s

World Cup

By

Illustrations are based on a neutral brand, Coca-Cola


Synopsis

• Fantasy sport is so ENGAGING that employees get fired for playing it in the office

• The higher the engagement, the higher the brand recall and the higher the intent to purchase

• …thus the higher your ROI

• Fantasy sport is so ENGAGING that employees get fired for playing it in the office

• The higher the engagement, the higher the brand recall and the higher the intent to purchase

• …thus the higher your ROI

IT SUPPORT SOLUTIONS• ENIM IRIURE ACCUMSAN EPULAE.• MOLIOR VICIS FEUGIAT.• QUADRUM QUIDEM NISL EA.• HAERO UT NUTUS ACCUMSAN.• GENITUS, TE VERO, ERAT.


Who Is Fantasy4All?

• Fantasy4All is global fantasy sports provider that offers compelling sports apps on Web, Facebook, iPhone, Blackberry, Android, WAP/Java, & more

• We offer white-label sports solutions that are customized to enhance your marketing and branding efforts

• We work with clients like you to achieve your marketing and branding goals and to gain fast ROI

• Fantasy4All is global fantasy sports provider that offers compelling sports apps on Web, Facebook, iPhone, Blackberry, Android, WAP/Java, & more

• We offer white-label sports solutions that are customized to enhance your marketing and branding efforts

• We work with clients like you to achieve your marketing and branding goals and to gain fast ROI

Countries Clients & Partners

U.K

Australia

Finland

South Korea

Singapore

Malaysia

Vietnam

India

GLOBAL RECOGNITIONWe have worked with world-class partners and clients across the world

Our Clients & Partners

Just Mobile Sdn. Bhd., a MSC status companyTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.JustMobileInc.com

What Our Clients Say About Us?

• “Just Mobile could be the best supplier we ever worked with”– Nicholas Sagau, Head of IT, Media Prima

• “It was a pleasure having to work with Just Mobile during the intense period of the (Asian Cup) tournament and it has proven to us that they are able to work well under pressure. We were happy to have experience his determination and promptness in making sure the success of the project. – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)

• “Just Mobile could be the best supplier we ever worked with”– Nicholas Sagau, Head of IT, Media Prima

• “It was a pleasure having to work with Just Mobile during the intense period of the (Asian Cup) tournament and it has proven to us that they are able to work well under pressure. We were happy to have experience his determination and promptness in making sure the success of the project. – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)

Just Mobile Sdn. Bhd., & Just IT, a MSC status companyTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.JustMobileInc.com, www.JustIT.com.my

What Our Clients Say About Us?

• “Our management is most happy with your efficient fast development turnaround time. We are now thinking of contracting you for all our future apps” – Elizabeth Lay, Business Development Manager, The Edge Malaysia

• “Our management is most happy with your efficient fast development turnaround time. We are now thinking of contracting you for all our future apps” – Elizabeth Lay, Business Development Manager, The Edge Malaysia

Just Mobile Sdn. Bhd., & Just IT, a MSC status companyTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.JustMobileInc.com, www.JustIT.com.my

Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com

Recent Project: Fantasy AFC Asian Cup & Prediction Game

• Fantasy product: Fantasy Asian Cup & Prediction Game

• Client: Asian Football Confederation (AFC)

• Platform: Web, Facebook and mobile

• URLs:• http://fantasy.afcasiancup.com• http://apps.facebook.com/fantasyasiancup/• http://fantasy.afcasiancup.com/index_ip.php

• Date: Jan – Feb 2011

• Fantasy product: Fantasy Asian Cup & Prediction Game

• Client: Asian Football Confederation (AFC)

• Platform: Web, Facebook and mobile

• URLs:• http://fantasy.afcasiancup.com• http://apps.facebook.com/fantasyasiancup/• http://fantasy.afcasiancup.com/index_ip.php

• Date: Jan – Feb 2011

http://fantasy.afcasiancup.com/

http://apps.facebook.com/fantasyasiancup/

http://fantasy.afcasiancup.com/index_ip.php

http://fantasy.afcasiancup.com/

http://apps.facebook.com/fantasyasiancup/

http://fantasy.afcasiancup.com/index_ip.php

Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com

Recent Project: Fantasy AFC Asian Cup & Prediction Game

“It was a pleasure having to work with Fantasy4All during the intense period of the (Asian Cup) tournament and it has proven to us that they are able to work well under pressure. We were happy to have experience his determination and promptness in making sure the success of the project” – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)

“It was a pleasure having to work with Fantasy4All during the intense period of the (Asian Cup) tournament and it has proven to us that they are able to work well under pressure. We were happy to have experience his determination and promptness in making sure the success of the project” – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)


What Is Fantasy Fifa Women’s World Cup 2011 ?

Fantasy Fifa Women’s World Cup 2011 is an addictive game where you can own a virtual women's football team and buy real-life footballer’s (Nadine Angerer, Ursula Holl, Saskia Bartusiak) to play for your team

Your fantasy team’s performance is decided based on performance of the real-life footballer’s when they compete in real-life game.

Fantasy Fifa Women’s World Cup 2011 is an addictive game where you can own a virtual women's football team and buy real-life footballer’s (Nadine Angerer, Ursula Holl, Saskia Bartusiak) to play for your team

Your fantasy team’s performance is decided based on performance of the real-life footballer’s when they compete in real-life game.


How To Play Fantasy Women’s World Cup?

For example, Jane joins the Fantasy Women’s World Cup game and creates a fantasy football team called Jane11. She selects Brandi Chastain to play for this fantasy team

When Chastain scores a goal in a World Cup match, her goal will be converted to fantasy points in Jane’s fantasy team, say 5 points for one goal scored

Jane will earn points from her World Cup players in Jane11 team, and the accumulated points decides Jane’s ranking in the fantasy league standings

For example, Jane joins the Fantasy Women’s World Cup game and creates a fantasy football team called Jane11. She selects Brandi Chastain to play for this fantasy team

When Chastain scores a goal in a World Cup match, her goal will be converted to fantasy points in Jane’s fantasy team, say 5 points for one goal scored

Jane will earn points from her World Cup players in Jane11 team, and the accumulated points decides Jane’s ranking in the fantasy league standings


How Popular Is Fantasy Sports?

PremierLeague.com has over 2 MILLION fantasy sports users

More than 27 million people plays fantasy sports in the United States, a $1.6 billion industry in America

Fantasy sports attracts 1.6 million players in Britain, 2.5% of the total population. Fantasy cricket attracts 750,000 in India

PremierLeague.com has over 2 MILLION fantasy sports users

More than 27 million people plays fantasy sports in the United States, a $1.6 billion industry in America

Fantasy sports attracts 1.6 million players in Britain, 2.5% of the total population. Fantasy cricket attracts 750,000 in India

FACTS & FIGURES“Between October 2003 and May 2004, 7 million Americans visited on average 200 fantasy sports Web pages per person per month. Standard sports visits turned 107 pages, entertainment 148 pages, and news sites only 75 pages a month” - From News.com

FANTASY SPORT IS A FUN & ENGAGING MEDIA27 million adults play fantasy sports in U.S- From The Fantasy Sports Trade Association (FSTA)


Why People Play Fantasy Sports?


Fantasy Sports Demographic – A Marketer’s Dream

The average fantasy sports player is male & female, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.

Reference: http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html

The average fantasy sports player is male & female, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.

Reference: http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html

FACTS & FIGUREScomScore's analysis found that an average of 4.7 million Americans per month visited fantasy content . On average, these users spent 93 minutes viewing 219 pages of fantasy sports content in a given month.

http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html





How Is Our Fantasy Game Better Than The Rest?

Multi-Platforms Our fantasy games allow users to play on 6

platforms,1. Web2. Facebook App3. iPhone4. Android5. Nokia Widget6. WAP/Java

• A user that registers on web can manage his team on Facebook and check his standings on iPhone

Multi-Platforms Our fantasy games allow users to play on 6

platforms,1. Web2. Facebook App3. iPhone4. Android5. Nokia Widget6. WAP/Java

• A user that registers on web can manage his team on Facebook and check his standings on iPhone


Case Study: Fantasy World Cup 2010 in Facebook

We launched FIFA Fantasy World Cup on Web from June to July 2010

We obtained 25,000 users without spending a SINGLE CENT on marketing

Results: 25,000 total users played in one month 1,300 new users joined per day All users joined from friends’ invitations

(viral marketing)

We launched FIFA Fantasy World Cup on Web from June to July 2010

We obtained 25,000 users without spending a SINGLE CENT on marketing

Results: 25,000 total users played in one month 1,300 new users joined per day All users joined from friends’ invitations

(viral marketing)


Case Studies: Fantasy World Cup Vietnam

Viettel, Vietnam’s biggest mobile operator, launched Fantasy World Cup from June to July 2010

Results: 25,000 users joined Viettel’s Fantasy World Cup

during FIFA World Cup 2010

1,000 new users joined per day

Viettel, Vietnam’s biggest mobile operator, launched Fantasy World Cup from June to July 2010

Results: 25,000 users joined Viettel’s Fantasy World Cup

during FIFA World Cup 2010

1,000 new users joined per day


How Engaging Is Fantasy Sport?

40% of fantasy users set fantasy sites as their homepage

8.27 minutes is the average site log-on time for each user

55% of users are referred to fantasy sites by friends

40% of fantasy users set fantasy sites as their homepage

8.27 minutes is the average site log-on time for each user

55% of users are referred to fantasy sites by friends

FACTS & FIGURES“Between October 2003 and May 2004, 7 million Americans visited on average 200 fantasy sports Web pages per person per month. Standard sports visits turned 107 pages, entertainment 148 pages, and news sites only 75 pages a month” - From News.com

FACTS & FIGUREScomScore's analysis found that an average of 4.7 million Americans per month visited fantasy content . On average, these users spent 93 minutes viewing 219 pages of fantasy sports content in a given month. – From comScore


Cameron Pettigrew Got Fired For Playing Fantasy Sport?

Fantasy sport is soooo engaging that people get fired for playing fantasy sports in the office

Fidelity Investments fired four employees (including a manager named Cameron Pettigrew, left photo) for playing fantasy football at work (http://www.aolnews.com/2009/12/17/fired-over-fantasy-football-the-unfortunate-case-of-cameron-pet/)

Fantasy sport is soooo engaging that people get fired for playing fantasy sports in the office

Fidelity Investments fired four employees (including a manager named Cameron Pettigrew, left photo) for playing fantasy football at work (http://www.aolnews.com/2009/12/17/fired-over-fantasy-football-the-unfortunate-case-of-cameron-pet/)

http://www.aolnews.com/2009/12/17/fired-over-fantasy-football-the-unfortunate-case-of-cameron-pet/





Fantasy Sport Offers High Sponsorship Impact

The graph shows level of engagement for different sport properties The impact of sponsorship is higher for properties with high level of

engagement Fantasy sport is a high engagement property thus high in sponsorship

impact

The graph shows level of engagement for different sport properties The impact of sponsorship is higher for properties with high level of

engagement Fantasy sport is a high engagement property thus high in sponsorship

impact


Sponsorship Recall Is Directly Proportionate To Engagement

The more fanatic/engaged are the sports fans, the better they can recall your brand

This means fantasy sport is an effective branding tool for fans to recall your brand

The more fanatic/engaged are the sports fans, the better they can recall your brand

This means fantasy sport is an effective branding tool for fans to recall your brand


High Engagement Offers High Intent To Purchase

• The more fanatic/engaged the sports fans, the higher chance they will purchase your product

• This shows fantasy sport is an effective sales tool for fans to purchase your product

• The more fanatic/engaged the sports fans, the higher chance they will purchase your product

• This shows fantasy sport is an effective sales tool for fans to purchase your product


How Do You Get Your Brand Across To Users?

We will give you the whole user database to you

We shall place your ads or your sponsors’ ads strategically on each page on the game

We can conduct market surveys for you

We will give you the whole user database to you

We shall place your ads or your sponsors’ ads strategically on each page on the game

We can conduct market surveys for you

IT SUPPORT SOLUTIONS

• ENIM IRIURE ACCUMSAN

EPULAE.

• MOLIOR VICIS FEUGIAT.

• QUADRUM QUIDEM NISL EA.

• HAERO UT NUTUS ACCUMSAN.

• GENITUS, TE VERO, ERAT.

Ads

Ads

Ads

Ads


We Shall Send Newsletters For You

We will send email newsletters during the FIFA Women’s World Cup event

You may place your ads in the newsletter

We can also conduct market surveys for you

We will send email newsletters during the FIFA Women’s World Cup event

You may place your ads in the newsletter

We can also conduct market surveys for you

LET US DO THE HARD WORKWe are known for our excellent service level to our clients. We strive so that you thrive


FAQ

Who takes care of the whole site?We do! We take care of everything, from customization to hosting and updating information. You do not have to do anything

Can you make the look & feel of the site to be like ours?Certainly. We can make the site look seamlessly integrated to yours

What if users have questions?Our customer care department will handle this for you, responding within 24 hours

Can you localized to our local language?Sure, our solutions are easily translated to any language you want

Who takes care of the whole site?We do! We take care of everything, from customization to hosting and updating information. You do not have to do anything

Can you make the look & feel of the site to be like ours?Certainly. We can make the site look seamlessly integrated to yours

What if users have questions?Our customer care department will handle this for you, responding within 24 hours

Can you localized to our local language?Sure, our solutions are easily translated to any language you want


The Complete Fantasy Fifa Women World Cup 2011 Web Features Fantasy team management

Create/invite/join private leagues Friends ranking Friends invite Web news feed publishing Women’s World Cup players’ statistics Women’s World Cup live scores Women’s World Cup schedule & results Virtual medals & trophies Football’s manager experience level and

rank’s insignia Social media integration – RSS, Twitter,

Flickr Newsletter engine

Fantasy team management Create/invite/join private leagues Friends ranking Friends invite Web news feed publishing Women’s World Cup players’ statistics Women’s World Cup live scores Women’s World Cup schedule & results Virtual medals & trophies Football’s manager experience level and

rank’s insignia Social media integration – RSS, Twitter,

Flickr Newsletter engine


BONUS: Match Prediction Game• We also offer you a simple but fun match

prediction game where users can predict the result for each World Cup matches

• When user registers, they can play both fantasy and prediction game

BONUS: Match Prediction Game• We also offer you a simple but fun match

prediction game where users can predict the result for each World Cup matches

• When user registers, they can play both fantasy and prediction game

What Else Can We Offer You?


How Is Our Fantasy Women’s World Cup Game Better Than The Rest?

Virtual Medals & Trophies Our fantasy game rewards fantasy managers

with virtual medals and trophies

For example, each time a manager’s player scored a hattrick, the manager will get a Hattrick Star medal

This has proven to make our game more sticky and more compelling to play, than other standard fantasy games

Virtual Medals & Trophies Our fantasy game rewards fantasy managers

with virtual medals and trophies

For example, each time a manager’s player scored a hattrick, the manager will get a Hattrick Star medal

This has proven to make our game more sticky and more compelling to play, than other standard fantasy games


Friends Ranking• 55.9% of fantasy players play because

their friends invite them to play• 52.3% play because they like to

compete• Our Web fantasy games embrace the

need to play & compete with friends

Friends Ranking• 55.9% of fantasy players play because

their friends invite them to play• 52.3% play because they like to

compete• Our Web fantasy games embrace the

need to play & compete with friends

Our Web Fantasy Sports Feature


Manager Rank Insignia & Experience Points Each manager starts by being at the Rookie

Manager rank with 100 experience points

The better a fantasy manager performs in the game, the higher his experience points goes and the higher rank title he will get

The highest rank they aim for is Legendary Manager

Manager Rank Insignia & Experience Points Each manager starts by being at the Rookie

Manager rank with 100 experience points

The better a fantasy manager performs in the game, the higher his experience points goes and the higher rank title he will get

The highest rank they aim for is Legendary Manager

Football Manager Rank Insignia & Experience Points


How Can I Attract People To Play?

Our fantasy sports games are built-in with viral marketing feature where users can easily invite their friends in their Yahoo!, Hotmail or Gmail accounts

Users can also invite their friends in their Facebook account.

Our fantasy sports games are built-in with viral marketing feature where users can easily invite their friends in their Yahoo!, Hotmail or Gmail accounts

Users can also invite their friends in their Facebook account.

TELL US WHAT YOU WANT TO CHANGEThe whole look and feel of the site is customizable to your needs

Visual – Main Page

The main page shall contain the user’s team info, user’s profile, fantasy rankings, user menu

We can also integrate your team’s news, RSS, Twitter into the page

The main page shall contain the user’s team info, user’s profile, fantasy rankings, user menu

We can also integrate your team’s news, RSS, Twitter into the page


Visual – Integration With Your Website & Social Media

We can integrate the Fantasy Football game with your website news, Twitter, Flickr, Facebook & other social media

We can integrate the Fantasy Football game with your website news, Twitter, Flickr, Facebook & other social media


Twitter

Latest News

Visual – Ads Placements

The visual on the left shows where you can place banner ads on the pages

The visual on the left shows where you can place banner ads on the pages


Ads

Ads

Visual – Team Management Page

This page is where the user will select his drivers and constructors

User usually spent more time here

This page is where the user will select his drivers and constructors

User usually spent more time here


Visual – Team Details Page

This page shows the details of each team with the user’s photos, rank, medals, position, etc

This page shows the details of each team with the user’s photos, rank, medals, position, etc


Free Marketing Service

We will place your fantasy games’ banner in our existing apps Make Jersey Pro App – 50,000 monthly users Make NFL Jersey App – 50,000 monthly

users Fantasy EPL – 3,000 monthly users

URLs• http://www.facebook.com/apps/application.php?id=128739293829604• http://www.facebook.com/apps/application.php?id=122959087756834• http://www.facebook.com/apps/application.php?id=145139938849579

We will place your fantasy games’ banner in our existing apps Make Jersey Pro App – 50,000 monthly users Make NFL Jersey App – 50,000 monthly

users Fantasy EPL – 3,000 monthly users

URLs• http://www.facebook.com/apps/application.php?id=128739293829604• http://www.facebook.com/apps/application.php?id=122959087756834• http://www.facebook.com/apps/application.php?id=145139938849579

GOODWILL GESTUREWe offer this complimentary service as a goodwill gesture to be your new vendor


http://www.facebook.com/apps/application.php?id=128739293829604





Web Fantasy Sports Apps We’ve Done

Fantasy AFC Asian Cup -http://fantasy.afcasiancup.com/

Domino’s Fantasy Football – http://fantasyfootball.dominos.com.my/ Fantasy English Premier League

-http://epl.fanxt.com/ U- PRO Fantasy Premier League -

http://vt.fanxt.com/

Fantasy AFC Asian Cup -http://fantasy.afcasiancup.com/

Domino’s Fantasy Football – http://fantasyfootball.dominos.com.my/ Fantasy English Premier League

-http://epl.fanxt.com/ U- PRO Fantasy Premier League -

http://vt.fanxt.com/


You Will Not Go Wrong With Fantasy Fifa Women’s World Cup 2011

• Fantasy sport have shown to be 3 TIMES more sticky than news sites and it INCREASES TV viewership and UNLIMITED opportunity to engage with your fans

References:• http://news.cnet.com/Study-Fantasy-sports-sites-addictive/2110-

1026_3-5275663.html • http://www.latimes.com/entertainment/news/tv/la-et-1219-nfl-

fantasy-20101219,0,6071819.story

• Fantasy sport have shown to be 3 TIMES more sticky than news sites and it INCREASES TV viewership and UNLIMITED opportunity to engage with your fans

References:• http://news.cnet.com/Study-Fantasy-sports-sites-addictive/2110-

1026_3-5275663.html • http://www.latimes.com/entertainment/news/tv/la-et-1219-nfl-

fantasy-20101219,0,6071819.story

WE’RE READY TO HELP YOU ACHIEVE YOUR GOALS THROUGH FANTASY SPORTSCall us now and let us show you how our sports solutions can achieve your marketing and business goals


Contact Us

Fantasy4All Tel: +603 9222 4989Fax: +603 9222 4889Email: [email protected]

Fantasy4All Tel: +603 9222 4989Fax: +603 9222 4889Email: [email protected]

Fantasy4All is a brand by Just Mobile Sdn. Bhd., a MSC status company Tel: +603 9222 4989 Fax: +603...

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Transcript of Fantasy4All is a brand by Just Mobile Sdn. Bhd., a MSC status company Tel: +603 9222 4989 Fax: +603...