Falcon_Overview
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Transcript of Falcon_Overview
Introducing A New Approach to Customer Experience Management.
WELCOME TO FALCON.
Founded
2010Employees
230+
Nationalities
35Investors
NORTHCAP, TARGET PARTNERS &
PRIME VENTURES
Team. We’re a multinational team with a unified vision. And we’re backed by the most well-respected investors in Europe.
We’ve grown from a Copenhagen startup to an international platform — with 700+ enterprise customers.
2012 2013
4 Employees
230+ Employees
2014 2015 2016
Growth.
NYC.
CPH.
BER.
BUD.
134 N 4th Street, 2nd Floor Brooklyn, NY 11249
H.C. Andersens Boulevard 27 1553 Copenhagen, Denmark
Kossuth Lajos utca 7-9 Regus First Site 1053 Budapest
Lübecker Straße 46 10559 Berlin
Meet Your Customers.
Draw real people from data and create brand experiences that drive results.
EngageAttractDiscover
Connect All Data.
Increased affinity between customer and brand
Content Marketing
Employee Advocacy
Direct Messages
Social Comments
Influencers
Competition
Industry News
Product Experiences
Category Chatter
Digital Experiences
Paid Amp.
Social Selling
Trending Topics
User Generated Content
Rethink Your Customer Journey.
If You’re Not an Experience, You’re Not a Brand.Gartner: 89% of companies will compete on basis of CX in 2016.
90%
marketers think CX is important
60%
find it difficult to implement
88%
will invest in mapping the customer journey
Falcon.io’s focus is not only on serving social
marketers, but on the parts of the organization
that leverage social tools outside of marketing.
Julie Hopkins, Jay Wilson, Gartner / 2015
Falcon.io continues to its build out and follow solid
growth plans driven by added functionally and
executing well on its US expansion.
Matt Mullen, 451 Research / 2015
… it is Falcon.io’s ability to support social media
functions at scale that provide the platform’s
strength. This is especially important where
organisations have campaigns running across
geographically dispersed teams.
Helena Schwenk, MWD Advisors / 2015
The Best Unified Social To-Do List We’ve Seen.
Nate Elliott, Forrester / 2015
Why Falcon?We’re an award-winning, multinational team with a unified vision.
Why Falcon?We’re media-recognized.
We work with great companies, and even better people.
Why Falcon?
PRODUCTS & SERVICES.
Customer Experience Simplified.
LISTEN. Monitor social media channels and online
media to collect insights.
MEASURE. Make informed
decisions with social media analytics.
PUBLISH. Plan and publish with a social media content
calendar.
BUILD. Create beautiful &
responsive campaign pages.
AUDIENCE. Connect all your customer data in enriched profiles.
ENGAGE. Your social inbox for
all your customer engagement needs.
Listen. Monitoring and maintaining brand perception in a world of social and online sharing can seem a daunting task. Social listening is how you regain control.
Discover what your audiences are discussing and new business opportunities; use these insights to define segments and inform campaigns.
Publish. This is a content calendar with a difference. With Publish it’s so simple to create, schedule and launch content, including paid amplification. Easy to apply governance makes this a collaborative content marketing powerhouse.
Track Performance. Tracking the touchpoints in your customers’ journeys helps you to better understand which brand experiences resonate with them. This enables your organization to optimize content production, create better-targeted brand experiences and increase customer lifetime value.
Engage. Our social media engagement features are designed to make life easier for community managers.
Equipped with tools for handling moderation on multiple conversation feeds and the ability to leave notes and assign tasks, social media teams can finally focus on what they do best: talking with customers.
Build Branded Experiences. You’re no longer dependant on designers to create responsive campaign pages and forms for your digital campaigns. With our block templates you can create standalone campaign pages and forms in no time. These are highly customizable so you can incorporate your own messaging and brand personality – as well as custom URLs, tracking and metadata. No coding necessary.
Know Your Audience. With so many channels out there, consumers now choose how to interact with your brand. Audience is how you keep track of your digital relationships, and adjust to customer behavior.
It works by connecting all your customer data in individual profile cards that can be used individually or aggregated. Audience gives all customer-facing employees across departments and channels a single point of reference for guiding marketing strategy and customer care.
One Profile, All Data. Everyone you have interacted with on social – in messages, comments or mentions of your brand – gets their own profile card.
These automatically list your ongoing social interactions and list public information including location, active networks and gender. The upshot is richer conversations where you always know exactly who you’re talking to.
Gather Insights. Surface insights about your active audiences. Your community manager can add attribute labels to the profile card, and you can use these to tag people as influencers, repeat buyers, etc. The aggregate audience views allow you to filter by topic, and tag relevant information about the contacts you find.
Engage by Segment. You can also use Audience to define segments to monitor or target based on Listen data. This allows you the analyze behavior of specific groups – or export the data for targeting these audiences to the relevant advertising platform.
Addressing Your Needs.
Collaboration Through Easy-to Use-Tools
Grant your marketing functions, agencies and other relevant stakeholders access to work side-by-side on projects or give them control over campaigns.
Best-in-Class Governance
Assign team members varying levels of permission based on their role, ensuring transparency and quality.
Dedicated Global Rollout
Full service and support to educate your users on how to use our systems and exclusive strategic support to ensure a diversified social channel strategy.
@falconIO falcon.io [email protected]