Falcon.io - The Future of Brand Experiences is Virtual Reality
Transcript of Falcon.io - The Future of Brand Experiences is Virtual Reality
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The Future of Brand experiences is
Virtual Reality.
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What is VR?An experience
Mixed realities
Hyper-mobility
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Interaction has Evolved.
Meet in person
Meet on the web Meet on the phone
VR: Making digital interactions more real
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VR: a Disruptive Technology.
What does VR mean for my industry?
Will my brand become obsolete?
How can I create new immersive experiences?
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Prediction: VR will make 80% of all hardware products obsolete.
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VR In Action. Experience four worlds from Google here: http://fal.cn/QnDK
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Fashion. Share your shopping experience with friends.
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VR In Action.
“Try on” clothes in your home
Social shopping
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Design.IKEA: What’s Cooking in the Virtual Kitchen?
Switch finishes, open drawers, and be the size of a child
Eases the decision making process
See it in action here: http://fal.cn/QnDq
VR In Action.
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Be in the game.Unprecedented experiences
Share the game with your friends
Still close to cold beers in fridge
VR In Action.
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Dream ≠ reality. A lot of pieces need to fall into place for Virtual Reality to take off.
VR In Action.
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Groceries.Personalized supermarket layouts
Find the right product and related suggestions fast
Digital impulse buying
Frictionless shopping
VR In Action.
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VR Puts People First.
Have personal experience with family and friends.
Life-like social experiences with finger movements and facial expressions.
Experience Facebook’s Oculus Connect virtual reality here: http://fal.cn/QnDk
VR In Action.
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From Static to Interactive Experiences.
Know who you’re talking to
Provide 1:1 tailored experiences
Create immersive experiences that show
customers what they are actually looking for.
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Virtual tourism? How can VR help the tourism industry create personalized brand experiences?
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Snackable Experiences.
VR can be the catalyst for turning wanderlust into a customer willing to pay to experience the rush. VR content can provide immersive glimpses into the real-life
experiences customers crave. Image the persuasive power of offering prospects a virtual elephant ride in Thailand
opposed to just showing a photo.
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Photos…
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Reality…
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DATA + VR = WINVR is going to disrupt everything we think we know about business.
Data is the key to getting it right.
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Prepare for the Future.1. Collect customer data
2. Identify which brand experiences you can digitize
3. Start playing with VR