Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersive Customer Experiences

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Transcript of Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersive Customer Experiences

  • Wire Stone : All Rights Reserved

    Vi r t ua l Rea l i t y and A ugmen ted Rea l i t yA p p l i c a t i o n s f o r I m m e r s i v e E x p e r i e n c e s

    Fabio MatsuiCTO, Wire Stone

  • 2

    Motion Sickness

  • People remember VR experiencesnot as a memory of something they saw, but assomething that happened to themKevin Kelly, The Untold Story of Magic Leap, Wired Magazine

  • VR talks to our subconscious mindlike no other media

    Kent Bye, Voices of VR Podcast

  • P R E S E N C E

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    AUGMENTEDVIRTUALMIXED

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  • S TAT S A N D FA C T S

    Sculpture by Zenka

  • $120B in revenue

    by 2020(Digi-Capital)

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    $700M HW +$300M content

    in 2016(Deloitte)

    VR Will Reach 52 Million Units In

    The US By 2020(*Forrester Research)

    New York Times distributed 1.3 millionGoogle Cardboard viewers

    92% early views came from Cardboard(*Forrester Research)

    171M users with28M paying for

    content in 2018(KZero)

    * The Coming Wave Of Virtual Reality, May 2016 Forrester Report

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  • NEEDSREVISION

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    T E C H N O L O G Y I S T H E R E

  • CURRENTOBSTACLES

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    W h a t d e v i c e s h o u l d I u s e ?

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    APPLICATIONS TODAY

  • T E L E P O RTAT I O N

    Sculpture by Zenka

  • STORY

    TELLING

  • EVENTS

  • P R O D U C T D E M O N S T R AT I O N S

    Sculpture by Zenka

  • EXCLUSIVEACCESS

  • MU

    LTI S

    EN

    SO

    RY

  • Sensorama

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    G E T T I N GS TA RT E D

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    Participant

    Real Life360 Video

    ArtificialEnvironment

    MixedReality

    Ghostor

    FreeMovement

    DirectedMovement

    or

    Ghost

    DirectedMovement

    FreeMovement

    Participant Ghostor

  • 90 FPS is new 60 FPS

  • Image: Wikipedia/Smurrayinchester viaCC by SA 3.0

  • Sound

    Jonathan Gross via Flickr

  • Steffen Vo viaFlickr

  • Eye Contact

  • Physical Environment

    Fabrice Florin via Flickr

  • Carsten (Witzke) Knoblich via Flickr

  • Wire Stone : All Rights Reserved

    Ques t ions or Comments?

    fabio@wirestone.com@fabiomatsui