Facebook promotions, marketing and fan acquisition
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Transcript of Facebook promotions, marketing and fan acquisition
![Page 1: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/1.jpg)
Promotions, marketing &fan acquisition
@danielpatricio@pinpointsocial
![Page 2: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/2.jpg)
Why do companies run promotions
• Acquire and engage fans• Create buzz around new products
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What I will cover
• 5 things that will get your Page shut down• What Facebook users want• Promotion checklist
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5 things that will get you shut down
• Likes• Comments• Photos• Sharing• Messaging
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5 things that will get you shut down
Likes
![Page 6: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/6.jpg)
5 things that will get you shut down
Comments
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5 things that will get you shut down
Photos
![Page 8: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/8.jpg)
5 things that will get you shut down
Sharing
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5 things that will get you shut down
Messaging
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5 things that will get you shut down
• What would you want as a consumer?• You will get blacklisted• Just use an app already
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Understanding Facebook users
• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will
see this right?”
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Understanding Facebook users
• Respect your user’s identity
• Contribute to the newsfeed of experiences and conversations
• Only post something their friends would like
• “My face is next to every post”
• “No one talks to brands”
• “You know my mother-in-law will see this right?”
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![Page 14: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/14.jpg)
Understanding Facebook users
• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will
see this right?”
![Page 15: Facebook promotions, marketing and fan acquisition](https://reader035.fdocuments.net/reader035/viewer/2022070302/5484438ab4af9f83478b4916/html5/thumbnails/15.jpg)
Promotion checklist
• Reward your heros• Making campaigns that stick• Nuts & bolts
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Reward your heros
• Don’t copy and paste• Party for two• Aspirational• Roll out the red carpet• Make them look like hero’s
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Making campaigns that stick
• Why would they like you? • Why would they enter?• Why would they share?
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Nuts & bolts
• Don’t you dare use the wall• Make it short and timely• Keep it simple• You will need an app