Promotions presentation
description
Transcript of Promotions presentation
Andrea BehamAvery CallonTory Dawson
Taylor MalloyZach Smith
Bass Pro Shops History
Founded in Missouri in the year 1972by John L. Morris
Archery
Fishing
Hunting
Boating
ATVs/UTVs
Casual Apparel
Camping
Product Lines
NEW
“To be the leading merchant of outdoorrecreational products inspiring peopleto love, enjoy, and conserve the great
outdoors.”
Mission Statement
Lower than competitors pricing but great quality Entry level products
Will be sold at all of our locations no matter the geography, online and in catalogs
Promoting across several media vehicles
Marketing Considerations
Men ages 10-65, then womenContinue to target loyal customers but also
target new consumersInterest in extreme sports and enjoy the outdoors
Geographically: north and south central regions - good climate
Ideal= gregarious, outdoorsy, adventure seeking, and impulsive
Psychographic segmentation- target by interests, activities and opinions
Action oriented- Experiencers that are young, enthusiastic
Target Market/Target Location
HealthIdea of vacationAdrenaline
Benefits
Packaging/Store Layout
Cabela’s
REI
Academy
Bike World
Competition
Magazine Ads
In-store advertising
Billboards
Event Sponsorship
"On the Edge“
Catalog
Internet
Direct Mail Coupons
Media Strategy
Magazine Ads
In-store advertising
Billboards
Event Sponsorship
"On the Edge“
Catalog
Internet
Direct Mail Coupons
Media Strategy
Magazine Ads
In-store advertising
Billboards
Event Sponsorship
"On the Edge“
Catalog
Internet
Direct Mail Coupons
Media Strategy
Budget
Strengths
• Known as a leading outdoor retailer
• Stores across the nation
• Unique store experience
Weaknesses
• Limited to US and Canada
• Geography / Climate
Opportunities
• Extend target market• Enhance store
experience• Continue image of
“one-stop” shop
Threats
• Not known for extreme goods
• Perceived risk of sport
SWOT Analysis
Questions??
BREAKING NEWS