Promotions Unit
description
Transcript of Promotions Unit
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Advertising CampaignUNIT PROJECT
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Learning TargetsI can give examples of how
successful companies have a different marketing mix for different products.
I can understand why marketing is vital to companies because it stimulates sales revenue.
I can successfully identify the target market for a product or service.
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What is Advertising?Any form of paid promotionDelivers a message to many
people at the same timeSo what is PROMOTION?
◦The primary way businesses communicate with prospective customers
◦Used to inform consumers about features/benefits & encourage them to buy
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Creating an Ad CampaignSeries of advertisement
messages that share a single idea and theme
Ads appear in different media across a specific time frame
Determine: “Champion Theme”◦Central message in promotional
activities
DECA Event: AD CAMPAIGN
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Consumer PromotionsSales strategies to get buyers to buy
product or serviceTypes:
◦ Coupons◦ Premium deals◦ Incentives◦ Product samples◦ Sponsorships◦ Promotional tie-ins◦ Product placement ◦ Loyalty marketing programs◦ Point of purchase displays
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CouponsCertificates for cash discountsStores accept & send them to a
manufacturer’s headquarters or clearing house to be sorted
Redemption centers reimburse stores for face value + charge a handling about 8¢ per coupon
Apps for your phone
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Premiums
Low cost items provided at discount or for FREE
Build product loyaltyAttract new customers “added value”3 Types:
◦ Factory packs = free gifts placed in product packages (cereal)◦ Traffic builders= pens, key chains, coffee mugs @ store or events◦ Coupon plans= ongoing programs (customer sends in soup
labels)
The House Boardshop
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Product Samples
Free trial sizes Especially important
in promoting new products
Drug manufacturers to doctors and dentists
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Sponsorship
People, events, groups, or a physical location
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Promotional Tie-insArrangements between 1 or more
retailers or manufacturersBoth benefit from combing
resources
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Product PlacementBrand name products in movies,
TV, sporting events, or in commercials for another product
Transformers
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Loyalty Marketing/Frequent Buyer
Programs that reward customers for patronizing
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Point-of-Purchase Displays
Designed primarily by manufacturers to display their products
Placed in ↑ traffic areas for in store advertising
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Creating an Ad Campaign
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Pay per click (PPC)
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Analyzing Web Marketing Data
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Social Media Marketing PlatformsFacebookTwitterYouTubeBlogosphere