Facebook For Business...Facebook is Still King In terms of numbers, Facebook still the biggest...

Facebook For Business

www.lynnepeachey.com

About Lynne


•  Launched ‘Lynne Peachey Digital Marketing’ in May 2014

•  Successful career in London – ‘Sainsbury’s School Games’

•  Specialist area: social media marketing/strategy

•  Now work exclusively with entrepreneurs/small businesses supporting on digital marketing activity

•  Lives in Meldreth with husband James, 2 cats and cheeky Cocker Spaniel puppy, Albie!

Some Stats About Facebook


50 Million 1.28 Billion 25 Minutes Business Pages Avg. Time on FB Per Day Ac6ve Monthly Users

(All data August 2014 via Digital Insights)

Facebook is Still King


In terms of numbers, Facebook still the biggest global Social Media channel, so it probably shouldn’t be ignored!

Even though:

•  It can be unpredictable – frequent algorithm changes/codes of conduct/advertising rules etc.

•  Organic reach has declined (we’ll talk more about this!) •  It’s an investment of time - quality communities don’t pop up over

night!

Quick No Brainer FB Page Tips


1. Have An Awesome Cover Image With A Clear Call To Action

•  Prime space for a key message or CTA

•  Be mindful of text/button positioning with design

•  Add text to the image upload with a tracked link to measure click through!



2. Consider Using Facebook Apps

•  Make it as easy as possible for people to find other content you have eg. Website/Newsletter/Other social media channels

•  Consider the design of these apps and the overall branding of your page – be consistent!

•  Need someone who can code to develop or use a third party service like pagemodo.



3. Start Scheduling Your Content

•  This is a very important

time saving feature and allows you to plan out content in advance.

•  Don’t worry, all scheduled posts can be edited once in the scheduler.



4. Use Your Facebook Insights Tool

•  Use the data you have available!

•  Particularly worth looking at demographics, when fans are online and what the popular post types have been…



5. Optimise Your Links and Imagery

•  Has much more impact if you take the time to design an image the right size for the post type (Tip: Use CANVA)

•  Can help track click-throughs if you use a link shortening tool (Tip: Use BITLY)

Growing Facebook Page Likes


•  Stalling around few 100 like mark? The friends/family conundrum!

•  Important to grow your Facebook

page with new prospects & potential clients!

Add a ‘Like Box’ to your website.

Growing Your Facebook Page


Promote Your Facebook Link on Your Other Channels

ü  Business Card

ü  Newsletter Sign Up Forms

ü  All Promotional Materials/Leaflets

ü  Stands and Pop Ups



Have Your Own Blog/Guest Post For Other Blogs/NewsleKer

•  Always be open to new opportunities = new clients!

•  Find leading content sources related to your business and offer your services

•  Make sure you include a link to Facebook AND website!



Live Promo6on of Your Page

•  Make liking your page a feature of any talks/webinars/presentations

•  Bring it up (authentically) in appropriate business conversations

“Hey, btw have you liked my FB page yet?”

So What The Heck Is Happening To My Reach?


1. Posts that solely push people to buy a product or install an app The key here is to post something your followers care about, and trust that they will make the connection between that issue or passion and your products and services.

"Pages that post promotional creative should expect their organic distribution to fall significantly over time.” (Jan 15)

So What The Heck Is Happening To My Reach? (2)


2. Posts that push people to enter promotions and sweepstakes with no real context

We know that people on Facebook actually engage with contests well so this is tricky. Focus on how it benefits your audience. 3. Posts that reuse the exact same content from ads. Advertising and content marketing are very different things, and they speak to different audiences. The words, themes, and images that you would choose for a paid ad would feel awkward and impersonal in the types of organic content posts you should be sharing regularly with your followers.

The Most Important Thing About Reach


•  No other platforms tell you about reach (guess what, it’s probably not that great there either..)

•  Try to think past individual post reach and think cumulatively about your page (Insights help here)

•  The people who engage with you most are the people you want to see your posts – they are your core customer base

Top Tips to Improve Your Reach


1.  Improve Your Content – Give People A Reason To Share •  Create more powerful headlines. •  Try numbered lists, provocative questions, how-to guides etc. •  Including relevant imagery – not clichéd or over-used stock

photos. •  Make it easy to share (social buttons, CTA etc.) 2. Pay Attention To Trends Join in wider with wider conversations – use trending topics/Google Alerts/Feedly

Top Tips to Improve Your Reach (2)


3. Take Time To Respond EdgeRank pays attention to fan/brand interactions and it also promotes a community feeling on your page. 4. Tag Other Brands On Facebook But stay classy! Have a legitimate reason…

5. Have An Advertising Strategy There is no shame in ponying up the cash when you have something you think will really engage your fans!

Content Is Still King


70% Valuable and Interesting 20% Originates From Others 10% Promotional

All the tips in the world won’t solve poor copy, weak imagery and a bad landing page! Constant ‘BUY MY CRAP’ messaging sticks out like a sore thumb in the midst of posts from family and friends…

ADD VALUE

ANSWER QUESTIONS

IMPROVE THEIR DAY

SHOWCASE YOUR PERSONALITY

Getting Engagement: Top Tips


ü Use your free analytics to find out what is working well

(Time/Type/Day) Repeat repeat repeat! ü Create ‘Action Worthy’ posts!

ü Don’t just post great content. Engage with fans who interact! ü Don’t be afraid of targeted promotional posts! Test them.


1.  FOCUS ON ENGAGEMENT OVER REACH Low engagement = less people see your posts Facebook is looking for people to: LIKE your post COMMENT on your post SHARE your post, or CLICK a link in your post (if you include one) 2. STOP SWEATING THE NUMBERS Better to have fewer engaged followers than hundreds who aren’t that into you! Shift your perspective!

Remember!

Some Invaluable Facebook Tools


CANVA www.canva.com BITLY https://bitly.com FACEBOOK INSIGHTS (FIND THIS VIA YOUR BUSINESS PAGE) SOCIAL MEDIA SIZE GUIDELINES – http://sproutsocial.com/insights/social-media-image-sizes-guide/

Final Thoughts!


ü  REMEMBER: Showcase the personality behind your brand! ü  Use your Facebook Insights for analytics!

ü  Stop worrying about the numbers, focus on the content and the conversions!

ü  Have a ‘strategy’ (it’s just a posh word for a plan)

FACEBOOK DONE RIGHT IS AN INCREDIBLY POWERFUL MARKETING TOOL. BY UTILISING THE SPACE BETTER THAN YOUR COMPETITORS YOU CAN REALLY MAKE YOUR MARK WITHIN THIS PLATFORM.

Facebook For Business...Facebook is Still King In terms of numbers, Facebook still the biggest...

Documents

Transcript of Facebook For Business...Facebook is Still King In terms of numbers, Facebook still the biggest...