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Eyeota2016 Annual Index ReportYour Passport to Global Audience Data Insights & Trends

#EyeotaInsights

2

Overview

03

04

Methodology

05

38

Americas

46

Europe

31

Global 54Oceania

61

Asia 67

ReportSummary 71AboutEyeota

Table of Contents

Appendix

Eyeota’s2016AnnualIndexReportincludesinternaldatareflectingtheaudiencedataexpenditureofover2,400brandsformorethan11,000campaignsin60+countries.Actualadvertisersarekeptanonymousbutcategorizedinto12advertisersectors(seeGlossary).

Ourproprietaryindicestrackhowmuchbrandsareinvestinginaudiencedata,expendituregrowthandpreferencefordifferenttypesofaudienceprofiles.Thesearebeneficialtoallparties.

Foradvertisers,itprovidesararewindowintohowpeersintheircategoryareusingdataandwhichaudiencesegmentsworkwellforspecificadvertisersectors.

Publishersgainfurtherinsightsintothemostsought-afterdatasegmentsandthetypesofadvertiserspurchasingthem.

Methodology

Index Report Icons to Know

AfunfactaboutthepeoplepoweringEyeota(“Eyeotians”),relatingtoIndexcontent

AmajorityofphotosusedinthisindexwerepopulatedbyEyeotianadventuresandtravels.Locationscited!

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Aquicktip,helpfulfactora(101)exampleforbeginners

Empowering advertisersandmarketerswithhigh-performingaudiencedatasegmentsforsuccessfulcampaigns

Enabling publishersanddatasupplierstomonetizetheiraudiencesmorewidelyandgainexclusivecustomerinsights

Eyeota is the global leader in audience data with 3.5+ billion unique profiles.

Trusted & Verifiedbytopglobaldataprivacyandqualityassociations

7 Office Locations

Eyeota Overview

SeeappendixtoviewEyeota’sglobalpartners,oursolutions,services,productsandothercompanyinformation.

4

Eyeotiansarefromdifferentcountriesandtogetherspeaklanguages28

DemandforMillennialaudiencedatagrewby100% YoY

Luxuryvehiclebrands doubledtheiraudiencedatainvestmentsin2016

Airlines spent3x onaudiencedatain2016

Insurancebrandsmorethan doubledtheiraudiencedataspend

Film&TVChannelssurgedindataspendby 3.8xYoY

Internet&Telecomaudiencedataspendgrewby2.1x YoY

3.6x increase inFood&Beveragebrandsbuyingaudiencedata

By Advertiser SectorGlobal Highlights

ofEyeotiansareconsideredMillennials56%

6

50% ofB2Bdata ispurchasedbyElectronics&Computersbrands

DemandforIntentdatagrew1.5x YoY

Lifestyle,Age,Gender andIncomesegmentsrepresented over 20% of allaudiencedataimpressionsin2016

2.5xgrowth inBrandAffinitysegmentdemand.

TopBuyers:● Automotive● Internet&Telecom● Retail● Finance

1.7xincreaseindemandforInferred,Look-alikesegments

B2CbrandsspentthemostonHousehold&Parenting-relatedsegments

By Segment TypeGlobal Highlights

7

Politicalcampaigns werethe4thhighestspendersinQ4intheU.S.,ledbynationalelections

WeddingsweremostsoughtafterbyHotels,Resorts &Casinos

35% increaseinnumberofSportseventsusingaudiencedataintheircampaigns

Electronics&Computers,CPG/FMCG andRetailbrandsincreasedtheiraveragequarterlyspendby33% duringtheend-of-yearfestiveseason

50%ofallSeasonalsegmentswerepurchasedbyCPG/FMCG andRetailbrands

50% ofTravelAgentsandTourism-relatedspend happensduringthesummerinEurope

Top3holidays formarketersare:

● Christmas● Halloween● Easter

By Seasonal EventsGlobal Highlights 45.5% of Eyeotians consider

themselves millennialsEyeotiansvoted:Top3favoritesportsaresoccer(football),tennisandbasketball

8

Top Content Consumption

2016 Consumer Trends

EntertainmentTV,Movies,Music,VideoGames,Celebrity

TechnologyComputing,SocialMedia,PhoneNews

FamilyChildren,Relationships

HealthcarePersonalHealth,Fitness,Women’sHealth

BusinessMarketing,Career,Education,SmallBusiness

SpecialEventsChristmas,Easter,Valentine’sDay,Sportingevents

1.SocialIssues

2.Politics

3.SportsTeamNews

HNWI(HighNetWorthIndividual)aresearchedbyFinance,Automotive,Travel

IT&Technology isthemostin-demandgroupofprofessionals

Millennials:PrimarilypursuedbyTravelAgents,CPG/FMCGand Beauty&PersonalCareProducts

RealEstate,Carand CreditCardOwnersarehighlytargeted

YoungUrbanFamiliesarehighlydesirabletoCPG/FMCGandRetail brands

Election:CampaignsfollowInfluentialpoliticalactivistswithdifferentEthnicidentities

Consumer Profiles in High Demand

Most Shared Content

4.TouristDestinations

5.Healthcare-related

MostsharedcontentonEyeotianSlackchannels: memes&food

9

Growth in Demand Around the Globe for Audience Data

2015 2016

66%YoYoverallincreaseincampaignsusing

audiencedata

124%MEA

112%LATAM

34%APAC

34%Europe

YOYgrowth

acrosskeyregions

AudienceDataGlobalExpenditure

TheglobalEyeotateamgrewbyin2016!44%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

. . . . . . . . . . . . . . . . . . . . .

10

● HighestGrowth:Australia,UK,U.S.

● BiggestAdopters:CPG/FMCG,Retail

● 1.7xGrowthinMobileVideoSpendinH22016

● BiggestAdopters:Retail,Internet&Telecom

● Noteworthy:CPG/FMCG

● PreferredSegments:○ Demographic○ EthnicGroups○ Location-based

● Noteworthy:Electronics&Computers,Automotivebrands(runners-upinspend)

AudienceDataDemandforVideoAds

2015 2016

. . . . . . . . . . . . . . . . . . . . .

2xVideoCampaignSpend

2.6xMobileCampaignSpend

● PreferredSegments:Age,Gender,Interest(broadreachsegments)

Video Mobile

11

A Focus on Video & MobileAudience Data Demand Across Channels

Demographicsegmentsandprofilesareexcludedfromsegmentthemeanalysis

Certainsegmentthemesarepopularacrossallmarketsandadvertisersectors,regardlessofsegmentcategoryandformat.

appealtoawidevarietyofbrandsfromRetail,CPG/FMCGandHealthcareseekingHouseholdswithKidsandMothers,toFinanceandAutomotivelookingforHigh-IncomeHouseholdsandHomeowners

Household&Parenting

TravelIntent,TravelEnthusiastsandBusinessTravelsegmentsarepopularamongAirlines,HotelsandtheTourismindustry,followedbyCommercialBanksandInsuranceProviders

Travel&Leisure

segmentshavegonebeyondtheFinanceindustryandarehighlydemandedbyElectronics&Softwarebrands,AirlinesandRealEstateServices

Finance

IT,BusinessProfessionalsandIntenttoPurchaseB2BproductsegmentsareusedfrequentlybyComputerandTechnology,Internet&Telecombrands

Electronics&Computers

segmentsarepopularamongbrandsinAutomotive,Sports,GamblingandCasinobrandsthattargetSportsEnthusiasts,TechEnthusiastsandVideoGamers

Sports&Entertainment

Ranked in Order of DemandMost Popular Segment Themes

. . . . . .

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Household&Parenting

Travel&Leisure

Sports&Fitness

Media&Entertainment

FunctionalArea

Automotive

Food&Drink

Finance

Firmographic

BusinessManagement

Education&Career

Lifestyle

Apparel&Fashion

Retail

RealEstate

Healthcare

Home&Garden

Services

Law&Government 12

Demand by Segment CategoryTop Purchased by Category

Demographicsegmentshavethemostdemand,withgrowingappealforInferred,Look-alikesegments.

B2Bdatais2ndandprimarilypurchasedbyTechnologyandSoftwarebrands.

ConsumptionofIntentdataandProductOwnershipisgrowingandInterestsegmentsareanupper-funnelstaple.

Demographicisinfoongender,location,relationshipstatus,income,agerange,etc.

Examples:● 56%ofEyeotiansarefemale● 45%ofEyeotiansarehomeowners

Sociodemographicprofilesarearecombinationofhouseholdlocationwithdemographiccharacteristics,lifestyles,attitudes&behaviors.

Example:● 10%ofAmericansfitintothe“Singleand

Starters”profile

SocialGrade

EducationLevel

Lifestyle HouseholdSize

CareerStatus HouseOwnership

Age FinancialStatus Gender

IncomeLevel EthnicGroupLocation

Today’sFamilies

ExclusiveEnvirons

Metrotechs

FinanciallySavvyFamilies

LeadingLifestyles

LiberalOpinions

Independence&Careers

SuburbanMindsets

KnowledgeableSuccess

NewHomes&Hopes

Auto

RetailProducts

FinancialServices

Telecom

Travel Shoppers

SupermarketBrands

Telecom

RealEstate Health&Medication

FinancialServices

Auto

ConsumerElectronics RecreationSpenders

GroceryBuyers

Utilities

SeniorLevel

TechnologyIntent ITProfessionals

BusinessProfessionals

B2BInterest

BusinessServicesIntent

EnterpriseApplicationsOwnership

Industries

Banking&FinanceInterest

Technology Travel

Gambling Sport

Education Music

Food Fashion

Healthcare Auto

Entertainment

Family

13

101:ThedifferencebetweenDemographicSegmentsandSociodemographicProfiles

Key Segments that Have Unique Purchasing PatternsSegment Category Demand Spotlights

63%oftotaldemandfrom:

Brandsaretargetingcustomersbasedontheirpreferences

and/orbrandloyalty

BrandAffinitySegmentSpotlightDemographicSegmentSpotlight

Age,GenderandIncomesegmentsarefrequentlyusedinallbrandsectors

IntentSegmentSpotlight

BrandsinvestinIntentsegmentstotargetuserswhoaremorelikelytopurchaseproducts

. . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . 62%oftotaldemandfrom:

40% Automotive

13% Media&Entertainment

10% Internet&Telecom

24% Travel

19% Automotive

19% Retail

CPG/FMCG

Services&Industries

Travel&Leisure

Others

Finance


Automotive

Education

Internet&Telecom

Govt.Org.&Nonprofits

Retail Pharma&Healthcare

13%

12%9%

7%

8%

6%

6%

20%

7%

4%

3%4%

14

Europe

Americas

Global

Region

1st 2nd 3rd 4th 5th 6th 7th

OceaniaFinance Automotive Internet&

Telecom Retail Electronics&Computers

Travel&Leisure

Media&Entertainment

Travel&Leisure

Service&IndustriesRetailFinance Automotive Electronics&

Computers

Electronics&Computers Retail Finance Service&

IndustriesMedia&

EntertainmentTravel&Leisure

Finance Electronics&Computers Retail Automotive Travel&

LeisureInternet&Telecom

Rank

CPG/FMCG

CPG/FMCG

CPG/FMCG

BrandsthatBoughttheMostAudienceDatain2016

Asia

Travel&Leisure

Service&Industries

Electronics&Computers Finance Retail AutomotiveCPG/

FMCG

15

Global Price Index

PreferSpecificity PreferScaleCombinationofSpecificity&Scale

targetspecificaudienceswithgranularsegmentsandvariouspremiumSociodemographicProfiles(i.e.,in-marketPurchaseIntentsegments)

targetslargeaudiencegroupssuchasParents,FashionandBeautyEnthusiasts

investsinnichecharacteristicsthroughSociodemographicProfiles,andbroadInterestandDemographicsegments(i.e.,Age,Gender)

targetsbroadinterestgroups,suchasSports,EntertainmentandTech,andnichesegments,suchasHigh-Income,Family,SociodemographicProfiles

How Advertising Sectors Spend on Audience Data

FinanceandAutomotive CPG/FMCG

Price Index Characteristics Spotlights by Sector

Media&Entertainment Retail

Segmentcostsdependonitslifetime,numberofdatapointsorthedifficulty/scarcityincollectingthedata.Comparingtheaveragepricepaidforaudiencedatabyadvertisersector,thePriceIndexrevealsoverarching&consistentsectorlevelpreferences.

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TheEyeotaPriceIndextrackstheweightedaveragepriceofdatapurchasedbyeachadvertisersectorforallof2016

Which Advertiser Sectors prefer Scale over Specificity?Global Price Index Sector Breakdown

Internet&Telecom

Education

Pharma&Health

care

CPG/FM

CG

Fina

nce

Automotive

Travel&Leisure

Govt.O

rgs.&Non

profits

Electron

ics&

Com

puters

Med

ia&Entertainmen

t

Services&In

dustrie

s

PreferSpecificity PreferScaleCombination

17

Retail

OverallWeightedAveragePrice

● AdvertisersacrossallsectorscontinuedtoincreasetheiraudiencedatapurchasesYoYglobally

● Finance brandsremainedstrong in2016intheUK,Australia,AsiaandU.S.

● BrandsinElectronics&Computers andRetailwereclosebehind,withdatasegmentspendpeakinginQ4

● Mostin-demand segmentsacrosssectorsincludedB2B,Intent,Sociodemographic Profiles andInterest data

2016GlobalTakeaways

EyeotaCEO,KevinTan,flew

500,000kilometersin2016

Advertiser Sectors that Spent the Most on Data Globally Global Sector Spend Index

This index represents the relative audience data expenditure by advertisersector in 2016 & 2015 compared to the 2016 average sector spend.

EyeotaGlobalSectorSpendIndex

18

Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries

Govt.Orgs.&Nonprofits

Pharma&Healthcare

Education

Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

1x 2x


Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

● Showingnosignsofstopping,theFinance sectorcontinuestolead inaudiencedatademandglobally

● Strongincreaseyear-over-year,drivenbyCommercialBanks,InsuranceInstitutionsandCreditCardcompanies

● Insurance wasoneofthefastest-growingsectors inFinance,particularlyinAustralia,theUKandAsianmarkets

● High-IncomeFamilies,LuxuryLifestyle,YoungandUrbanProfessionalsandFinancialServicesIntentsegmentswereinhighdemandbyFinancebrands

● FurtherinterestsintargetingFrequentOverseasTravelers,BusinessTravelers,YoungandUrbanLifestyle,Frequent,FashionSavvyShoppers

1.9xSectorSpendIndex

#1GlobalRank

Advertiser Sector Focus: FinanceGlobal Sector Spend Index

. . . . . . . . . .

Eyeotians,onaverage,have6ormoredifferenttypesofcurrenciesintheirpossession,atanygiventimeEyeotaGlobalSectorSpendIndex

19

1x 2x

Advertiser Sector Focus: FinanceGlobal Sector Summary

FinanceAudiencePreference

Sociodemographic

37%SociodemographicProfiles:

● High-IncomeFamilies● Well-Educated● Young● UrbanLife

GeneralDemographic:● Luxurylifestyle● HighNetWorthIndividuals● Expatriates● Homeowners

Savings&Investment CommercialBanks,Insurance,Loans&Mortgages

Preferredby:

Intent

18%● FinancialServices● RealEstate● Investments● CreditCards● Auto● Travel

CommercialBanks,Insurance,CreditCards

Preferredby:

Professionals

6%● Business● Finance● IT● C-suiteprofessionals

CreditCardsPreferredby:

MarketstoWatch

● Asia(InsuranceServices)● Canada● NewZealand

2016Trends

● Consistentincreaseindemand:PeakinQ3● Topspender:CommercialBanks● Strongestgrowth:Insurance(3xYoY)

2017PredictionsContinuedglobalgrowth,particularlyinemergingaudiencedatamarkets,andkeeninterestforProductOwnershipsegments

TargetingStrategy

Preferenceforniche,premiumSociodemographicProfilesandin-marketusersmixedwithbroaderDemographic,B2BandInterestsegments

20

#1GlobalRank

#1inUK&AU

#4inUS&Asia

1.9xSectorSpend

Index

1.4xPriceIndex

Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

Advertiser Sector Focus: Electronics & ComputersGlobal Sector Spend Index



● Electronics&Computers peakedinQ4 acrossallregionsasbrandsfocusedonend-of-yearsalesforITprofessionalsandTechEnthusiasts

● Software andCloudServices increasedB2Bsegmentspend,targetingC-Suites,CompanyProfilesandPurchaseIntent

● B2Bsegmentsmakeup69%oftotalsectorspend


#2GlobalRank

. . . . . . . . . .

Eyeotians’top3messagingapps:WhatsApp,SMS,Telegram

21

1x 2x

Advertiser Sector Focus: Electronics & ComputersGlobal Sector Summary

Electronics&ComputersAudiencePreference

ProfessionalsGroups

27%● ITProfessionals● C-Suite● BusinessProfessionals● Specificindustries

(Finance,Engineering)

MultinationalTechnologybrands

Preferredby:

B2BIntent/Interest

20%● ITandTechnology● ApplicationsandSoftware

Development● MobilityandWireless● Marketing● BusinessAnalytics

MultinationalTechnology,ConsumerElectronics

Preferredby:

GeneralInterest

13%● TechEnthusiasts● Computers● Software● Tablets● Phones&Accessories

ConsumerElectronics,Computers,Photography,Tablets,Audio&Visual

Preferredby:

MarketstoWatch

● Singapore● Japan● Italy

#2GlobalRank

● Spendgrew54%YoYwithhighdemandintheU.S.andAustralia

● Topspender:MultinationalTechnology&ConsumerElectronicsbrands

2017PredictionsDemandforcloudservicesandenterprisedigitizationwillgrow,withcontinueduseofB2Bsegmentstotargetin-needbusinesses

Firmographic

22%● CompanySize● Revenues● ITInfrastructure● EnterpriseApplications● WebSystems● CloudServicesOwnerships

MultinationalTechnologybrands

Preferredby:

● TheNetherlands● MENA(Computer

brands)

TargetingStrategy

StrongpreferenceforB2B,targetingusersbasedontheirOccupationandBusinessInterests

2016Trends

22

#1inAmericas

&Asia

#4inEurope

1.8xSectorSpend

Index

1.1xPriceIndex


Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

Advertiser Sector Focus: RetailGlobal Sector Spend Index

● Retail sawastrongspendincreasefromHome&Garden andFood&BeveragebrandsacrosstheU.S.,theUKandAustralia

● SpendpeaksinQ3andQ4duetobrandsallocatingbudgetsforback-to-schoolandend-of-yearsales

● GeneralInterestsegments,suchasTechnology,Food andFashion,werefavoritechoicesforRetailacrossallregions

● Subsectors,suchasSupermarkets&Conveniencestores,preferHouseholdsegments(withKids,FamilyMembers),whileHome&Garden,ApparelandDepartmentStorespreferSociodemographicProfilesandIntenttoPurchasedata


#3GlobalRank

. . . . . . . . . .

Eyeotianspolled:Whenaskedwhattheyprefertospendmoneyon- food,fashionorcomputer&electronics-mostchosefood,whilefashionandcomputer&electronicstiedat2ndplace

23


1x 2x

Advertiser Sector Focus: RetailGlobal Sector Summary

RetailAudiencePreference

MarketstoWatch

● Newtothirdrankglobally,80%YoYgrowth● TripledaudiencedataspendinAsia● Keyadopterofaudiencedataforvideoads● Topspender:Home&Garden● Strongestgrowth:Food&Beverage(3.6xYoY)

Fashion,ApparelandFood&Beveragebrandswillcontinuetoincreasetheiraudiencedatainvestmentstorivalthoseofleadingretailgiants

Sociodemographic

39%SociodemographicProfiles:

● WealthyUrbanFamilies● NewFamiliesofModestMeans● MiddleClassHouseholdsof

VariousEthnicities

Demographicsegments:● HouseholdwithKids● Females● YoungandMiddleAges

Supermarkets,ConsumerElectronics,Kidsbrands

Home&Garden,Apparel,DepartmentStores

Preferredby:

Intent

20%● RecreationSpenders● HomeandGardenBuyers● FrequentBuyers● Supermarketbrands

Home&Garden,Supermarkets,Sportretailers

Preferredby:

Interest

16%● Food&Fashion● Tech● Healthcare● Family

Food&Beverage,Home&Garden,Apparel

Preferredby:

● Germany(Home&Garden)● SoutheastAsia(FoodChains,

Apparel)

PreferenceforbroadInterestandDemographicsegments,suchasAgeandGender,increasinglycombinedwithspecificSociodemographicProfiles,IntentandRetailstoreAffinitysegments

2017Predictions

TargetingStrategy

2016Trends

24

#3GlobalRank

#2inAmericas

#3inEurope

1.6xSectorSpend

Index

1.0xPriceIndex


Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

Advertiser Sector Focus: AutomotiveGlobal Sector Spend Index

● Automotivesteadilygrew acrossmaturemarkets

● CommercialAutobrandsincreasedspendby4xinAsia,whileAutoDealersrealizeda 3.5x revenuegrowthrateYoY

● CommercialVehiclesweredominantplayers,whileglobalLuxurybrandsspent2xasmuchaslastyear

● Autobrandsprefertotargetniche,carbrandidentifiedaudiences,suchasOwnershiporPurchaseIntentsegments


#4GlobalRank

. . . . . . . . . .

Eyeotianscandriveamanualcar37%

25


1x 2x

Advertiser Sector Focus: AutomotiveGlobal Sector Summary

AutomotiveAudiencePreference

MarketstoWatch

2016Trends● Steadydemandacrossmaturemarkets,growing

inemergingmarkets● Topspender:CommercialVehicles● Strongestgrowth:LuxuryVehicle(2xYoY)

2017PredictionsIncreaseindemandformorespecific,nichesegments,includingthosethattargetVehicleTypeandClassandvideocampaignsaswellasagrowinginterestinMillennials

Sociodemographic

43%

CommercialVehicles,LuxuryVehicles

LuxuryVehicles,AutoDealershipsPreferredby:

Intent

19%● BrandAffinity● AutoBuyers● SUVBuyers● $20-30kpricedvehicles● Motorbikes

CommercialVehicles,AutoParts,Motorbikes&Scooters

Preferredby:

BrandOwnership

13%● ExistingOwnersof

particularcarbrands

LuxuryVehiclesPreferredby:

● Asia(4xYoY)● Germany(2xYoY)

Demographicsegments:● SocialGrades● IncomeLevels● Luxurylifestyle● HighNetWorthIndividuals,EthnicGroups

SociodemographicProfiles:● Young,MiddletoHigh-Incomefamilies● Young,tech-savvyprofessionals

Preferenceforspecific,nicheexistingCarOwnersandIn-marketPurchasersaswellasSociodemographicProfiles

TargetingStrategy

26

#4GlobalRank

#2inEurope&Oceania

1.3xSectorSpend

Index

1.2xPriceIndex


Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

Advertiser Sector Focus: Travel & LeisureGlobal Sector Spend Index

● Travel&Leisure wasdrivenbyseasonalspend,peakinginQ1inAustraliaandNewZealand,Q2inEuropeandQ4intheU.S.

● Airlines werenewplayersinaudiencedatausage,butgrewimpressivelyby3xin2016,becomingthebiggestspendersinthissector

● In-marketandLikelyTravelers aremostpopulartargetsforthissector,withIntentsegmentsaccountingfor50%ofbudgetsfromAirlinesandHotels&Resorts.

● TravelAgents werethe2ndbiggestspenders,allocatingfundsevenlybyselectingbroadertargets,suchasAgeandGendergroups,SociodemographicProfilesandIn-marketPurchasers


#5GlobalRank

. . . . . . . . . .

Eyeotians’toptraveldestinations:

Japan,Argentina,Portugal

27


1x 2x

Advertiser Sector Focus: Travel & LeisureGlobal Sector Summary

Travel&LeisureAudiencePreference

MarketstoWatch

2016Trends● Growthacrossallregions● Topspender:Airlines● Seasonalpeaks:Q1forsummerinOceania,Q2

summerinEurope,Q4holidayintheU.S.,Asia● Strongestgrowth:Airlines(3xYoY),surpassing

Hotels&Resorts

2017PredictionsExpectanincreasingsophisticationinuseofaudiencedatatotargetbytravelclassandticketcost

Sociodemographic

25%

TravelAgents,Cruises TravelAgents,Hotels,Resorts&Casinos

Preferredby:

Intent

44%● TravelerProfile: Family

Travelers,BudgetTravelers,WeekendTravelers

● TypeofTravel: Flight,Cruises● TravelDestination

Airlines,Hotels,Resorts&Casinos,Tourism

Preferredby:

GeneralInterest

13%● TravelEnthusiasts● Casinos● Entertainment

Airlines,Hotels,Resorts&Casinos,Tourism

Preferredby:

● Germany● France

SociodemographicProfiles:● YoungBusinessProfessionalswithAbove

AverageIncomes● WealthySuburbanFamilies

GeneralDemographicsegments:● Millennials● GenerationX● BabyBoomers

● HighIncome● SocialGrade

StrongpreferenceforusersIn-marketorLikelytoPurchase,TravelandHoliday.TravelAgentsalsoreachbroaderaudiencesthroughAge,TravelandEntertainmentInterest,andSociodemographicProfiles

TargetingStrategy

28

● Poland(Airlines,Traveltransportations)

#5GlobalRank

#3inAsia

#5inEurope

1.1xSectorSpend

Index

1.1xPriceIndex

This index represents the relative audience data expenditure by advertiser sector in2016 & 2015 compared to the 2016 average sector spend.

Finance


Retail

Automotive

Travel&Leisure

CPG/FMCG

Internet&Telecom

Media&Entertainment

Services&Industries


Pharma&Healthcare

Education

Advertiser Sector Focus: CPG/FMCGGlobal Sector Spend Index

● Continuingthetrendfrom2015,CPG/FMCGbrandsemployedSociodemographic andInterest segmentsintheircampaigns,usingDemographic,GenderandFoodEnthusiastsegmentstofindtheirtargetaudience

● AudiencedatademandpeakedinQ3,asPackagedFoodsandSpecialtyDrinksbrandsbegantheirback-to-schoolcampaigns


#6GlobalRank

. . . . . . . . . .

NorthAmericaandSouthAmericaaretheonlytwomajorcontinentsthatusetheterm“CPG”insteadof“FMCG”todescribethepackagedgoodsindustries

29


1x 2x

Advertiser Sector Focus: CPG/FMCGGlobal Sector Summary

CPG/FMCGAudiencePreference

MarketstoWatch

2016Trends● Peaksduringback-to-schoolperiodandend-of-

yearsalesseason● Keyadopterofaudiencedataforvideoads● Topspender:MultinationalCPGbrands● Strongestgrowth:PackagedGood(2xYoY)

2017PredictionsGrowthinAsiaandEurope,asbrandscontinuetoleverageaudiencedatatoreachbroad,influentialconsumersegments

● Vietnam● Thailand● India

Interest

25%● Technology● Travel● Food● Beauty● Family&Parenting

MultinationalCPG,PackagedFoods,Beauty&PersonalCare

Preferredby:

Age&Gender

20%● Females&Males● Millennials● MiddleAgeGroups

MultinationalCPG,Beer,Wine&Spirits,Beauty&PersonalCare

Preferredby:

Lifestyle

11%● PetOwners● Mothers● HouseholdDecision

Makers● HealthyLiving

PetSupplies,PackagedFoodPreferredby:

Demographic

12%● SocialGrades● EthnicGroups● Incomelevels● EmploymentStatus

PackagedFoodPreferredby:

ConsistentlypreferbroadDemographicandInterestsegmentstoreachlargeaudiencebases,suchasParents,FashionandBeautyEnthusiasts,andEthnicGroups.Strongfocusonholidays,suchasChristmas,EasterandValentine’sDay

TargetingStrategy

30

● Poland● Estonia

#6GlobalRank

#3inAmericas

0.9xSectorSpend

Index

0.6xPriceIndex

● CommercialBanksandCreditCard companiesweretopFinancespenders,utilizingB2Bsegments involvingSeniorityandEmploymentArea

● CPG/FMCG,GovtOrgs.&Nonprofits andRetail brandswerebiggestDemographicdataspenders,preferringLifestyleandEthnicGroupsegments

● U.S.Elections werethelargestspenders onDemographic datainQ4.KeyaudiencesincludedEthnicGroupsandPoliticalInterests

● Travel&Leisure andRetail brandsweretopconsumersofin-marketusers

● Electronics&Computers,Services&Industries andFinancewerethebiggestspenders forB2Bsegments,targetingSeniority,CompanySize,B2BFinancialServiceandB2BInterestsegments

● Seasonal segmentsarealwaysahitwithCPG/FMCG andRetail brands,especiallyaroundValentine’sDay,EasterandChristmas

Americas Highlights

EyeotiansareU.S.citizens,includingKevinTan,CEO/Co-Founder,andKristinaProkop,Co-Founder/EVPPlatforms

23%

GeorgeWashingtonBridge,NewYorkphotosubmittedbyChaeO.

United States

32

● AudiencedatademanddoubledYoY

● Topmarkets:Brazil,Colombia,Mexico

● Topspenders:CPG/FMCG,Finance,Internet&Telecom

● Topsegments:Interest,B2B

● CommercialBanksspent3.1xmoreonaudiencedatain2016

● Topspenders:Automotive,CPG/FMCG,Electronics&Computers

● Topsegments:B2B,Interest,Sociodemographic

HighlightsfromCanada

HighlightsfromLatinAmerica

Americas HighlightsCanada & Latin America

WesternCanada,NationalParksoftheCanadianRockiesEastboundphotosubmittedbyFerynaS..

33

Advertiser Sector Focus: Electronics & ComputersRegional Sector Spend Index: USA

● Q3peak

● Topspenders:Technology brands

● StrongpreferenceforB2B andInterestsegments

● 4.2xYoY increaseforSoftwarebrands,targetingC-levelExecutives,specificCompanySizesandusersofspecificB2BEnterpriseApplications

GrandTetonNationalPark,WyomingphotosubmittedbyDerekK.

34Thisindexrepresentstherelativeaudiencedataexpenditurebyadvertisersectorin2016comparedtotheaveragesectorspend.

EyeotaSectorSpendIndex- USA

Retail

Finance

Media&Entertainment

Travel&Leisure

Services&Industries

Pharma&Healthcare


Internet&Telecom

Automotive

Education


CPG/FMCG

1x 2x

● Q4peak

● Topspenders:Home&Garden,Food&Beverage,ConsumerElectronics&Appliances

● Audiencepreference:Seasonal segments,broadDemographicandInterestsegmentslikeEthnicGroups,CouponUsers,Tech,FoodEnthusiasts

Advertiser Sector Focus: RetailRegional Sector Spend Index: USA

Mostpopular,or“stolen,”retailgiftattheNYCofficesecretsantaholidaygiftexchange:ColoringBookof90’sHipHopLegends

YosemiteNationalPark,CaliforniaphotosubmittedbyElizabethC.

35

Retail

Finance

Media&Entertainment

Travel&Leisure

Pharma&Healthcare


Internet&Telecom

Automotive

Education

Services&Industries

Thisindexrepresentstherelativeaudiencedataexpenditurebyadvertisersectorin2016comparedtotheaveragesectorspend.


CPG/FMCG


1x 2x

● Demanddoubled

● Q3peakdrivenbyback-to-schoolseason

● Topspenders:PackagedFood,MultinationalCPG/FMCG,PetSupply brands

● Audiencepreference:PetOwners,HealthBuffs,Mothers,EthnicGroups,Gender,FoodEnthusiasts,SportsLovers

/

Advertiser Sector Focus: CPG/FMCG

NYCoffice’smostrequestedpackagedgoods:Chocolatecoveredalmonds&wasabipeas

VeniceBeach,CaliforniaphotosubmittedbyWalterS.

36

Regional Sector Spend Index: USA

Retail

Finance

Media&Entertainment

Travel&Leisure

Services&Industries

Pharma&Healthcare


Internet&Telecom

Automotive

Education

Thisindexrepresentstherelativeaudiencedataexpenditurebyadvertisersectorin2016comparedtotheaveragesectorspend.


CPG/FMCG


1x 2x

Electron

ics&

Com

puters

Services&In

dustrie

s

Fina

nce

Internet&Telecom

Pharma&Health

care

Travel&Leisure

Education

Retail

Automotive

Govt.O

rgs.&Non

profits

CPG/FM

CG

Med

ia&Entertainmen

t

preferredniche B2Bsegments,suchasSeniority,B2BTechnology,CompanySizeandEmploymentArea,toreachtargetaudiences.

Electronics&Computers,Services&IndustriesandFinance

Top 3 golden holidays: Christmas, Halloween, Easter


Which Advertiser Sectors prefer Scale over Specificity?Regional Price Index: USA

EyeotaPriceIndex- USA

brandsusedacombinationofbroad andniche targetingstrategiestoreachoutwidelybyEthnicGroup,Age,LifestyleandUserInterests,whilebenefittingfromnicheusergroupssuchasBusiness,IT,HealthcareProfessionalsandC-levelExecutivesfortheircampaigns.

Internet&TelecomandMedia&Entertainment

brandspreferredtouseacombination ofpremium intentsegments,suchasTravelIntent,RecreationSpenders,andShoppers,withbroader Demographicsegments,suchasAgeandFinancialStatus,usingaudiencedatatofuelbothendsofthemarketingfunnel.

Travel&Leisure

preferredtoreachwider audienceswithDemographicsegments,suchasLifestyle,EthnicGroup,EducationLevel,AgeandGender.

CPG/FMCGandGovt.Orgs.&Nonprofits



37

● 34%YoYgrowthinaudiencedataexpenditure

● Campaigns usingaudiencedatadoubled

● CPG/FMCGandRetailbrandsownedthelargestnumberofcampaigns

● 12%increase inaudiencedataspendforvideoads

● FinanceandAutomotivewereconsistenttopspenders

● DrivenbysignificantincreaseinSupermarketsandHomeRetailersinvestment,Retail climbedtothirdrank

RegionalEurope Highlights

MelissaniCave,Kefalonia,GreecephotosubmittedbyFerynaS.

ofEyeotiansarefromEurope,includingCTO/Co-Founder,ChrisSandberg27%

39

● Peakedduringthesummerholidays

● Airlinesbiggestspenders

● Spendrapidlygrewin GermanyandFrance(4xYoY),especiallyamongBudgetAirlines,HotelsandOnlineBookingTravelAgents

Travel&Leisure

RegionalEurope Highlights

● Spendalmosttripled duringend-of-yearsalescomparedtoaveragequarterlyspend

● HighestgrowthratesintheNetherlands andItaly

● 69% spendallocatedtoB2Bsegments,suchasProfessionalGroups,FirmographicandB2BSoftwarePurchaseIntent


GrowingMarkets

● TheNetherlandsgrew3xYoY

● Italygrew2xYoY

● 49%YoYgrowthinGermany,ledbyCommercialAuto(2xYoY)andRetailBrands(3xYoY)

● Continuedlocalizationofdemand,wherepreviouslythecampaignsandexpertiseweremanagedfromoutsidethemarket

● InternationalCPG/FMCGbrandsandBeauty&PersonalCareproductsaredominantspendersacrossmarketssuchasPoland,Spain,ItalyandtheNetherlands

ZaanseSchans,TheNetherlandsphotosubmittedbyCassandraL.

EuropeanEyeotianstop5weekendgetaways:Paris,Berlin,Porto,Bruges,Ljubljana

40

Finance

Automotive

Retail


Travel&Leisure

Services&Industries

CPG/FMCG

Media&Entertainment

Pharma&Healthcare

Internet&Telecom

Govt.Orgs&Nonprofits

Advertiser Sector Focus: FinanceRegional Sector Spend Index: UK

● ConsistenttopspenderwithCommercialbanksleadingspend

● InsuranceCompanies:2.5xYoYgrowth

● Segmentpreferences:Socialgrades,SociodemographicProfiles,Young,Well-EducatedCityDwellers,Millennials,HighNetWorthIndividuals(HNWI)

● 2xYoYgrowthin demandfor PurchaseIntent,targetingin-marketFinancialandRealEstateServices

EyeotaSectorSpendIndex- UK

Thisindexrepresentstherelativeaudiencedataexpenditurebyadvertisersectorin2016&2015comparedtothe2016averagesectorspend.

NewmarketRacecourses,Newmarket,EnglandphotosubmittedbyOliviaH.

41

1x 2x

Finance

Automotive

Retail


Travel&Leisure

Services&Industries

CPG/FMCG

Media&Entertainment

Pharma&Healthcare

Internet&Telecom


Advertiser Sector Focus: AutomotiveRegional Sector Spend Index: UK

● LuxuryAutogrew1.8xYoY

● 47%totalspend onownersofspecificcarbrands

● Brandsmostlytargetedexistingusers,butLuxurybrandsalsotargetedcompetitors’usersinsimilarLuxuryClass

Stonehenge,Wiltshire,EnglandphotosubmittedbyFeliciaL.

42Thisindexrepresentstherelativeaudiencedataexpenditurebyadvertisersectorin2016&2015comparedtothe2016averagesectorspend.


1x 2x

Advertiser Sector Focus: RetailRegional Sector Spend Index: UK

● Increaseinspend acrossallRetailbrands,fromSupermarkets,Home&Garden,FoodChainstoApparel

● Home&Gardenbrandstripled theirspendinQ4

● Supermarkets&ConvenienceStores invest50%oftheirspendinHouseholdswithKids

Finance

Automotive

Retail


Travel&Leisure

Services&Industries

CPG/FMCG

Media&Entertainment

Pharma&Healthcare

Internet&Telecom


RegentsPark,London,EnglandphotosubmittedbyLindaB.



1x 2x

Advertiser Sector Focus: Services & IndustriesRegional Sector Spend Index: UK

● 2xYoYuptick

● GrowingnumberofUtilityServicesadoptingaudiencedata,specificallytargetingYoungAspiringHomemakersand ComfortableHomeowners

● RealEstatetargetaudience:Young,EducatedUrbanRentersaswellasHighNetWorthIndividualsandWealthyFamilies

CliffsofMoher,IrelandphotosubmittedbyBennieS.

Finance

Automotive

Retail


Travel&Leisure

Services&Industries

CPG/FMCG

Media&Entertainment

Pharma&Healthcare

Internet&Telecom




1x 2x

Automotive

Fina

nce

Travel&Leisure

Govt.O

rgs.&Non

profits

Service&In

dustrie

s

Med

ia&Entertainmen

t

Retail

Internet&Telecom

CPG/FM

CG

Pharma&Health

care

brandspreferredniche,hardertocomebysegments,suchasDeclaredCarOwnershipandSocialGradessinceAutobrandsusuallyclassifytheiraudiencetargetsbybrandclassesorincomelevels(mostlyhigh-income)

Automotive



Which Advertiser Sectors prefer Scale over Specificity?Regional Price Index: UK

EyeotaPriceIndex- UK

focusedonhighpotentialaudiencesbytargetingspecific,niche groupsofpeoplewithreal-timePurchaseIntentofFinancialServices,HomeBuyers,in-demandHealthcareandOverseasFrequentTravelers.

Banks,InsuranceInstitutes

brandsthatareaimedatbroad audienceshavedifferentpreferences.BeautyandFoodProductspreferredAgeandGendergroups,multinationalCPGbrandslookedforpeoplewithInterestsandHobbies,whileWine&SpiritsfocusedonHolidayandSeasonalshoppers.

CPG/FMCG

brandspreferredbroad generaltargetaudiencesofAgeandGendergroupsandHouseholdswithKids.

DrugStores,OTCMedicationsandPharmaceutical

Electron

ics&

Com

puters


45


● 23%YoYincreaseincampaignsusingaudiencedata

● 48%YoYincrease inaudiencedataspendinAustralia

● FinanceremainedthetopAudiencedataspender,peakinginQ2 followingthefiscalyearend

● Automotive ranked2nd,withhighdemand forYoungFamiliesandHigh-Income,City-BasedProfessionalsaswellasvideo

● Internet&Telecom showedupwithhighestgrowthrateof2x YoYdrivenbymobileservices

● 57%spendonSociodemographic data,higherthananyothermarket,includingall-inclusiveSociodemographicProfilesaswellasbroad-reachAgeandGender,HouseholdIncomeandLocation-basedsegments

AustraliaOceania Highlights

10% ofEyeotiansareAussies,includingCo-FounderTrentLloyd

SydneyHarbour,AustraliaphotosubmittedbyBennieS.

47

● 40% YoYgrowth inspend

● Biggestadoptersare Finance (ledbyCreditCardsandCommercialBanks)heavilyinvestinginIntent segmentstotargetin-marketFinancialServicescustomers

● Automotivemorethandoubled audiencedatademand

Oceaniaconsistsof25countries.Top5countriesbypopulation:

New ZealandOceania Highlights

LakeTekapo,NewZealandphotosubmittedbyJessieD.

Australia,PapuaNewGuinea,NewZealand,Fiji,SolomonIslands

48

Advertiser Sector Focus: FinanceRegional Sector Spend Index: Australia

FerrytoManlyBeach,Sydney,AustraliaphotosubmittedbyCandiceM.

● 1.8xgrowthinspendYoY

● 2xYoYriseinexpenditurefromCreditCardandInsurancebrands

● PreferenceforSociodemographicProfiles

● Doubledinvestmentinin-marketTravelandFinancialServicescustomers

ofAustralia’scross-devicedigitaladswereboughtprogrammaticallyin2016(Pathmatics&Nielsen)2/3

EyeotaSectorSpendIndex- Australia


Finance

Automotive

Internet&Telecom

Retail


Media&Entertainment

Travel&Leisure

Services&Industries


49

1x 2x

Advertiser Sector Focus: Internet & TelecomRegional Sector Spend Index: Australia

● 2xgrowthYoY

● BrandspromotedavarietyofmobileappsandtelecomservicestargetingLocation-based dataandBusinessProfessionals

SydneyOffice’stop3favoritemobileapps:

LakeWendouree,Ballarat,AustraliaphotosubmittedbyAaronJ.

Surf’sUp,Slither,Strata

Finance

Automotive

Internet&Telecom

Retail


Media&Entertainment

Travel&Leisure

Services&Industries




1x 2x

Advertiser Sector Focus: RetailRegional Sector Spend Index: Australia

● Topspenders:SupermarketsandDepartmentstores

● Growth:ApparelandeCommerceretailers

● Q4peakwithSupermarketstargetingFrequentShoppers,HouseholdswithChildrenandFoodEnthusiastsduringtheholidays

BondiBeach,Sydney,AustraliaphotosubmittedbyJoannaG.

Finance

Automotive

Internet&Telecom

Retail


Media&Entertainment

Travel&Leisure

Services&Industries




1x 2x

Finance

Automotive

Internet&Telecom

Retail


Media&Entertainment

Travel&Leisure

Services&Industries


Advertiser Sector Focus: Govt. Orgs. & NonprofitsRegional Sector Spend Index: Australia

● JuneNationalElectionsdrovemorethandoubletheinvestment,targetingusersbyPoliticalParty

● Nonprofitsraisedawarenessforelderlycareandservicesforthedisadvantaged,targetingElderly,RetiredAustraliansandMiddle-ClassFamilies

Sydneyteam’stop3nonprofitsallsupportfamilies&children:

YouthOfftheStreets,Barnardos,TheSmithFamily

MelbourneBeach,AustraliaphotosubmittedbyAaronJ.



1x 2x

Fina

nce

Travel&Leisure

Services&In

dustrie

s

Pharma&Health

care

Electron

ics&

Com

puters

Education

Automotive

Internet&Telecom

CPG/FM

CG



Which Advertiser Sectors prefer Scale over Specificity?Regional Price Index: Australia

EyeotaPriceIndex- Australia

Experimentingwithavariety ofsegmentcategories,Automotive shiftsfromexclusivelypremiumSociodemographicProfilesandin-marketcategoriestoincludebroad interest,BrandLoyalistsandProductOwners.

Automotive

brandspreferredbroadscale DemographicsegmentstoreachmassaudiencesespeciallyYoungFamilies,ParentsandFrequentShoppers.

CPG/FMCG

targetedpremium,SociodemographicProfiles,suchasYoungProfessionals,andin-marketaudienceslookingforFinancialandTravelServicesandB2Bemploymentdata.

Finance

continuedtoinvestinin-marketTravelersaswellasDemographicsegmentstofindusersbasedontheirEarningPotentialandLifestyle.

TravelAgents,AirlinesandHotels

leveragedniche SociodemographicProfilestotargetuserslookingtobuyorrentproperties.Energycompaniestargetedin-marketconsumers.

RealEstateServices

Providers targetedpotentialnewusers inlocationswithnewlyrolledoutBroadbandServices.

InternetGovt.O

rgs.&Non

profits

Med

ia&Entertainmen

t

Retail


53


● SingaporerepresentedthelargestdemandfordatainSoutheastAsia

● Japanhadthehighestgrowthwithintheregion,growing4.4xYoY

● Malaysiasawa62% increaseinnumberofcampaignsusingaudiencedata

● SpendinVietnamgrewby62%,ledbygeneralCPG/FMCGandBeautyandPersonalcarebrands

● 1.9xYoYgrowthincampaignstargetingIndonesia,Thailand,HongKong,MalaysiaandJapan

● MarketmaturationinJapan,ThailandandMalaysiawith68%ofaudiencedatademandmanagedlocally,upfrom26% from2015

● UpwardtrendwithCommercialBanksandAutomotivebrandstargetingactiveSocialMediausers

AsiaincludesallAPAC- excludingOceania

RegionalAsia Highlights

CloudForest,SIngaporephotosubmittedbyEuniceP.

Eyeotawasfoundedin inSingapore.

ofEyeotiansworkfromtheSingaporeheadquarters

201061%

55

● Consistenttopspender

● Growthdriver:MultinationalITgiantsgrew1.5xYoY

● Growthmarket:Japan,accountingfor22%ofexpenditure

● Preference:B2BSegmentstargetingspecificprofessionalgroupswithB2BIntent

LuangPrabang,LaosphotosubmittedbyMohammedS.

EyeotaSectorSpendIndex- Asia

1x 2x 3x


CPG/FMCG

Travel&Leisure

Finance

Retail

Automotive

Services&Industries

Internet&Telecom

Advertiser Sector Focus: Electronics & ComputersRegional Sector Spend Index: Asia



Travel&Leisure

Finance

Retail

Automotive

Services&Industries

Internet&Telecom

Uluwatu,SouthKuta,BaliphotosubmittedbyOliviaH.

Advertiser Sector Focus: CPG/FMCGRegional Sector Spend Index: Asia

● SpendtripledYoY

● Growthdrivers:MultinationalCPG/FMCGbrandsandBeautyandPersonalCareproducts

● Topsegments:AgeandGenderaswellasIntentsegments,targetingWomen,FamiliesandMillennials


CPG/FMCG


1x 2x 3x


Travel&Leisure

Finance

Retail

Automotive

Services&Industries

Internet&Telecom

Advertiser Sector Focus: Travel & LeisureRegional Sector Spend Index: Asia

● Growthdriver:Airlinesgrew1.8xYoY

● SectorspendpeakedinQ4duringtheholidayseason

● Preference:TravelIntentsegments

● AirlinestargetingbusinesstravelersthroughB2Bsegments

APACEyeotians’top3weekendtraveldestinations:

Kyoto,JapanphotosubmittedbyJiyounY.

Bali,Bangkok,Bintan(Indonesia)


CPG/FMCG


1x 2x 3x

Advertiser Sector Focus: FinanceRegional Sector Spend Index: Asia

CentralBusinessDistrict,SingaporephotosubmittedbyDominicS.

DidyouknowthatSingapore isthefinancialcenterintheworld?4thtop

● 1.3xYoYgrowth

● Growthdriver:Insurancebrandsup3.8xYoY

● CommercialBanksandInvestmentCompaniespreferB2BandDemographicsegments,targetingHighNetWorthIndividualsandFinanceProfessionals

● Insurancecompaniestargetin-marketaudiencesforTravel,AutomotiveandHomeInsurance


Travel&Leisure

Finance

Retail

Automotive

Services&Industries

Internet&Telecom

59

CPG/FMCG



1x 2x 3x

Electron

ics&

Com

puters

Automotive

Service&In

dustrie

s

Internet&Telecom

Govt.O

rgs.&Non

profits

Retail

Med

ia&Entertainmen

t

Education

CPG/FM

CG


Which Advertiser Sectors prefer Scale over Specificity?Regional Price Index: Asia

EyeotaPriceIndex- Asia

preferredniche segments,targetingBusinessProfessionalswithintenttopurchaserelevantSoftwareandHardwareProducts.


brandspurchasedmorespecific,premium B2Bsegments(suchasFirmographicorProfessionalGroupdata)andSociodemographicProfiles.

Internet&Telecom

consistentlytargetedbroaderaudiences,throughgeneralDemographic,InterestandSeasonalsegments.

CPG/FMCG

brandschoseanevenmix ofB2BandB2CIntent.SociodemographicProfiles,LifestyleandgeneralInterestsegments.

Finance

Fina

nce

Travel&Leisure


60



What to Watch

● LatinAmerica

● Germany

● France

● Italy

● TheNetherlands

● Japan

MarketstoWatch Predictions

AdvertiserSectorstoWatch

● CPG/FMCG ● InternetServices

Automotive

Riseindemandformorenichesegments;increaseinpursuingMillennials

Retail

Fashion,ApparelandFood&Beveragebrandswillincreaseaudiencedatapurchases

CPG/FMCGGrowthinAsiaandEuropeforbroad,influentialconsumersegments


DemandforB2Bsegmentstotargetin-needbusinesses

FinanceGlobalgrowthinemergingaudiencedatamarkets,keeninterestforProductOwnershipsegments

Travel&Leisure

GrowthinaudiencedatasegmentsthattargetTravelClassandTicketCost

62

TryInferredDemographicsegmentsthatgiveyou

higherscaleatalowerpricepoint

Lookingforexactmatchorhighlikelihood?

60%demandforIntent

segmentscomesfromTravel,Retail,

Automotivebrands

Top Tips & Quick Stats for Marketers

especiallyifyouareElectronics&Computers,Retail orCPG/FMCGbrandswhosavelargeportionsof

theirbiggestbudgetsforend-of-yearcampaignpushes

SeasonalsegmentdemandcomesfromCPG/FMCGand Retail

50%

PrepareforQ4,

ofallaudiencedataimpressionscomefromLifestyle,Age,Gender,

Income segments

20%+50%YoYincrease

innumberofsegmentstargeted

Diversifyyourtargeting

Mixbroad&nichetargetingstrategiestocomplementbothendsofthemarketingfunnel

3-4 segmentsaretargetedpercampaign,onaverage

IncreaseSegmentsPurchasedPerCampaign

69%ofElectronics&

Computers brands’spendisonB2Bdata

63

Top Tips for Publishers & Data Suppliers

Knowthemajorbrandsbuyingdata

● Finance: CommercialBanks,InsuranceFirms

● Electronics&Computers: B2BTechnology,ConsumerElectronics

● Retail: Home&Garden,Food&Beverage

● Automotive: CommercialAuto,AutoDealers,GlobalLuxurybrands

● Travel&Leisure: Airlines,TravelAgents,Hotels&Resorts

● CPG/FMCG: PackagedFoods,SpecialtyDrinks

Areyoumakingthemostofyourdata?

Wecanhelp!

Realizethetopearningsiteverticals

● SurveyResearchers

● Forums

● DatingSites

● BookingSites

● News&Information

● ProductMarketplaces

● ProductReviewSites(Auto,ConsumerElectronics)

● Blogs(Travel,Food,Lifestyle,Healthcare

64

Ourtopearningpublishers’averagemonthlyvisitorsrangesfrom:

50Kto22M

Top Tips for Publishers & Data Suppliers Cont.

Earnmoreforthesesegments

Supplythedemand

● Demographic:DeclaredAge,Gender,Income

● Family&Parenting: withChildren,Mothers,HouseholdDecision-makers,InterestofFamily&Relationships,FamilyHolidayBuyers

● Travel: TravelStyle(Budget,Weekend,Holiday),Destinations,TransportandAccommodationIntent

● Food&Drink:CookingEnthusiasts,HolidayCooks,WineFanatics,Vegetarians

● Lifestyle:LuxuryLiving,Expatriates

● Healthcare:Medicine,HealthcareServicesSeekers,Fitness

● Games:DigitalGamers,GameEnthusiasts

● RealEstate: Homeowners,House-intentRenters,RealEstateBuyers

● Technology: TechEnthusiasts,Phones,Tablets,WirelessDeviceShoppers

● Automotive: CarBuyers,CarEnthusiasts,CarOwners

● Firmographic: CompanySize(Micro,Small,Medium)

● Sports: Football,Jogging&RunningInterest,SportEvents

● Entertainment:Music,Movies,News

65

Let us build the best audience plan for you.

GetExpertRecommendationsfromourAudienceSpecialistsvia

[email protected] orvisiteyeota.com/datadesk

Searching for the Best Audience Segments for Your Campaign?

66

Sociodemographic B2B

Intent Seasonal

Interest

ProductOwnership

Datasegmentsthatrelatetothecharacteristicsofauser,suchas:• Gender• Age• WithorWithoutChildren• SociodemographicProfiles

Datasegmentsthatrelatetothepurchaseofagoodoraservicebyvisitingcomparisonsites,productreviewsites,bookingenginesorecommercesites.

Datasegmentsthatallowyoutotargetbasedonbusinesscriteria,suchas:• Industry• CompanySize• Profession

Seasonalsegmentstohelptargetcampaignsaroundholidays,specialoccasionsandsportingevents.

Datasegmentsthatallowyoutotargetbasedonauser’sspecificinterestsandhobbies.

Datasegmentsthathelpadvertiserstargetconsumersbasedonthetypeofproductstheyown.

Segment Category Glossary

68

Some of our Data Partners

69

Abreakdownofhowadvertisershavebeenclassified:

Automotive

- AutoDealerships- AutoParts- CommercialVehicles- Motorbikes&Scooters- LuxuryVehicles- AutomotiveGeneral

Education

- Universities- EducationGeneral


- Audio&Visual- Computers- Photography- Printers&Ink- SatelliteNavigation&CarElectronics

- Software- Tablets,Phones&Accessories

Finance

- CommercialBanking- CreditCards- Insurance- Loans&Mortgages- Savings&Investments

CPG/FMCG

- Beauty&PersonalCareProducts- Beer,Wine&Spirits- PackagedFoods- HouseholdCleaning- PetSupplies- SpecialtyDrinks- CPG/FMCGGeneral


- GovernmentOrganizations- NonprofitOrganizations

Internet&Telecom

- MobileServiceProviders- Cable&InternetServiceProviders

- IT&WebServices

Media&Entertainment

- SportActivities&Events- Gaming- Gambling&Betting- Music&MusicEvents- OnlineStreamingServices- Blogs&SocialMedia- Film&Television- Books,Newspapers&Magazines- Radio- PerformingArts- EventTicketAgencies

Pharma&Healthcare

- HealthInsurance- Hospitals&Clinics- Hospices&RetirementHomes- Research&HealthcareEquipment- MedicalPractitioners- DrugStores&Over-the-CounterMedications

- Pharmaceutical- Optical&Eyewear

Retail

- DepartmentStores- ConsumerElectronics&Appliances- OnlineOnlyRetailers- SportsRetailers- OfficeSupplies&Stationery- Supermarkets&ConvenienceStores- Apparel- Parents&Kids- Food&Beverage- Home&Garden

Services&Industries

- BusinessServices- Shipping&Delivery- RealEstate- Recruitment&JobSeekers- LegalServices- BeautyServices- Construction&IndustrialProduction- PetServices- Farming&Agriculture- Utilities

Travel&Leisure

- Airlines- AutoRentals- Cruises- Hotels,Resorts&Casinos- Bus&RailTravel- TravelAgents- Tourism- Attractions

Advertiser Sector Category Glossary

70

Eyeota’s Solutions, Products & Services

72

Products

Services

DataDistributionActivate&deliveryourdataassetsthrough100+DSPs&DMPstoallowmarketersandadvertiserstoreachrelevantaudiences

DataOnboardingEnablesofflinedatasupplierstouniquelyonboardandselldatatobuyersintheonlineadvertisingecosystem

EyeotaDataMarketplacePurchasedataonapublic,privateandco-opbasisfromthelargestglobalaudiencedataaggregator&marketplace

PrivateDataMarketplaceConnectwithdatasuppliersandonlinepublishersinanexclusiveenvironmenttosecurelyandefficientlybuyandsellpremiumqualitydata

PublishersJoin30,000+toponlinepublishersreceivingexclusivecustomerinsights,inadditiontoanewrevenuesource

Marketers3.5+billionwaystostrengthenandoptimizemediaplanswithhigh-qualityglobalaudiencedatatodrivecampaignoutcomes

AdvertisersCreateefficienciesbyreducingcampaignwasteandutilizingthebestavailableaudiencedatatobetterunderstandconsumerbehaviors

DataSuppliersWeempowerofflinedatasuppliersinthedigitalecosystemwithourpowerful,uniqueonboardingservicesandbroaddistributionchannels

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Ourheuristicdatamodelingisaninnovativeevolutionofdeterministicandprobabilisticapproachesanduniqueintheglobalmarket.

Weofferamorecomprehensiveviewofthecustomerjourneywithverifiedpremiumpublishers,onlinedataandofflinedata.

Wearetrustedandverifiedbytopindustryorganizations,globally,withthemostrigiddataqualityandprivacystandards.

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What Makes Eyeota Unique

73

OnlineDa

taSup

pliers

OfflineDa

taSup

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RevenueFlow RevenueFlow

Glob

alSup

pliers

DataOnboarding&Ingestion DataMatching,Modeling&Segmentation DataDistribution

PlatformPartners

Agencies

Brands

TradingDesks

DMPs

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GlobalBuyers

DataVerification PrivacyChecks QualityControl

How it Works: The Eyeota Methodology

30k+GlobalSuppliers Eyeota’sSolutions,Services&Products 100+GlobalPlatformIntegrations

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Sociodemographic

Intent

Interest

B2B

Seasonal

ProductOwnership

Some of our Platform Partners

75

of Eyeotians have visited 10+ countries;

79%

More Fun Facts About Eyeotians

Eyeotians’favoriteschoolsubjectsranked:

28of Eyeotians

consider themselves

48%votedasfavorite

superhero,followedcloselybyBatman

WonderWoman

OverhalfofallEyeotiansare“dogpeople”

Eyeotianspolled:Favoritewaytospendvacations?

Exploringoldcities

TheOldCitiesTakeOurBreathAway

56%ofEyeota’semployeebaseisfemale,includingoneofourthreeco-founders!

Eyeotiansspeakover

differentlanguages

ofEyeotiansspeak2languages,while.speak3+languages

33% #1.Math#2.History#3.Science&Literature,

tied

MathRocks!

extroverts

75%10% visitedover40

½+28

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www.eyeota.com/news

EyeotaNews

Forquotes,statsormoreinformationonthe

EyeotaAnnualIndex,contact:

Workwithus!Learnmoreatwww.eyeota.com

Learn More

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Eyeota 2016 Annual Index Report - newsroom-publicismedia.fr€¦ · Eyeota’s 2016 Annual Index...

Documents

Transcript of Eyeota 2016 Annual Index Report - newsroom-publicismedia.fr€¦ · Eyeota’s 2016 Annual Index...