®

11

Exploring Marketplace Needs Through

PCC Feedback

®

22

Innovation SymposiumsMTAC – August 11, 2010PCC Three Ideas – September 15, 2010

(National PCC Day)CEO and Industry Leaders – October 13,

2010Direct Feedback from PCCs

Background

®

33

What methods do you use for marketing your products and services?

How does your marketing mix (direct mail, TV, radio, print, e-mail) look today as compared to the last three to five years?

How do you measure success of marketing/direct mail programs today as compared to five years ago?

Marketing Mail

®

44

Is direct mail a component of your marketing mix?If yes, what do you like about it?

Open and read rate Return on Investment Others

If not, what obstacles prevent you from using it? Not enough information on the product Price

Marketing Mail

®

55

Customized MarketMail

®

66

Marketing MailCustomized MarketMail (CMM)Are you aware of CMM? It’s

customized Standard Mail that can be virtually any shape or design.

Have you used CMM in your marketing mix and was it successful?

If you have not used CMM, why?

®

77

CMM Sample

http://www.usps.com/customizedmarketmail/

®

88

Repositionable Notes

Your Message

Here

Your

Message

Here

See page

84 for FREE

Antiques

Call 1-800My-Forbes

Your

Message

Here

Your Message Here

Your Message

Here

®

99

Marketing MailRepositionable Notes (RPN)Are you aware of RPN? These are

sticky notes that extend the lifespan of your marketing messages.

Have you used RPN in your marketing mix and was it successful?

If you have not used RPN, why?

®

1010

RPN Samples

http://www.usps.com/repositionablenotes/

®

1111

Marketing Mail - Ride AlongAre you aware of the Ride Along

program? This is an object like a CD or product sample that accompanies a mailpiece at delivery.

Have you used Ride Along in your marketing mix and was it successful?

If you have not used Ride Along, why?

®

1212

Marketing Mail

What added features or enhancements could the Postal Service implement to make direct mail more attractive?

®

1313

Correspondence and Transactions

First-Class MailBusiness Reply MailCourtesy Reply Mail

POSTAGE W ILL BE PAID BY ADDRESSEE

JAMES STACKRUSS GALLERY LTD

476 BROADWAYNEW YORK NY 10013-9991

BUSINESS REPLY MAIL

FIRST-CLASS M AIL PERM IT NO. 000 WASHINGTO N DC

N O PO STA G E N EC E SS ARYIF M A ILE DIN TH E

U N ITED STATE S

YOUR COMPANYADDRESSCITY STATE ZIP CODE

®

1414

Correspondence and Transactions

Would you be interested in a day-certain delivery product that allows you to pick the day of delivery? If so, why, how would this benefit you

and your company?

®

1515

Correspondence and Transactions

What about a product with speed of First-Class Mail but with fewer options, e.g. forwarding service, return service?

What about incentive offers that provide a rebate for volumes that exceed a predetermined threshold based on past volumes?

®

1616

Correspondence and Transactions

Do you have corporate strategies to convert First-Class Mail to electronic channels? If so, what is the primary reason for this strategy?

®

Transpromo Mail Combines transactional

documents (statements/bills)

with promotional messages Adds value Turn cost center into

revenue generator

Transpromotional Mail

®

1818

Correspondence and Transactions

What added features or enhancements could the Postal Service implement to make Correspondence and Transactional Mail more attractive?

®

1919

Package Services

Express MailPriority MailParcel SelectParcel PostBound Printed MatterLibrary MailMedia Mail

®

2020

Package Services

Do you use USPS package services?

If yes, what do you like about them?

If no, what are the issues?

®

2121

Package Services

What do you think about the following new features and would you use them?Delivery of wine and/or beerOffering adult signature servicePackage intercept serviceTwo-day guaranteed delivery productThree-day guaranteed delivery

product

®

2222

Package ServicesWhat new features/enhancements

would make the following products more attractive?Priority MailParcel SelectParcel PostBound Printed MatterLibrary MailMedia Mail

®

2323

Wrap-up

Feedback From Participants Complete questions and email to

pcc@usps.govResults To Product Managers

®

THANK YOU!

pcc@usps.gov