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j a z z · s o u l · p o p · r o c k · e l e c t r o n i c · c l a s s i c a l

Bang & Olufsen advanced Sound SystemPresentation guide

TecHnicAl deTAils:

Acoustic lens Technology

To obtain the best quality at higher frequencies, the listener

should ideally be situated in front of the loudspeakers in the

direct path of the reproduced sound. A revolutionary invention

that optimises audio reproduction, Acoustic Lens Technology

reduces the need for this central listening location by ensuring

uniform high frequency sound dispersion over 180°.

digital signal Processing (dsP) functions

Sound Focus: Sound focus enables the listener to optimise

the Advanced Sound System for various occupants in the car.

Customers can choose between ‘front’, ‘movie’, ‘rear’ and ‘all’

seat settings.

Surround level: In a Bang & Olufsen Advanced Sound System

the surround level controls the width of the sound image. This

feature allows user customisation of the system to enhance

personal preference.

Volume levelling: Audio reproduced by the Advanced Sound

System is continually adjusted according to the speed of the

vehicle, fan noise and any other external noise sources present

in the cabin. A microphone constantly measures the environ-

ment to ensure that sound quality is dynamically optimised for

cabin conditions, no matter whether the customer is listening to

a CD or the radio.

Before playing any kind of music you should explain the Bang &

Olufsen sound philosophy and check your sound settings.

Bang & olufsen sound philosophy: Clean, crisp, and precise.

Nothing is changed. If it’s on the CD you should hear it. The

music remains as true as possible to the original recording so

you hear what the artist intended you to hear.

Tone: All settings (including surround) should be kept in the

neutral (12 o’clock) position. This default setting ensures that

you demonstrate the system with sound qualities as

Bang & Olufsen intended.

Music selection: For an optimum demonstration you should

play about a minute from three different tracks in accordance

with the musical tastes of the customer. First, set the scene,

using a simple vocal track. Next, move onto something a little

more complex and dynamic. Finish off with an upbeat number

that demonstrates the power of the system.

The Bang & Olufsen demonstration CD provides you with a

variety of genres. Each track is accompanied by comments from

our acoustics’ team, giving you pointers as to what you can say

to the customer.

FOR INTERNAL USE ONLY

TrAcK exAMPles:

Track: 1. Title: Easy. Artist: The Commodores

This old favourite is a simple mix with a well-defi ned sound

image. It is possible to localise the vocal in the centre, as well

as the backing vocals at the very widest part of the mix, i.e. far

left and right.

Track: 2. Title: Barber of Seville. Composer: Rossini

This orchestral track is a live performance which, surprisingly,

was recorded over 20 years ago. The sound system allows the

listener to hear the natural woodwind, the full horns and the

bright, yet smooth strings in full clarity, as though you were in

the concert hall with orchestra on stage in front of you. This

track allows you to demonstrate each instrument in its right

place well-distributed across the sound stage.

Track: 3. Title: Played-A-Live. Artist: Safri Duo

This track is an interesting juxtaposition of percussion with

electronic synthesizers and keyboards. The layered synths make

use of the full frequency spectrum giving a real sense of the live

event. This track can be used as an impressive demonstration to

really show off the sound system at high levels.

TecHnicAl deTAils (conTinUed):

dedicated sound tuning

The Audi A8 fi tted with the Advanced Sound System from

Bang & Olufsen undergoes 400 hours of tuning by the Bang &

Olufsen Automotive acoustic team. Amongst many other factors

the team uses data about cabin size, the materials used in the

A8 cabin, and engine performance to fi ne-tune the sound

system. The goal: to ensure that every Audi A8 is delivered with

the perfect Bang & Olufsen sound!

ICEpower® amplifi er

ICE: Intelligent, Compact & Effi cient. ICEpower® allows

Bang & Olufsen to design compact amplifi ers with a minimum

of thermal loss and a maximum of output power.

loudspeakers and cabinets

All materials for the loudspeakers are custom-selected and

developed for the Audi A8. Loudspeakers in the cabinet ensure

uniform conditions for each speaker. Combined with ICEpower®

amplifi cation and DSP, these closed cabinets give the acoustic

team complete control over the sound system.

The result?

A world-class sound stage in terms of both width and depth,

located directly in front of the listeners, wherever they are sat

in the cabin.

Technology Audi A8 interior Aluminium speaker grill Acoustic LensTechnology

explain explain plaY

Start SHOW explain plaY >

Total output power:

1,348 W*

1,466 W**

Movie mode

· New sound setting optimized for video material

· The centre channel is recreated at the screen to match visual

action and sound effects

· Enables passengers to enjoy a cinema-like experience

Unique rear-seat performance

· Three-way speaker set-up for high-end quality sound in the

back seats (tweeter, midrange, woofer)

· Five additional speakers on the parcel shelf (subwoofer +

two-way surround speaker system)

· Rear seat entertainment screens are compatible with the

Bang & Olufsen system

Playback of 5.1 multichannel sources

· Perfect surround sound experience optimised for each seating

position

· Signals are distributed to the 19 channels using the

proprietary Bang & Olufsen True Image™ up-mix algorithm,

to realise a 5.1 surround sound setup.

Privacy

· All door and parcel shelf loudspeakers are mounted in

custom-moulded closed cabinets

· The Advanced Sound System offers increased privacy by

keeping the sound inside the car. This is especially important

when using the speakers for handsfree telephone conversation

ProdUcT HigHligHTs:

Uncompromised sound performance

· True Bang & Olufsen sound: natural sound, clear reproduction,

non-fatiguing, and with precise, spatial characteristics

· ‘Staging’ and ‘imaging’ that puts the listener in the best seat

‘in the house’

· Loudspeakers placed in closed cabinets increase sound precision

· Perfect sound on all seats with seat specific sound focus

Acoustic lenses

· Two new Acoustic Lenses placed on the dashboard in a new,

subtle design, emerge in line with the windshield when the

system is turned on.

design

· Fully aluminium speaker grills in platinum colour (a little darker

than natural for perfect fit to interior)

· Speaker grills in organic shapes; design follows interior design

lines

· Unique hole structure, polished and anodized aluminium

treatment

· Carrier parts available in 23 different colours to match car

interior colour

sPecificATions:

2-way centre system

· 19 mm tweeter (42 W*/ 53 W**)

· 100 mm midrange (42 W*/ 53 W**)

3-way front door system

· Acoustic Lens tweeter (19 mm, 17 W*/ 22 W**)

· 100 mm midrange in sealed cabinet (42 W*/ 53 W**)

· 165 mm woofer in sealed cabinet (150 W*)

3-way rear door system

· 25 mm tweeter (17 W* / 22 W**)

· 100 mm midrange in sealed cabinet (42 W* / 53 W**)

· 165 mm woofer in sealed cabinet (150 W*)

Parcel shelf surround loudspeakers

· 2 x 25 mm tweeter (17 W* / 22 W**)

· 2 x 100 mm midrange (42 W* / 53 W**)

· 200 mm subwoofer (310 W*)

*Distortion levels: 1% THD **Distortion level: 10% THD

Dear Audi sales representative

This guide has been written to help you present the

Bang & Olufsen Advanced Sound System for the new Audi A8.

We recommend that your presentation follows the four steps

outlined in the folder: START, SHOW, EXPLAIN, and PLAY.

You are of course always welcome to contact the Bang &

Olufsen Automotive Division and we will do everything we

possibly can to support your efforts in the showroom.

Good luck!

Bang & Olufsen Automotive

Bang & Olufsen The founders Core Values Audi A8

sTArT Introduce the customer to Bang & Olufsen and

provide a brief overview of the system’s physical elements:

19 loudspeakers, 19 amplifiers with around 1400 watts of total

power.

sHow The beautifully crafted aluminium speaker grills and

special hole pattern which bring exclusivity to the overall

experience.

Show the location of the 19 speakers, the microphone in the

ceiling and (if convenient) the amplifiers behind the left rear seat.

exPlAin With focus on customer benefits, explain the

technical terms: Acoustic Lens Technology and ICEpower digital

amplification; customised speakers with closed boxes; DSP

functions, including the surround level and volume levelling; the

design elements of aluminium speaker grills and special hole

patterns.

PlAy Explain the Bang & Olufsen sound philosophy. Select 2-3

tracks from the Bang & Olufsen demonstration CD in

accordance with the customer’s wishes and/or taste in music.

inTrodUcTion To BAng & olUfsen

The company was founded in 1925 by Peter Bang and Svend

Olufsen. Today Bang & Olufsen employs approximately 2,100

people and has some 1,150 shops worldwide. Since the

beginning, Bang & Olufsen’s vision has been the: “Courage to

constantly question the ordinary in search of

surprising, long lasting experiences”. The brand, and any

products that are launched, carry certain common

characteristics or core values:

Performance: The ultimate quality of sound and picture.

Humanisation: All Bang & Olufsen products are dedicated to

giving pleasure to the users, as they seamlessly become a part

of the environment and work intuitively, while being at the

forefront of technology.

craftsmanship: The relentless quest for quality in every detail

and the use of genuine materials.

design: Not just in the sense of a style, but the unique idea.

Music for the senses

The vision and core values imbued in every aspect of development

are what make every Bang & Olufsen product unique.

Physical location

Performance

craftsmanship

Humanisation

design

2010Bang & olufsen Headquaters

1925 svend olufsen & Peter Bang

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