Tips for students to solve Case using SWOT analysis / SWOT Matrix
Example SWOT Matrix - Rubicon Coaching€¦ · SWOT Analysis The Strengths, Weaknesses,...
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SWOT Analysis The Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix is a structured method used to evaluate the title facets of a business enterprise. SWOT can also be used in conjunction with a Johari Window to analyse the title facets for individuals. There are two parts to understand and these are: Strengths and Weaknesses – represent internal factors Opportunities and Threats – represent external factors. There are correlations which can be found between strengths and opportunities and weaknesses and threats. The analysis is both informative for an individual or business and can lead to understanding how to better match the strengths to greater opportunity or to convert weaknesses and threats into strengths and opportunities. The structure of the matrix can be seen below. When completing the matrix the user (it can be completed without external assistance) should consider at the point in time of completion what they feel about the topics. Example SWOT Matrix Beneficial To achieving the objective Limiting To achieving the objective External Factors Environment Attributes Internal Factors Organisation Attributes SWOT Matrix Strengths Weaknesses Opportunities Threats Characteristics of the individual or business that give it an advantage over others Characteristics that place the individual or business at a disadvantage relative to others Elements that the individual or business could exploit to its advantage Elements in the environment that could cause trouble for the individual or business progress
Transcript of Example SWOT Matrix - Rubicon Coaching€¦ · SWOT Analysis The Strengths, Weaknesses,...
SWOT Analysis
The Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix is a structured
method used to evaluate the title facets of a business enterprise. SWOT can also be used in
conjunction with a Johari Window to analyse the title facets for individuals.
There are two parts to understand and these are:
Strengths and Weaknesses – represent internal factors
Opportunities and Threats – represent external factors.
There are correlations which can be found between strengths and opportunities and
weaknesses and threats. The analysis is both informative for an individual or business and
can lead to understanding how to better match the strengths to greater opportunity or to
convert weaknesses and threats into strengths and opportunities.
The structure of the matrix can be seen below. When completing the matrix the user (it can
be completed without external assistance) should consider at the point in time of
completion what they feel about the topics.
Example SWOT Matrix
Beneficial To achieving the objective
Limiting To achieving the objective
Exte
rnal
Fac
tors
En
viro
nmen
t A
ttri
bu
tes
Inte
rnal
Fac
tors
O
rgan
isat
ion
Att
rib
ute
s
SWOT Matrix
Strengths Weaknesses
Opportunities Threats
Characteristics of the individual
or business that give it an
advantage over others
Characteristics that place the
individual or business at a
disadvantage relative to others
Elements that the individual or
business could exploit to its
advantage
Elements in the environment
that could cause trouble for the
individual or business progress
SWOT Matrix
Limiting
To achieving the objective
Beneficial To achieving the objective
Inte
rnal
Fac
tors
O
rgan
isat
ion
al A
ttri
bu
tes
Exte
rnal
Fac
tors
En
viro
nm
ent
Att
rib
ute
s
SWOT Matrix
Strengths Weaknesses
Opportunities Threats
