Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

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MAKING IMPRESSIONS IS MORE IMPORTANT THAN GENERATING THEM ANDREW SANDERS TIME INC.

Transcript of Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

Page 1: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

MAKING IMPRESSIONS IS MORE IMPORTANT THAN GENERATING THEM ANDREW SANDERS TIME INC.

Page 2: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

CREATE VALUABLE EXPERIENCES

Page 3: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

PLAY BEFORE BUSINESS PLANNING

INSIGHT BUILD MEASURE LEARN RECYCLE

Page 4: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

LISTEN TO YOUR AUDIENCE

Page 5: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

YOU ARE NOT THE AUDIENCE

Page 6: Evolving Strategies to Meet New Audience Needs - DPSE, 10/7/15

THREE KEY TAKEAWAYS

LISTEN TO YOUR AUDIENCE

LEARN THROUGH EXPERIMENTATION

CREATE VALUABLE EXPERIENCES