What kind of media intuitions might distribute

your media product and why?

Calum DB

I have researched magazine publishing companies that I could use for my music magazine for publication and distribution. I have found examples of publication companies bellow.

Looking at both publishers I can see that IPC publish the very successful NME magazine. This is good as I want to publish my magazine and want it to be done successfully.

I will use IPC media to distribute my magazine as they are a very successful publishing company. And publish for very big magazine brand such as Marie Claire Look and NME. Using a successful publisher would decrease risk when publishing my magazine and make more opportunity for it to do well.

Another advantage of using IPC is that they do not currently distribute any hip hop magazines. This is good as there is more chance they will agree in distributing my product. The only music magazine they distribute is NME and my magazine and NME are different genres therefore NME will not affect my magazine.

I have gathered information on NME’s target information. Firstly the cover price is higher then my magazine this is good as I will not have to compete with NME’s price. Another advantage is that NME have a broader age range for their target audience mine is 14-24 NME’s is 15-34. A big advantage NME has is that it has 7.7 million unique readers and have been running since 1952. This is a disadvantage however should not affect my magazine as the genres are different.

I have decided to use IPC media to publish my magazine