Evaluation question 2:

Lucy Clarke

How does your media product represent particular social groups?

How does your media product represent particular social groups?

Firstly, I had a look and researched into many music magazines of the genre I wanted to base mine around which was chart music. I found a target audience of 11-19 year olds as I researched radio stations to find the target audience statistics broken down. This helped me understand my age gap and I found that the majority of 11-19 year olds listen to chart music/pop music. This helped me plan my target audience and how to approach them. My main focus was to target and capture youth and there are links I made within my media product that represented youth.

Front coverMy media product represents particular social groups. I have done this on my front cover, as I have used a model who is mixed race. However, this is due to coincidence. Meaning, this magazine would appeal to a predominantly white audience. This could means my front cover’s main image would represent a multicultural music industry which recently has become integrated and tends to work together. I have used bright colours on my front cover which could represent a younger social group as bright colours could represent the boldness of youth. There is also online references on the front cover as there is a given website for the readers to visit again, this could represent youth as younger people are commonly known to use technology more than older people. I have also talked about festival styles which younger people tend to be more social and are seen at festivals and other social outings again this could be seen as a representation of youth.

Contents pageMy contents page could represent particular social groups such as a Muslim audience as well as a predominantly white audience as I have used a model called Eman. I used Eman to represent a different nationality in the music industry as I used Ariana Grande, former pop singer as style inspiration. This could develop my audience and bring in diverse audiences from different nationalities even though my target audience is mainly white readers. Furthermore, this adds variety into my music magazine media product. Also my contents page shows references again to technology as there is the use of earphones in a picture. This shows a link to youth as teenagers are normally associated with the use of technology and music through technological devices. There is also a male model featured in my contents page. This expands my audience to males as well even though my chosen target audience was mainly females, there may be males who buy the magazine as well.

Double page spread

My double page spread could represent particular social groups such as females as the main image model is female. This could also represent youth as the poses my model is doing shows youth and vulnerability, mostly associated with youth and younger audiences. She is also posing with a guitar which could represent acoustic music, which my appeal to a more mature sophisticated audience like the higher end of my target audience scale e.g. 15+. I have also stuck to my colour scheme, using pink white and black. These colours are associated with femininity, meaning it could link in to a female audience. Which is my aimed target audience.