Evaluation - Question 2
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Transcript of Evaluation - Question 2
Q2: ANCILLARY PRODUCTS
FINAL FRONT COVER
FINAL BILLBOARD
EXISTING PRODUCTSDATE
MASTHEAD: IN TOP 3RD
PRICE
REFERENCES TOOTHER SOAPS
TABS: COLOUR CODED FOR EASY
ACCESS TO READERS
EYE CONTACT:CHARACTER ENGAGES
WITH READER
ANCHORING
PRICE AND BARCODE
LARGE, CLEARPICTURE PURPLE TAPE
E4 LOGOMAIN CHARACTERS
MY PRODUCTS DATE
MASTHEAD: IN TOP 3RD
PRICE
REFERENCES TOOTHER SOAPS
TABS: COLOUR CODED FOR EASY
ACCESS TO READERS
EYE CONTACT:CHARACTER ENGAGES
WITH READER
ANCHORING
PRICE AND BARCODE
WEBSITE AND TWITTER FEED
CLEARPICTURES
MAIN CHARACTERS PURPLE TAPE E4 LOGO
COMPARISON
We created a MASTHEAD which stood out and when on
a shelf would be EASILY NOTICED. The masthead is in the TOP THIRD of the page to
again make is noticeable.
Other stories are used on the cover, these are used to HINT at the reader what else FEATURES in the magazine. They are ANCHORED by the name of their soap, and a short slogan to GRIP
the reader.
Our cover star gives EYE CONTACT to the reader, just like the example from an
already existing product. The eye contact helps to ENGAGE the reader and to show clear EMOTION which helps to INTRIGUE the reader and want them to read more
about the soap.
The cover star is ANCHOREDby a SLOGAN which gives abrief idea of the story line.
These are joined by a SUBHEADING to give extra
information on the story line.
The magazine includes the DATE, PRICE andWEBSITE. To add to these, we added #TVBUZZ
which is a TWITTER reference, to the front cover of our magazine. We did this to help reach out toa YOUNGER audience, giving them another wayto keep UPDATED with our magazine and also sothey can SOCIALISE with other people interested
in the magazine.
The billboard shows the charactersdisplaying their own EMOTION by
using FACIAL EXPRESSION. By doing this, the reader can create
an UNDERSTANDING of each characterand create and IMPRESSION of their
PERSONALITY.
The purple tape helps to create BRAND IDENTITY, we chose to use E4 as it broadcast programmes aimed at a similar AUDIENCE to our soap.
AUDIENCE & REPRESENTATION
16-24 STUDENTS
NEW TECHONOLOGYLASTEST MUSICPARTIES SOCIALISE
REPRESENTING AGE
The characters are all of a SIMILAR AGE, this can be shown by FASHION: basic trends, accessories etc.
Rhino, with his TATTOO and STERN look, gives the ‘HARD MAN’ impression.
Also his Ralph Lauren shirt shows that he is up to date
with FASHION and takes care in his APPEARANCE.
The FEATHER BOA gives the audience a hint of the characters PERSONALITY. It creates HUMOUR and INTRIGUES the audience.