How does your media product represent particular social groups?

Evaluation, Question 2:

• Metal brings up many connotations when it comes to talking about fans of the genre. Mostly associated with black clothing, long hair, beards and tattoos, they are a very specific group that are often portrayed in a negative fashion.

• My cover star is set up deliberately to try and change this negative perception, the predominant colour is red, not black, and he is not in a particularly threatening pose or looking intimidating. It’s a light hearted take on the genre, showing that the band can still be a great metal group but not necessarily conform to the standards of others.

• Since my target audience for the magazine is 16-30 year olds, the cover star fits into this age bracket himself, helping to be more relatable for the reader.

AttirePredominant colour

of clothing is red and black, not just

one colour.

AttirePredominant colour

of clothing is red and black, not just

one colour.

Hair Not the typical long, shoulder length style that is associated with metal, and not black.

Hair Not the typical long, shoulder length style that is associated with metal, and not black.

GuitarThe guitar is a classic metal design, but in a lighter colour (on the

final cover this has been edited red) as opposed to a traditional black.

GuitarThe guitar is a classic metal design, but in a lighter colour (on the

final cover this has been edited red) as opposed to a traditional black.

Representation of Youth- Deconstructing The Cover Star