Evaluation Question 2 How effective is the

combination of your main product and ancillary tasks?

In all my products, in order to make them a successful form of advertising, I ensured that I had elements that carried

over from one another between the products. This would create a better link

between the different advertisements, and would

aid in how audiences perceived them and how they

link one to the other, thus making them a more

effective product.

Our film title “The Deprived” is shown in all of my products, maintaining the same font and light colours throughout. I did this as it alone is quite memorable and so would act as more

than just a title but a brand, that would be on all linked products to ensure the audience makes a clear idea that all the products are advertising the same film. It helps that the

font used “Scorched Earth” looks the part in terms of its design in linking it to the main themes of the movie, such as decay as the title is seen to be almost decaying itself, which

only aids the process of linking the products.

THE DEPRIVED

Magazine Trailer Poster

Key Imagery/ propsThroughout my products I have links with key props and images to form a greater sense of synchronicity between the forms of advertisements. For example a key prop was the map that Adam the protagonist carries, I showed this in the trailer for narrative purposes and also in the poster to create a better sense of possible narratives. As the imagery of a map gives the audience ideas of a journey that is underway, creating possible questions from the audience and adding to the code of enigma, making the advertisement more effective on the viewer as it is making them engage with the product and look further into the possible themes, making a cinema ticket purchase more likely. Also I created a further sense of uniformity through the use of the same costumes andweapons in both the poster and the trailer to establish Adam as acharacter that is more easily identifiable through similar costumebetween products, which will have a similar effect of making the linkeasier to identify.

Also I wanted to mention the more subtle areas of comparison, as you can see here, although at first glance not much

resemblance is noticeable the actor

shown in the magazine is wearing the same

costume as the figure, which is faceless in the

trailer. I wanted this as it would give the audience a greater insight into the actors role in the movie and how the conform to the narrative and their position. This like other

synchronous images and texts, although more

subtle still allows for a better link between the

two products making them more effective.

ThemesAs you can see in all of these images from the trailer and from the poster I have clear expressions of certain themes such as death, blood and nature. All of which I have represented in both medias, which I believe makes each piece more interesting no matter how smaller detail, as shown by the hanging man in the background of my poster. By making themes between both products it creates a stronger bond between the medias, helping them to complement each other by having a greater effect on the audience.