Evaluation question 2:

How effective is the combination of your main product and artillery text?

Danielle Matthews

• All three of our products relate and work together in order to create a brand awareness around our film. We have kept colour and narrative themes concise throughout and kept the same characters particularly visible in order to create clarity over the products as a whole.

• We tried to create brand recognitions with titles, fonts, characters, mise en scene and tag lines, giving an idea of the genre.

• Although all three products work together they each have a specific role to play. The teaser trailers job is to create narrative themes with out giving to much away. It uses more visual elements in order to entice the audience to view the entire film and to do the this it needs to create enigma, it needs to give a feel of the entire film and entice the viewer to want to watch more.

• The role of the poster is to co-inside with the trailer, it is their to maintain the awareness of the film and to remind the viewers of important information such as the release date. It also creates more familiarisation with the main characters and the genre of the film.

• The magazine is the source of the most inside information on the film, cast, set etc. It is a way of promoting the product as the magazine has asked for it to feature. It sticks to its own conventions and uses promotional features from the film and cast in order to entice people to buy that magazine.

In our teaser trailer and poster we have the same text and title fonts to create a brand recognition between the products. Although both logos are the same design we used more effects on the logo in the trailer because we thought it would fit better with the colour scheme and feel of the trailer.

Title and design

Title and designOn the magazine cover we have used a different font and text style compared to the other two products. We have done this because Empire magazine has its own conventions and ways they want their magazines to look. We looked at several Empire magazine covers and decided that using a bold font with contrasting colours worked well.

Iconography• Throughout all three of our

products we have symbols that instigate the genre and type of film it is. We also have tag lines that are iconic to our trailer. An example of an Icon that runs through all three of our products would be the darkness and woodland setting. Examples of iconography in the trailer would be the knife, blood, screams and terror. All these things suggest horror.

Characters• The main character from the

trailer is on both the magazine and the poster. This creates familiarization with the characters and the audience can also relate this character to the film. The poster also has another important character on it this is because we believe it give the poster more narrative and leaves more enigma then if it was the main character on their own. This makes it more enticing for the audience.

Main Image• The main image of our

trailers remain the same throughout our products. We tried to create a mysterious theme through out by not giving too much narrative away. To do this we used the same colors and themes, the colors used were a lot of blues and greys because we saw this was a theme throughout other horror trailers we had looked at such as Friday the 13th.

Main Image• The conventions of a horror movies generally show dark dismal colours in

order to create a eerie mysterious feel. So this is what we tried to create in our trailer by working with the colours and de saturating the clips. We have also tried to really emphasise the colour blue as this generally connotes coldness, loneliness and a foggy eerie feel. To do this we used effect 'cold steel' on Final cut pro and adjusted the shadows in order for important things to stand out for example the blood we wanted to stand out as a deep red.

Tag line• In our Trailer we have a

tag line that is also present on our poster, this is because we wanted something to remember the film by. For example Cabin in the woods has a tag line that is ‘You think you know the story’ this is a very mysterious tagline and makes the film very intriguing for the audience which is we wanted to create with our tag line.

Tag line• We used the tag line ‘Fear

will become your best friend’ because we thought that it creates a mystery about the film as it moves away from the hide and seek theme and connotes the later story line where the plot for the whole film was that the murderer turns out to be one the group of friends best friend. We think this particularly well on the poster as the two characters are almost looking at each other.

Tag line• We used the same

font as the main title to make it look consistent and also to create a brand recognition, if all the titles are the same then it starts to create a familiarization with the film. We also used the same colors as in the trailer.

This is a screen shot from our trailer.

Billing block• The billing block from the poster is consistent

with the information in magazine and relevant information in the trailer. For example the idents used in the trailer feature in the billing block and on the poster.

Billing block• The information in the

billing block also matches the information on the magazine, for example it features Lucas Ryan as the director.

Mise en Scene• The mise en scene is similar throughout our three

products. We used dark, blacks, blues and greys through each products and the same costume to, other then the magazine as that has its own conventions this is the same case for text and titles. All our products show the same the character and location. The wood feature in all our products.

Target Audience• The target audience for our film is young adults.

This is because the characters are teenagers and people tend to relate more when the characters are around their own age. Also our film would be a 15+ rating because of the fear and grim scenes therefore could not be targeting at a younger audience. This remains consist throughout our products.

Target Audience• We had our target

audience in mind when creating our poster, we put the main character as the main image as this will be the character most featured in the film so will there for will be the most relatable.

Target Audience• The magazine has its own target

audience, but we had our target audience in mind when we chose Empire. Empire was more of a mainstream/blockbuster advertisement Magazine. It contained merchandise and film posters for main and upcoming films in the film industry, mainly well known films or films from major directors. We think the target Audience is a mass market and aimed at the age range of teenagers and up. We believed It would appeal to our target audience as it is very celebrity orientated and focuses on current stories, films and movies.

Genre• Setting:• We stuck to the setting conventions of a horror

film by using an isolated, dark place. The woods is a common setting for horror movies for example cabin in the woods and orphan.

Genre• Camera work/ technical codes:• We stuck to the conventions of horror films by

using handheld shots, this connotes panic and the unknown other films that do this are Blair Witch project and clover fields

• We also used depth of field and shallow focus to make a sense of unknown and creeping.

• We used an extreme close up for the killer to give a sense of tension and confusion as not being able to see anything else.

Genre• Iconography:• Visual- we used dark colors along with red to

connote the horror genre• Lighting- we used dark lighting to create shadows

this is common in horrors.• Props- we used fake blood and a knife as props

which are related to the genre.• We had a villain, these are iconic to the horror

genre as they create fear.

Genre• Narrative• We have a very cliché narrative for our trailer

based on the horror genre. We have a protagonist, a villain and a ‘final girl 'and a survivor. We challenged this convention by the ‘stupid character’ being left until last rather then killed of first.

Genre• Character typesThese are examples of typical horror characters that we also have in our trailer• Main character: My character (female)• Villain: the groups best friend• The ‘stupid’ character: Female, main character