1. How Effective is the combination of your main product and your ancillary texts? By georgia, ellie & leah 2. Final product: music video 3. Final product: website 4. Final product: digipak 5. Digipak This is the template we followed for our digipak... 6. Front cover For the front cover of the digipak we felt that it should be a mid-shot of our artist Ivy Hicks. We felt this was most appropriate for our artist and she would obviously be a new and upcoming artist therefore, the audience should be able to establish who she is whereas maybe someone who is a more popular artist like Ellie Goulding then she may not necessarily need a very direct image of herself as she is already an established artist. We chose the image where she is covered in kisses on her chest as throughout both the website and the music video there is a running theme of lips, especially vibrant and quirky patterns. Back cover Back cover, for this we decided to use another image which related to lips. We decided on doing this to not only link the back cover to the front cover but yet again, it kept the theme of lips current and still ongoing however, this time when using an image where the lip kisses are covering her chest we decided to use a dark background which a softer and lighter colour closer towards the artist meaning that she wouldnt necessarily get lost in the background but wouldnt stand out as much as our song titles. For the song titles we wanted it to be a journey for our audience so obviously when choosing the album name as awakening we felt that the album should be about the discovery of herself after the loss of her boyfriend. After deciding this we chose short simple names and depressing ones at the start for example Broken so, after these we wanted the single (Better Off Without 7. You) to be in the middle to show the change and development after she and her boyfriend has split so, after this there were songs like Wild, Desire, Next Chapter etc. which symbolises her more care free personality which comes through in the website, digipak and music video due to the bright colours and fun activities. Inside Cover We decided to use shots where Ivy was very posed throughout so when choosing the final images and considering our feedback we felt that this was one that our target audience most appealed to and they felt it looked the most professional out of the many we had taken. We felt that using a more feminine image style and putting our own twist on it would stand out to our audience as its very atypical of the conventional artists out there but also, it kept the same quirky running theme throughout. Right Cover: This is another serious shot of Ivy who has an almost attitude type facial expression but with the glitter cami and glitter on her face her quirky personality is still coming through. This is also the case with the red lipstick and the on-going bright lip theme. 8. Left Cover This image ties in with the opposing glitter image so by doing quite an extreme close up of Ivys eye it introduces the glitter a little more and it also ties in with the website where there is little specks of glitter on our pages, hardly noticeable but still apparent. By using the glitter it shows the quirky side to her again but it also, is quite a simple yet serious image of our artist which could suggest the slow change which happens throughout the album. By creating a digi pak where all of our images linked together we were able to create a real individual and strong branding for our artist, Ivy Hicks. Therefore, I feel the digi pak and music video combined have created an effective branding as Ivy to be a cool, edgy and young girl. This is mainly due to the bright colours running throughout and the careless characteristics that come through not only when she is lip-syncing but also, when our narrative comes into play and we see our narrative to be doing silly and fun activities with her friends. The narrative is obviously used to reflect Ivy and her choices after her breakup so having close friends and simple fun things to do then it creates this careless and edgy branding for Ivy. 9. Website This is the software we used to create our website 'Wix' is a web development platform that allows users to create websites using online drag and drop tools. You can import social plug-ins, contact forms, email marketing, and community forums to the websites using a variety of their applications. Therefore, we felt this was best for our group however, none of us had used the software before so we were at a disadvantage but we managed to get to grips with it easily due to its simple layout. 10. Home Page After entering our website then youre greeted with three versions of our artist cut out which all fade in at separate times. We done this so that the audience would establish the artist easily as she is at the very top of the home page and also, the font we chose for her name to appear looks as if it was written in lipstick to tie in with our theme of lipstick/lip stickers and keep it consistent. Further down the homepage there is more interaction with her social media feeds so as soon as she updates on them, it updates on her website. We felt this was necessary for our fans to feel involved and after doing our research on other websites such as Ellie Goulding and Rihanna we found that they also had these and they had become a core convention for websites. 11. We continued with Ivy being focal with all aspects of the website and interaction with the fans also. This is apparent on all of the other pages 12. The gallery page was a page we felt was very important on our website and throughout our journey weve been taking pictures of us filming, planning and things of us in general and we felt that all these images should be on our gallery page. This gives the audience behind the scene peeks which we felt was an aspect we really wanted to capture for example on our Instagram after our shoot with the glitter we had spare left over so we took pictures of Ivy messing around with it therefore, by doing this it gives an insight for the fans but also gets across her carefree and youthful personality which is also apparent in both the digipak and music video. 13. Music Video Lips and colour is a strong theme which is shown through all ancillary products, we felt that we should do this because we could combine the two in some areas like having bright coloured lips. On our website we have cut outs of lips and in our digipak the cd print is tiny lips placed together to create a larger lip shape. Our theme of colour is something which also runs through both the website and the music video and we chose to do this at it seemed quite quirky and as our artist is young we felt that she should be quite edgy and cool. 14. Conclusion Overall we used our music video footage, editing and photography to create strong and professional pieces and by keeping some consistent themes running throughout it kept a continuity between each of the products. This created a strong branding for Ivy Hicks compared to if nothing matched and it was all random however, all together the combination of our main product and ancillary texts is effective due to this continuity we have. When creating our final pieces we looked a lot to Ellie Goulding as an artist who used a lot of colour and also, allows her fun side to come across in her music videos but this is also the case for her website and digipaks. Ellie Goulding has almost created this branding for herself by using the same styles across all her products and has become her thing and this is something we wanted to also take on board so people would recognise her as a edgy and fashionable artist and someone who appeals to our target audience in various ways.