My masthead/logo uses forms and

conventions of real local newspapers

as the one shown on the right by using

the same font; Times New Roman.

Aswell as similar boldness and sizing.

Not all the words are sized the same,

similarly the word ‘The’ in my

masthead is smaller whereas the rest

are of the same size.

I decided not to use this traditional,

classic font which is authentic to

newspapers as I didn’t want my

newspaper to come across as

outdated, also I found this font was

more commonly used amongst

National rather than local newspaper.

The inclusion of a

symbolic logo i.e an

eye: A way in which my

newspaper challenges

conventions of real local

newspapers as majority of

them did not include one.

The way in which they

font is written, eg;

size/composition/font/style

/ colour is their logo

My colour scheme: Another way in which my newspaper logo

challenges conventions of a real newspaper as I have not yet

come across any logos which use the same colours.

However the colour scheme of my logo uses/develops

forms of a real local newspaper logo as it is still fairly

neutral nothing too bright or flashy.

To ensure it is taken seriously, aswell as being easily

identified by my audience as a local newspaper.

In reference to the number of columns

: there isn’t a particular convention

that my product uses, develops or

challenges as the number of columns

vary between different editions and

amongst different newspapers.

The way the secondary story on my front

page is distinguished by being written in

white font against a black background is

a use of a convention of a real local

newspapers :