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Vikram Doctor on brandexperiences

Top 10 brands of the decade

Nokias amazing run

The Lux Story

THE ECONOMIC TIMES, 1 SEPTEMBER 2010

www.volkswagen.co.in

Terms and andonditions app ly. Accessories shown and andeatures listed may not be part of standard equipment.Volkswagen India Assistance: 24x7. Anytime. Anyw here. Toll-free: 18001020909 , 18002090909.

The New Beetle from Volkswagen.www. innovationsforeve ryone.com

Volkswagen. Das Auto.

ADVT

Over a hundred years ago , if anyone hadtold Messrs. Ardeshir and Pirojsha Godrejthat they were about to found a companythat would help send a rocket to th e Moon ,they would have scarcely believed it. Admitit , scarcely would you. If anything, theywould have said tha t they were jus tmaking innovative products basedon consumer needs. The spiritof innovation an d a b i l i t y tochange entire product categoriescont inues to this day. Aftermaking th e f i rs t levered locks inI n d i a , even today, we make th emost advanced securitysolut ions, remaining astep ahead of th etimes. Ifu nova t iveof PUF wa sa f i rs t then ,today s Chotukool

. an d Eo n r a n g e of refrigerators have redefined cooling. GoodKnight AdvancedAdvancedi mosquito repellents help mi l l i o n s: sleep well. In Cinthol ,we launched I n d i a s f i rs t soap made fr o mm vegetable oils. We were also one of2 the first to launch a hair dye specificallya suited for Indian hair. Today, Colour Soft , N u p u r and Expert are some of th e most

innovative an d leading h a i r colourants inthe market. Our thrusters and precision

components passed th e ultimate test , by helping launch Chandrayaan , I n d i a s f i r s tmission to the Moon. The highly respected

an d a w a rd e d P r o p e r t i e s D i v i s i o n c r ea t es l a n d m a r k s that people want to. l ive in . Even in the v i r tua l space ,

GoJiyo.com is Indias first 3D virtual world .

What s more ,we have been s a f e g u a r d i n gva s t areas of m a n g r o v e s, way beforeenvironmental consciousness became aCSR activity. These are just some of the 100plus firsts that we have clocked up till now.Today, we are a conglomerate spreadacross 60 countries, engaged in de l i ve r i ngproducts an d services in over 30 distinct

categories. We have gone globalvi a s tra teg ic acqu i s i t i ons l i k e

K e yl i ne , Issue Group, Rapidol an dKinky; and where required , have set

up j o i n t ventures w i th th e best inth e world , l ike Hershey s

and Efacec.

Constant/// /elped us remain intouch with consumer

needs and close to thehearts of half a billion

people. Inspiration that hashelped us transform into a $2.6

bill ion company ra ring fo r newchallenges; with a management

structure that is open to new ideas.Our human capital strength of over

20 ,000 is a mix of experience and youth,relcoking at ideas, processes , skills ,executionand delivery, with just one focus: how toenrich the consumer experience and makeshoppers come back for more. The Godre wayis encapsulated in a simple philosophy. Onethat inspires useveryday. Whatw e l i k e to c a l l 1Brighter Living.

,,//

People inspire. - .Imagine what half a billion inspirations can do.